【雙12】雙12總結（數(shù)據(jù)）

1、雙1212核心數(shù)據(jù)天貓生意參謀訪客數(shù)客單價支付轉(zhuǎn)化率下單金額20867188.047.59%333476.00生e經(jīng)寶貝收藏店鋪收藏人數(shù)當天加購（件）當天加購人數(shù)7244571579771赤兔咨詢?nèi)藬?shù)銷售人數(shù)銷售額客服1342877199235靜默1952572098634雙1212核心數(shù)據(jù)CC店生意參謀訪客數(shù)(5k(5k多低質(zhì)量訪客)客單價支付轉(zhuǎn)化率下單金額31085140.005.87%285144.39生e經(jīng)寶貝收藏店鋪收藏人數(shù)當

2、天加購（件）當天加購人數(shù)114045022631144赤兔人數(shù)銷售人數(shù)銷售額客服1200778136116.52靜默298851067119384.0620152015雙1212當天流量分解免費流量總免費訪客會場訪客其它免費訪客天貓pcpc9890989無線1314270706072C店pcpc78377600237支付金額支付商品件數(shù)人均支付商品件數(shù)支付買家數(shù)新買家數(shù)297869.004635315841365預熱期支付金額預熱期加購

3、（件）預熱期加購人數(shù)預熱期寶貝收藏預熱期店鋪收藏47969.00745033352772.00771客單價客件數(shù)轉(zhuǎn)化率注：此處靜默轉(zhuǎn)化率=靜默銷售人數(shù)靜默訪客赤兔轉(zhuǎn)化率為3.45%=3.45%=靜默銷售人數(shù)總訪客227.183.4265.35%188.052.933.69%3.45%支付金額支付商品件數(shù)人均支付商品件數(shù)支付買家數(shù)新買家數(shù)255500.584936318251621預熱期支付金額預熱期加購（件）預熱期加購人數(shù)預熱期寶貝收藏

4、預熱期店鋪收藏48307.521266263015731.002022客單價客件數(shù)轉(zhuǎn)化率注：此處靜默轉(zhuǎn)化率=靜默銷售人數(shù)靜默訪客赤兔轉(zhuǎn)化率為3.43%=3.43%=靜默銷售人數(shù)總訪客174.963.1764.83%111.892.323.57%3.43%付費流量自主流量總付費訪客直通車訪客鉆展訪客淘寶客自主訪問3973502229457488140861786433779404347058796雙1212核心數(shù)據(jù)天貓雙1212核心數(shù)據(jù)C