大嘴猴商業(yè)計(jì)劃書(shū)

1、大嘴猴公司商業(yè)計(jì)劃書(shū)大嘴猴公司商業(yè)計(jì)劃書(shū)目錄目錄一.概要...................................................................................................................................................11.公司概況......................................

2、..............................................................................................12.產(chǎn)品介紹.......................................................................................................................

3、.............13.目標(biāo)市場(chǎng)....................................................................................................................................14.市場(chǎng)環(huán)境和競(jìng)爭(zhēng)分析........................................................

4、....................................................1二.公司描述.........................................................................................................................................2公司的名稱及l(fā)ogo.............

5、.......................................................................................................23.公司的組織結(jié)構(gòu)...........................................................................................................

6、...........34.公司的宗旨...............................................................................................................................35.公司的價(jià)值觀和信念..............................................................

7、..............................................36.公司的經(jīng)營(yíng)發(fā)展戰(zhàn)略............................................................................................................37.公司的設(shè)施及資金使用.........................................

8、..............................................................5三.產(chǎn)品與服務(wù).....................................................................................................................................51.產(chǎn)品或服務(wù)項(xiàng)目介紹.....

9、....................................................................................................52.產(chǎn)品或服務(wù)項(xiàng)目的特色優(yōu)勢(shì).............................................................................................63.服務(wù)策略.....

10、...............................................................................................................................64.服務(wù)流程......................................................................................

11、..............................................65.產(chǎn)品研發(fā)的技術(shù)基礎(chǔ)............................................................................................................6四.市場(chǎng)分析...............................................

12、..........................................................................................72.目標(biāo)市場(chǎng)及目標(biāo)消費(fèi)群....................................................................................................103.市場(chǎng)定位.........

13、.........................................................................................................................12五.競(jìng)爭(zhēng)分析...........................................................................................

14、............................................131.競(jìng)爭(zhēng)描述..................................................................................................................................132.主要競(jìng)爭(zhēng)者分析...........................

15、........................................................................................133.SWOT分析..........................................................................................................................

16、...144.競(jìng)爭(zhēng)策略..................................................................................................................................15六營(yíng)銷策略........................................................................

17、.............................................................161產(chǎn)品策略..............................................................................................................................162.價(jià)格策略..................

18、................................................................................................................163.渠道策略....................................................................................................

19、..............................174.促銷策略..................................................................................................................................17七財(cái)務(wù)預(yù)測(cè).............................................

20、........................................................................................18八風(fēng)險(xiǎn)分析及資金的退出........................................................................................................201.內(nèi)部風(fēng)險(xiǎn).......

21、...........................................................................................................................202.外部風(fēng)險(xiǎn).........................................................................................

22、.........................................213.內(nèi)部風(fēng)險(xiǎn)對(duì)策........................................................................................................................214.外部風(fēng)險(xiǎn)對(duì)策.......................................

23、.................................................................................225.風(fēng)險(xiǎn)投資的退出機(jī)制.........................................................................................................23九.附注...............