principles of marketing 15th global edition - tb chapter 8

1、1Copyright?2014PearsonEducationInc.PrinciplesofMarketing15eglobal(KotlerArmstrong)Chapter8ProductsServicesBrs:BuildingCustomerValue1)WhichofthefollowingistruewithregardtoproductsA)Thequalityofproductsisfarmedifficulttome

2、asurethanthatofservices.B)Productsdonotincludeexperiencesganizationspersonsplacesideas.C)Productsarenotmeantfsaleinthemarket.D)Productsincludeserviceseventspersonsplacesganizationsideasamixtureofthese.E)Productsrefertoon

3、lythoseactivitiesthatareessentiallyintangible.Answer:DPageRef:224Skill:ConceptObjective:81Difficulty:Easy2)________areafmofproductthatconsistsofactivitiesbenefitssatisfactionsofferedfsalethatareessentiallyintangibledonot

4、resultintheownershipofanything.A)LiabilitiesB)ServicesC)BrsD)ConsumerproductsE)SpecialtyproductsAnswer:BPageRef:224Skill:ConceptObjective:81Difficulty:Easy3)WhichofthefollowingexemplifiesaserviceA)cyB)laptopC)retailD)car

5、E)laundrydetergentAnswer:CPageRef:224Skill:ConceptObjective:81Difficulty:Moderate3Copyright?2014PearsonEducationInc.7)WhichofthefollowingproductofferingsisintangibleA)apackageoflaundrydetergentB)aninkcartridgefaprinterC)

6、awooljacketD)agoldringE)ataxirideAnswer:EPageRef:224AACSB:AnalyticSkillsSkill:ConceptObjective:81Difficulty:Moderate8)Productplannersneedtoconsiderproductsservicesonthreelevels.Eachleveladdsmecustomervalue.Themostbasicle

7、velisthe________whichaddressesthequestion“Whatisthebuyerreallybuying“A)actualproductB)augmentedproductC)cecustomervalueD)cobringE)exchangevalueAnswer:CPageRef:225Skill:ConceptObjective:81Difficulty:Easy9)Productplannersn

8、eedtoconsiderproductsservicesonthreelevels.Atthesecondlevelproductplannersmust________.A)offeradditionalproductsupptaftersaleservicesB)identifythececustomervaluethatconsumersseekfromtheproductC)turnthecebenefitintoanactu