洛陽(yáng)才子高檔畫(huà)冊(cè)營(yíng)銷(xiāo)策劃方案200057

1、洛陽(yáng)才子高檔畫(huà)冊(cè)營(yíng)銷(xiāo)策劃方案商學(xué)院金牌營(yíng)銷(xiāo)員大賽營(yíng)銷(xiāo)策劃方案題目：洛陽(yáng)才子高檔畫(huà)冊(cè)營(yíng)銷(xiāo)策劃方案洛陽(yáng)才子高檔畫(huà)冊(cè)營(yíng)銷(xiāo)策劃方案2目錄摘要.................................................................................................................................................1目錄......

2、..........................................................................................................................................2一、市場(chǎng)分析...........................................................................

3、........................................................3（一）企業(yè)簡(jiǎn)介........................................................................................................................3（二）企業(yè)目標(biāo)與任務(wù).........................

4、...................................................................................4（三）市場(chǎng)現(xiàn)狀與策略............................................................................................................4（四）競(jìng)爭(zhēng)對(duì)手分析........

5、........................................................................................................6（五）企業(yè)內(nèi)外部環(huán)境分析....................................................................................................6（六

6、）SWOT分析.....................................................................................................................8二、營(yíng)銷(xiāo)策略.........................................................................................

7、.........................................9（一）營(yíng)銷(xiāo)目標(biāo)......................................................................................................................9（二）目標(biāo)市場(chǎng)描述...........................................

8、.....................................................................9（三）市場(chǎng)定位......................................................................................................................10（四）營(yíng)銷(xiāo)方案描述..............

9、................................................................................................11三、行動(dòng)計(jì)劃....................................................................................................................

10、.............12（一）通過(guò)網(wǎng)站，增強(qiáng)企業(yè)誠(chéng)信度......................................................................................12（二）業(yè)務(wù)培訓(xùn)，提高業(yè)務(wù)成功度......................................................................................1

11、3（三）畫(huà)冊(cè)展覽，提升企業(yè)美譽(yù)度....................................................................................13（四）高檔會(huì)所，增加品牌認(rèn)知度....................................................................................14（五）利用春滿(mǎn)園開(kāi)幕式，擴(kuò)大企業(yè)知

12、名度....................................................................14（六）財(cái)務(wù)預(yù)算......................................................................................................................15參考文獻(xiàn).................

13、.........................................................................................................................16附錄：畫(huà)冊(cè)圖片..........................................................................................