視覺形象系統(tǒng)在酒店形象設(shè)計(jì)中的應(yīng)用研究

1、分類號(hào)： J 密級(jí)：不保密UDC： 700 學(xué)校代碼：11065碩 士 專 業(yè) 學(xué) 位 論 文視 覺 形 象 系 統(tǒng) 在 酒 店 形 象 設(shè) 計(jì) 中 的 視 覺 形 象 系 統(tǒng) 在 酒 店 形 象 設(shè) 計(jì) 中 的應(yīng) 用 研 究 應(yīng) 用 研 究呂 連 鵬 呂 連 鵬指 導(dǎo) 教 師 陸 平 副 教 授學(xué) 位 類 別 工 程 碩 士專 業(yè) 領(lǐng) 域 工 業(yè) 設(shè) 計(jì) 工 程答 辯 日 期 2 0 1 7 年 5 月 2 0 日AbstractIn

2、 recent years, the theme hotel has been developing in China, and the hotel imagehas increasingly become a key factor for the hotel management. The hotel image isshaped by the hotel's business philosophy and products,

3、 service quality, of course, thehotel's visual identity system design. Based on the analysis of the basic characteristicsand principles of VI design, the VI system design of Longkou Green Theme Hotel inYantai is desi

4、gned, including the hotel basic design and hotel application design. In thebasic design part, we design the hotel logo graphics, hotel logo graphics, combination ofstandard font, standard printing style, standard color a

5、nd auxiliary color, etc .; in theapplication design, hotel card, hotel membership card, house price list and other officesupplies, hotel uniforms and environmental indicators were designed, the combination ofthe two form

6、s is a VI designcomplete of Yantai Longkou greentheme hotel, this VI designis based on the business philosophy and image positioning, and reflects the uniquepersonality and style of thehotel .Key words ：Yantai Longkou gr