協(xié)作和共同創(chuàng)造：新平臺的市場營銷與創(chuàng)新 collaboration and co-creation new platforms for marketing and innovation

1、 Gaurav Bhalla is after big game: how the world’s leading institutions are connect- ing and collaborating with their most important asset — their customers — in novel and important ways. Understanding this space as few

2、 do, he shows how this new form of customer interaction leads to game changing business decisions. This book is an important one to read for any marketing, market research, or product innova- tion professional. Steve H

3、owe, CEO, PassengerBased on my research, it is clear that user co-creation is a strong driver for trans- forming the marketing and innovation programs of those companies that dare to listen and respond. Gaurav Bhalla pr

4、ovides a solid framework to guide this process and a rich set of case stories to explain why and how. In particular, I must credit him for taking the challenge of implementing user-driven innovation inside the company