principles of marketing 15th global edition - tb chapter 12

1、1Copyright?2014PearsonEducationInc.PrinciplesofMarketing15eglobal(KotlerArmstrong)Chapter12MarketingChannels:DeliveringCustomerValue1)Thesetsoffirmsthatsupplycompanieswiththerawmaterialscomponentspartsinfmationfinancesex

2、pertiseneededtocreateproductsservicesareknownas________.A)retailersB)upstreampartnersC)distributsD)downstreampartnersE)distributionchannelsAnswer:BPageRef:340Skill:ConceptObjective:121Difficulty:Easy2)Whichofthefollowing

3、termsreferstothewholesalersretailersthatfmavitallinkbetweenthefirmitscustomersA)factysupplywksB)downstreampartnersC)resourcebanksD)upstreampartnersE)supplychannelsAnswer:BPageRef:340Skill:ConceptObjective:121Difficulty:E

4、asy3)Theterm“supplychain“isconsideredlimitedbecauseit________.A)ignesthemakesellaspectofthemarketB)suggeststhatplanningbeginswithrawmaterialsfactycapacityC)takesastepbysteplinearviewofpurchaseproductionconsumptionactivit

5、iesD)takesasenserespondviewofthemarketE)suggeststhatplanningstartswithidentifyingtheneedsoftargetcustomersAnswer:BPageRef:340Skill:ConceptObjective:121Difficulty:Moderate3Copyright?2014PearsonEducationInc.7)Whichofthefol

6、lowingismostlikelytrueofmarketingchanneldecisionsA)Theyofteninvolvelongtermcommitmentstootherfirms.B)Theyhaveminimalinfluenceonthepricesofproductsofferedtocustomers.C)Theyincreasetheamountoftimeacompanyspendsconnectingwi

7、thcustomers.D)Theincreasetheamountofefftacompanyputsintodistributegoods.E)Theyareeasilyalteredreplaceddiscarded.Answer:APageRef:342Skill:ConceptObjective:121Difficulty:Easy8)________playanimptantroleinmatchingsupplydemby

8、providingconsumerswithabroadasstmentofproductsinsmallquantities.A)VirtualbanksB)IntermediariesC)PriceconsultantsD)UnifmdeliverywksE)UpstreampartnersAnswer:BPageRef:342Skill:ConceptObjective:121Difficulty:Easy9)Fromtheeco

9、nomicsystemspointofviewtheroleof________istotransfmtheasstmentsofproductsmadebyproducersintotheasstmentswantedbyconsumers.A)upstreampartnersB)marketingintermediariesC)thirdpartylogisticsD)priceconsultantsE)factysuperviss