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1、情系三農(nóng) 大學生電子商務三創(chuàng)賽獲獎作品第二屆全國大學生電子商務“創(chuàng)新、創(chuàng)意及創(chuàng)業(yè)”挑戰(zhàn)賽重慶賽區(qū)作品創(chuàng)新 創(chuàng)意 創(chuàng)業(yè)作品編號:_____CQB091_____參賽學校:___重慶郵電大學__作品名稱: ______情系三農(nóng)____團隊名稱:_____夢之隊______指導老師:____王亞紅_______團隊成員:_李明娃_何秉軒_謝棟_程林_范晉丞_2010 年 11 月作品信息表2目錄三創(chuàng)概要一 項目的執(zhí)行內(nèi)容```

2、`````````````````````````````````````````````````````````5二 項目的發(fā)展前景````````````````````````````````````````````````````````````5 三 運營的核心模式````````````````````````````````````````````````````````````6 四 項目的執(zhí)行優(yōu)勢`````````

3、```````````````````````````````````````````````````6 五 項目的可行性````````````````````````````````````````````````````````````````````````6 六 項目的總結``````````````````````````````````````````````````````````````````````````

4、`7第一章 市場分析1.1 整體市場容量及前景```````````````````````````````````````````````````````````71.1.1 總體網(wǎng)民規(guī)模`````````````````````````````````````````````````````````````71.1.2 中國水果行業(yè)數(shù)量規(guī)模```````````````````````````````````````````````

5、``71.2 網(wǎng)站目標市場分析``````````````````````````````````````````````````````````````71.2.1 網(wǎng)絡社區(qū)交友````````````````````````````````````````````````````````````71.2.2 中國水果行業(yè)電子商務發(fā)展階段````````````````````````````````````81.3 網(wǎng)站目標用戶的分

6、析```````````````````````````````````````````````````````````95.2.1 五力分析總括``````````````````````````````````````````````````````````````````185.2.2 五力分析詳解``````````````````````````````````````````````````````````````````1

7、8第六章 管理體系6.1 公司文化``````````````````````````````````````````````````````````````````````````````186.1.1 文化基調(diào)```````````````````````````````````````````````````````````````````````186.1.2 公司宗旨``````````````````````````````

8、``````````````````````````````````````````196.1.3 核心價值理念``````````````````````````````````````````````````````````````````196.1.4 基本價值觀`````````````````````````````````````````````````````````````````````196.1.5 企業(yè)精神````

9、````````````````````````````````````````````````````````````````````196.1.6 品牌個性````````````````````````````````````````````````````````````````````````196.2 組織結構``````````````````````````````````````````````````````````

10、`````````````````````196.3 經(jīng)營團隊```````````````````````````````````````````````````````````````````````````````206.4 人事制度```````````````````````````````````````````````````````````````````````````````206.5 激勵機制```````````

11、````````````````````````````````````````````````````````````````````21第七章 財務可行性分析7.1 項目投資概括``````````````````````````````````````````````````````````````````````````217.1.1 資金結構與規(guī)模````````````````````````````````````````

12、````````````````````````217.1.2 其它資金來源```````````````````````````````````````````````````````````````````217.2 主要財務假設和財務數(shù)據(jù)預估````````````````````````````````````````````````````````217.2.1 主要財務假設``````````````````````````

13、`````````````````````````````````````````21 47.2.2 財務數(shù)據(jù)預估費用估算````````````````````````````````````````````````````````217.3 預計財務報表````````````````````````````````````````````````````````````````````````217.4 財務比率分析``````

14、``````````````````````````````````````````````````````````````````227.4.1 反映營業(yè)能力的財務比率````````````````````````````````````````````````````227.4.2 反映盈利能力的財務比率````````````````````````````````````````````````````23第八章 風險分析與規(guī)

15、避8.1 政策風險``````````````````````````````````````````````````````````````````````````````238.1.1 風險詳述```````````````````````````````````````````````````````````````````````238.1.2 應對措施``````````````````````````````````````

16、`````````````````````````````````238.2 資源風險``````````````````````````````````````````````````````````````````````````````238.2.1 風險詳述```````````````````````````````````````````````````````````````````````238.2.2 應對措施````

17、````````````````````````````````````````````````````````````````````248.3 市場風險```````````````````````````````````````````````````````````````````````````````248.3.1 風險詳述```````````````````````````````````````````````````

18、`````````````````````248.3.2 應對措施````````````````````````````````````````````````````````````````````````248.4 技術風險```````````````````````````````````````````````````````````````````````````````248.4.1 風險詳述``````````````

19、``````````````````````````````````````````````````````````248.4.2 應對措施````````````````````````````````````````````````````````````````````````248.5 競爭風險````````````````````````````````````````````````````````````````````

20、```````````248.5.1 風險詳述````````````````````````````````````````````````````````````````````````248.5.2 應對措施````````````````````````````````````````````````````````````````````````248.6 財務風險```````````````````````````````

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