汽車類媒體在新媒體時代的戰(zhàn)略轉型——以汽車之友雜志為例

1、學校代碼：10270 分類號： 學號：132200122碩 士 學 位 論 文汽車類媒體在新媒體時代的戰(zhàn)略轉型——以《汽車之友》雜志為例學 院 ： 人 文 與 傳 播 學 院專 業(yè) ： 新 聞 學研 究 方 向 ： 廣 播 電 視 發(fā) 展 研 究研究生姓名 ： 欒 鍇 韜指 導 教 師 ： 李 名 亮完 成 日 期 ： 2 0 1 6 年 2 月Abstract Shanghai Normal University Master of

2、PhilosophyIIAbstractNowadays, the new media such like website, weibo and weixin is becomingpeople’s first choice of media for getting information. Compared with the traditionalmedia, new media has the advantages at sprea

3、d rapidly and interactive inherent.Thedevelopment of the new media have had a great impact on the traditional media suchas newspapers and magazines, and as one of the traditional media , the auto mediacannot avoid the im

4、pact of new media. Due to the traditional automotive mediagenerally have a strong professional content, readers relatively fixed characteristics,currently subject to the impact of new media also is not big, but for the s

5、ake of thehealth of the industry long-term development to the challenges traditional media stillneed to actively adjust the business development strategy to cope with the new mediabring.This paper on the automotive media

6、 business process and business strategyanalysis, and points out that the traditional media and new media relationship shouldbe how to position.Through the macro environment and micro environment oftraditional automotive

7、media analysis, summed up the advantages and disadvantagesof the traditional automotive media have, and the traditional auto media in the newmedia era of strategic transformation analysis, give play to the superiority of

8、 thetraditional automotive media to obtain better development strategy and operationsuggestions, and I hope the domestic traditional media, especially has sometheoretical significance and practical significance to the de

9、velopment of traditionalautomotive media.The choice of business innovation and more successful domesticautomotive media journal analysis, through the comparison of strategictransformation before and after operating cond

10、itions analysis, strategic transformationof traditional automotive media competitiveness, upgrade the management mode, towhat effect, is worth using for reference of the business innovation and the operatingmechanism is

11、proposed, and corresponding to some business innovation and problemanalysis.The author thinks, including automotive media, many traditional media in thefuture will continue to be an important route of transmission of ind