2023年全國碩士研究生考試考研英語一試題真題（含答案詳解+作文范文）_第1頁
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1、G00291815NotebookTabletsHybridsPhablets—StrategicPlannersNeedtoKnowWhatDevicesConsumersPlantoBuyPublished:23October2015Analyst(s):MeikeEscherichRanjitAtwalOur2015consumersurveygivesstrategicplannersatdevicevendsaclearind

2、icationofcustomersbuyingintentionspointingtoatabletmarketthatisnearingsaturationgrowthopptunitiesinconvertiblesphabletsfthenext12to24months.Impacts■Only17%ofconsumerrespondentsinmaturemarketsintendtobuyatabletfcingstrate

3、gicleaderstoreassessmarketopptunitiesinthiscategyasbasicutilityultramobileupgraderatescouldfallby10%through2016.■Elevenpercentofrespondentssaytheyplantopurchaseaphabletinthenext12monthsindicatingthatthese5.5inchphonescou

4、ldcontributea10%increaseinsmartphoneupgradeunitsthrough2016presentinganopptunityfhardwarevendswillingtoinvestinthisfmfact.■Asnearlyhalfofusersareconsideringdevicesubstitutionareundecidedaboutfmfactchoicesstrategicplanner

5、swillneedtoreacttoanewmarketwhereonethirdoftraditionalPCswillbereplacedbypremiumultramobilesespeciallyhybridsby2019.RecommendationsStrategicplannersatdevicevendsmust:■Diminishbusinessriskbyrecalibratingtheircompaniestabl

6、etptfoliotoaccountfweakeningdem.Focusonspecificsegmentsnicheareasofgrowth.■BalancetheirROIthroughthedevelopmentof5.5to6.5inchdeviceswithincreasedsoftwareenhancementsthatallowbetterutilizationofthescreenaswellasthedualfun

7、ctionalityofatabletaphone.contextiscrucialfcustomeracquisitionretentionaswellasaligningoverallbusinesspriities.Basedonthe2015GartnerPersonalTechnologySurveyweexamineconsumersstatedintentionstoreplaceaddnewdeviceschangefm

8、factpreferencesduringthenext12months.CenteredonsurveyfindingsintheU.S.U.K.FranceBrazilIndiaChinathisdocumentwillprovideadvicetostrategicplannerswithinfmationonwhichproductsconsumersareconsideringwhereprofitablemarketoppt

9、unitiescanbefound.Figure2showstheimpactstoprecommendationsfdevicevendsstrategicplanners.Figure2.ImpactsTopRecommendationsfDeviceVendsStrategicPlannersSource:Gartner(October2015)ImpactsRecommendationsOnly17%ofconsumerresp

10、ondentsinmaturemarketsintendtobuyatabletfcingstrategicleaderstoreassessmarketopptunitiesinthiscategyasbasicutilityultramobileupgraderatescouldfallby10%through2016TheinterestintabletsaroseatatimewhenPCswereoverkillfmanyus

11、erswhoprimarilyweredrivenbycontentconsumptionwhensmartphoneshadscreensizesthatweretoosmallhadconnectivitythatwasinconsistentfanimmersiveconsumerexperience.ThetabletmettheneedsoftheseuserswellwithApplesiPadprovidinganinno

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