2014“創(chuàng)青春”全國大學(xué)生創(chuàng)業(yè)計劃競賽 銀獎作品

1、2014“創(chuàng)青春”全國大學(xué)生創(chuàng)業(yè)計劃競賽金番機械有限責(zé)任公司金番機械有限責(zé)任公司商業(yè)計劃書二〇一四年九月2014“創(chuàng)青春”全國大學(xué)生創(chuàng)業(yè)計劃競賽4.1.2公司形象..........................................................................................................174.24.2公司總體戰(zhàn)略公司總體戰(zhàn)略.............

2、.................................................................................................174.34.3公司發(fā)展戰(zhàn)略公司發(fā)展戰(zhàn)略.......................................................................................................

3、.......18第五章第五章市場營銷市場營銷........................................................................................................................205.15.1營銷策略營銷策略.............................................................

4、.........................................................205.1.1訂單生產(chǎn)..........................................................................................................205.1.2價格策略...................................

5、.......................................................................215.1.3渠道策略..........................................................................................................215.1.4促銷策略.....................

6、.....................................................................................225.1.5品牌策略..........................................................................................................225.1.6網(wǎng)絡(luò)營銷.......

7、...................................................................................................235.25.2銷售服務(wù)銷售服務(wù).........................................................................................................

8、.............235.35.3運營模式運營模式......................................................................................................................235.45.4對外合作對外合作.........................................................

9、.............................................................255.55.5業(yè)務(wù)流程業(yè)務(wù)流程......................................................................................................................25第六章第六章生產(chǎn)管理生產(chǎn)管理.........

10、...............................................................................................................266.16.1廠址選則及布局廠址選則及布局.......................................................................................

11、...................266.1.1廠址選擇..........................................................................................................266.1.2加工車間平面布置.....................................................................

12、.....................266.26.2公司籌建計劃公司籌建計劃..............................................................................................................276.36.3生產(chǎn)工藝流程生產(chǎn)工藝流程.................................................

13、.............................................................286.3.1原材料..............................................................................................................286.3.2生產(chǎn)設(shè)備及人員安排.......................

14、...............................................................286.3.3生產(chǎn)工藝流程..................................................................................................29第七章第七章投資可行性分析投資可行性分析........................

15、....................................................................................317.17.1股本結(jié)構(gòu)與規(guī)模股本結(jié)構(gòu)與規(guī)模..........................................................................................................317.27.2

16、資金運用資金運用......................................................................................................................317.37.3財務(wù)管理財務(wù)管理..............................................................................

17、........................................317.47.4未來五年生產(chǎn)成本及利稅估算未來五年生產(chǎn)成本及利稅估算..................................................................................327.57.5財務(wù)分析財務(wù)分析................................................

18、......................................................................338.18.1財務(wù)報表財務(wù)報表......................................................................................................................368.28.2主要財務(wù)假設(shè)主要

19、財務(wù)假設(shè)..............................................................................................................368.38.3報表數(shù)據(jù)分析報表數(shù)據(jù)分析......................................................................................

20、........................38第九章第九章團隊組織團隊組織..........................................................................................................................409.19.1團隊概況團隊概況..........................................

21、............................................................................409.29.2團隊成員團隊成員......................................................................................................................409.39.3團隊

22、組織結(jié)構(gòu)團隊組織結(jié)構(gòu)..............................................................................................................419.49.4團隊組建特征團隊組建特征................................................................................