mba論文農(nóng)村信用社產(chǎn)品營銷項(xiàng)目化管理研究—以lz農(nóng)信“白領(lǐng)通”貸款產(chǎn)品為例pdf

1、分類號：C93 密級：不保密 UDC UDC：65 學(xué)校代碼：11065 碩士專業(yè)學(xué)位論文 農(nóng)村信用社產(chǎn)品營銷項(xiàng)目化管理研究 —以 LZ 農(nóng)信“白領(lǐng)通”貸款產(chǎn)品為例 張華龍 張華龍 指 導(dǎo) 教 師康進(jìn)軍 學(xué) 位 類 別工程碩士 專 業(yè) 領(lǐng) 域項(xiàng)目管理 答 辯 日 期2014 年 12 月 7 日 201

2、4 年 12 月 7 日 Abstract With the continuous improvement of cross-border business of economic activities and the opening degree of financial market, bank products, services and other kinds of marketing activities also tend

3、to become informationalized, scientific, professionalized, normalized, and develop towards flexibility and diversification. To promote the management system and methods of banks' marketing activities has become the i

4、nherent requirements for banks to develop various services. For a long time, marketing modes of rural credit cooperatives are basically in two main situations of waiting for clients and passive acceptance, which restrict

5、 universality and sociality of financial products and service marketing, and therefore, traditional marketing theory, system and mode need to be changed thoroughly. This paper mainly discusses from the angle of managemen

6、t and aims to introduce related methods and system of modern project management in the marketing activities of rural credit cooperatives, making the marketing of rural credit cooperatives more pertinent, scientific, norm

7、ative and effective. On the premise of linking theory with practice, this paper analyzes feasibility of implementing the project management of the marketing activities in rural credit cooperatives, and provides the benef

8、icial basis and thinking for future organization and development of the marketing activities of grass-roots financial institutions. Meanwhile, through the methods of researching literature, comparative analysis and case

9、analysis, the paper will research and analyze the present condition of the rural financial marketing activities, analyze the reasons and put forward the countermeasures to strengthen the relative stability and sustainabi

10、lity of the bank product marketing activities. The purpose of this paper is to demonstrate the positive significance of the system and methods of project management in the current marketing activities of rural credit co

11、operatives, and popularize them in the rural financial marketing activities, so that the marketing activities of rural credit cooperatives can adapt to the market better and be closer to customers to create much more soc

12、ial wealth and value. Project management is not widely used in the current rural financial marketing activities, and there is still huge development space to deeply research the relationship between them. Therefore, the

13、research of this subject has great necessity and feasibility. At the same time, the research of this subject could enrich the project management theory of rural financial marketing, and creatively promote the project man