分行業(yè)營銷案例集 - 浙江機(jī)電職業(yè)技術(shù)學(xué)院

1、1浙江機(jī)電職業(yè)技術(shù)學(xué)院《營銷管理實(shí)務(wù)》課程《營銷管理實(shí)務(wù)》課程分行業(yè)營銷案例庫分行業(yè)營銷案例庫經(jīng)貿(mào)管理系市場營銷教研室經(jīng)貿(mào)管理系市場營銷教研室二○○九年二月農(nóng)夫山泉品牌有點(diǎn)甜..........................................65旭日升，創(chuàng)造茶飲新時(shí)代......................................68促銷....................................

2、.......................69寶潔：促銷贏在管理..........................................69新西蘭奇異果：廣告主題的確定................................72玉蘭油非專柜促銷方案........................................75定價(jià)........................................

3、...................76“平價(jià)藥店”掀起價(jià)格沖擊波..................................76兩個牛奶產(chǎn)品項(xiàng)的定價(jià)案例....................................78定位分析.......................................................80女兒紅白酒：開辟“健康”藍(lán)海.........................

4、.......80環(huán)境分析.......................................................81貴州茅臺營銷環(huán)境分析........................................81羅納爾多將起訴金嗓子金嗓子對手幕后挑唆.....................84蒙牛殺入光明主場鮮奶大戰(zhàn)一觸而發(fā)...........................90歐萊雅集團(tuán)進(jìn)軍中國市場

5、......................................91千年文化助推“女兒紅”白酒走向全國..........................94藥品批文大整肅剩6%存活率..................................95競爭戰(zhàn)略.......................................................96長富乳業(yè).....................

6、...............................96五糧液多元化路線該怎么走？..................................98重現(xiàn)光榮與夢想.............................................100三、汽車市場營銷案例集錦三、汽車市場營銷案例集錦...........................................................

7、.....1021022006年汽車界十大營銷案例......................................102奔馳的品牌營銷................................................104別克汽車營銷策略..............................................110不走尋常路的現(xiàn)代汽車.............................