方太廚房網(wǎng)絡(luò)b2c項(xiàng)目商業(yè)計(jì)劃書

1、方太B2C項(xiàng)目“‘有家’廚房網(wǎng)”商業(yè)計(jì)劃書項(xiàng)目名稱：名稱：“有家”廚房網(wǎng)“有家”廚房網(wǎng)項(xiàng)目編制人：項(xiàng)目編制人：電話：話：二零零九年目錄第一章：計(jì)劃書概要第一章：計(jì)劃書概要..........................................................................................1第二章：項(xiàng)目背景第二章：項(xiàng)目背景............................

2、.................................................................1第三章：項(xiàng)目介紹第三章：項(xiàng)目介紹.............................................................................................61、項(xiàng)目構(gòu)成、項(xiàng)目構(gòu)成.................................

3、............................................................................................................62、商品范圍、商品范圍....................................................................................................

4、.........................................73、服務(wù)內(nèi)容、服務(wù)內(nèi)容.............................................................................................................................................84、社區(qū)建設(shè)、社區(qū)建設(shè)..............

5、.............................................................................................................................10第四章：市場(chǎng)分析第四章：市場(chǎng)分析.............................................................................

6、..............111、市場(chǎng)總體規(guī)模估算、市場(chǎng)總體規(guī)模估算...........................................................................................................................112、目標(biāo)消費(fèi)者市場(chǎng)定位、目標(biāo)消費(fèi)者市場(chǎng)定位.......................................

7、................................................................................133、市場(chǎng)競(jìng)爭(zhēng)格局、市場(chǎng)競(jìng)爭(zhēng)格局...........................................................................................................................

8、........14第五章：投資分析與管理第五章：投資分析與管理................................................................................161、項(xiàng)目投資、項(xiàng)目投資SWOT分析分析.......................................................................................

9、..............................162、預(yù)期資金投入與市場(chǎng)回報(bào)、預(yù)期資金投入與市場(chǎng)回報(bào)...............................................................................................................193、財(cái)務(wù)控制與管理、財(cái)務(wù)控制與管理.................................

10、..............................................................................................22第六章：項(xiàng)目執(zhí)行第六章：項(xiàng)目執(zhí)行...........................................................................................231、團(tuán)隊(duì)建設(shè)、團(tuán)隊(duì)建設(shè)....

11、.......................................................................................................................................232、網(wǎng)站建設(shè)、網(wǎng)站建設(shè)........................................................................

12、...................................................................283、商品管理、商品管理...........................................................................................................................................2

13、94、營(yíng)銷管理、營(yíng)銷管理...........................................................................................................................................305、渠道管理、渠道管理........................................................

14、...................................................................................326、價(jià)格管理、價(jià)格管理............................................................................................................................