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1、旅游公司商業(yè)計(jì)劃書(shū)旅游公司商業(yè)計(jì)劃書(shū)（此文檔為word格式下載后您可任意修改編輯！）旅游公司商業(yè)計(jì)劃書(shū)1目錄第一章執(zhí)行摘要...................................................................................................................................................61.1項(xiàng)目背景....

2、........................................................................................................................................61.2公司簡(jiǎn)介............................................................................

3、................................................................71.3產(chǎn)品及服務(wù)特性..............................................................................................................................81.4市場(chǎng)機(jī)會(huì)...........

4、.................................................................................................................................91.5某某.的盈利模式...............................................................................

5、...........................................101.6公司戰(zhàn)略..........................................................................................................................................111.7市場(chǎng)定位與營(yíng)銷(xiāo)策略................

6、..................................................................................................121.8財(cái)務(wù)與融資................................................................................................................

7、.....................131.9某某.團(tuán)隊(duì).......................................................................................................................................13第二章產(chǎn)品及服務(wù)............................................

8、................................................................................................152.1產(chǎn)品介紹...................................................................................................................

9、.......................152.1.1客戶細(xì)分.......................................................................................................................152.1.2產(chǎn)品設(shè)計(jì)........................................................

10、...............................................................152.1.3部分產(chǎn)品列表..............................................................................................................182.2服務(wù)介紹.........................

11、.................................................................................................................192.2.1需求指向性服務(wù).............................................................................................

12、............192.2.2綜合性服務(wù)..................................................................................................................202.2.3客戶關(guān)系維系.....................................................................

13、.........................................212.3產(chǎn)品服務(wù)舉例概述.....................................................................................................................222.3.1產(chǎn)品服務(wù)流程概述..................................

14、....................................................................222.3.2產(chǎn)品服務(wù)舉例...............................................................................................................232.3.3產(chǎn)品定價(jià)策略一覽表............

15、.....................................................................................242.4產(chǎn)品服務(wù)特性............................................................................................................................

16、..262.4.1針對(duì)性、個(gè)性化設(shè)計(jì)................................................................................................262.4.2搭建溝通平臺(tái).............................................................................................

17、.................262.4.3寓教于樂(lè).......................................................................................................................262.4.4實(shí)踐傳遞能量............................................................

18、..................................................262.4.5科技服務(wù)旅游..............................................................................................................272.5旅游團(tuán)特殊服務(wù)配備.................................

19、.................................................................................272.6技術(shù)開(kāi)發(fā)..................................................................................................................................

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