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1、外文原文（摘選）RelationshipBetweenAdvertisingConsumerPsychologyABSTRACT【KeyWd】advertisingcreativeconsumerpsychologySincethe1990safterChinaintroducedadvertisingadvertisinginmodernbusinessactivitiesinthegrowinginfluenceoflargeest

2、ablishedbrimagepromotionofnewproductsaswellasenterprisesbiggerstrongerareinseparablefromthepropagamedia.Earlymoderneconomyhasenteredabuyersmarketwhichwouldrequirebusinessesmustcontinuallyupdatetheirconceptsstartingfromth

3、epersonalitypsychologicalneedsofconsumersonproductsinnovationinnovationinadvertisingmustbetopromotethemarketingofproductsestablishacpateimageinthemarket.Ineconomicactivityconsumersadvertisersbusinessthreeareinterrelatede

4、choedeachothertherelationshipbetweenthethreegeneratedbythemarket.Adscanbetargetedtomaketoadapttothemarketestablishlongtermbenefitscanpromotecreativeenterprise.Thecreativeprocessofadvertisingmarketresearchthroughotheraven

5、uesunderstinginfmedconsumersofpsychologicalconditionsthroughthisprocesstoseizetherealityoftheconsumerguidetrainpotentialconsumers.Theirrelationshipasarrowsflakrelationship.FirstconsumerpsychologyPsychologymentalprocesses

6、ingeneralhaveacertaincommonalityofconsumersconsumerpsychologyisthethoughtsofconsumerswhenmakingconsumerbehavithoughtthismentalityisthepremisebasisfgeneratingconsumerbehavi.Consumerpsychologyisadynamicprocessofmentalactiv

7、itythatthehumanbrainprocessesthereflectionofobjectiverealitywhichgenerallyincludescognitiveprocessesemotionalprocesstheprocesswillprocessotherbehaviofobjectivethings.Arnheimsaid:“Theartisbasedonperceptionitisnotcreatedin

8、avacuumbutinlifelifeexperienceaccumulatedbasiswhiletheaccumulationoflifeplacestheartistsperceptionofthemediaonthebasisofartisticcreationisobjectiveperfmanceofobjectperception.“By“real“l(fā)ove“real“feelingtheimpactofpublicop

9、inionconsumerattitudesthusaffectingconsumerbehavi.B2Ciscurrentlydevelopingrapidlyasnewretailchannelstoattractalargenumberofconsumerabilityofyoungeragegroups.Fthispartoftheconsumergroupsnowmanycompaniesbuycardstoplaythisc

10、reativestrategiestoattracttheattentionofconsumerswhichistoseizetheherdmentalityofconsumerstomeettheirdesirefconsumptionbringbenefitstotheirconsumptionactivities.SecondgrabconsumersdivergentpsychologicalConsumergroupsthem

11、ajityofyoungpeoplewomenareunconventionalgroupstheyalwaysthinkthroughtheirownuniquepersonalityconsumerchoicetoattractattentiontoshowtoshowoff.Fthisconsumerhabitscreativenovelanglemustbecutusingflatinseetheoddcreativemeans

12、toachievetheimpossibleidea.InYakeexampleYakestressedindependentfashionpersonalitystyleproductsonappealinitstelevisionadvertisingcreativeonyoungpeopleasthestartingpointfocusingonyouthientedconsumergroups.Theiradswillbetot

13、hispointfthecreativepartoftheconsumerinthedesertedstreetsagroupofenergeticyoungpeopleinthedowntownrunquieter.Yaketosptsfashionimageappearsistoseizetheyoungmanhasadynamicunconventionalfashionconscioustheyareacterizedbyemo

14、tionalfactsthanrationalfactsinconsumeractivity.AdvertisinginthefaceoftheyoungconsumergroupsestablishaYakestylishyoungcognitiveimpressionsoinfutureconsumptionyoungconsumerswillbeonemotionaltiltYakeproductsproduceemotional

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