我國視頻網(wǎng)站自制旅游節(jié)目研究

1、專業(yè)學(xué)位碩士研究生學(xué)位論文新 疆 大 學(xué)論文題目（中文）：我國視頻網(wǎng)站自制旅游節(jié)目研究 論文題目（中文）：我國視頻網(wǎng)站自制旅游節(jié)目研究論文題目（外文）： 論文題目（外文）：Research on Self-made TourismProgrammes by Domestic Video Website研究生 研究生 姓 名：謝華鋒 名：謝華鋒學(xué) 位 類 別： 別：專業(yè)學(xué)位 專業(yè)學(xué)位專 業(yè) 名 稱：新聞與傳播 稱：新聞與傳播導(dǎo)師姓名職稱

2、導(dǎo)師姓名職稱：金玉萍教授 金玉萍教授論文答辯日期 2016 年 05 月 25 日學(xué)位授予日期 年 月 日IIAbstractIn December 2008, Youku video website opened the travel channel amongchinese video website firstly. It has tried in this vertical content area to break thetr

3、aditional limited of graphics class travel information. It has provided a morecomprehensive travel information service for netizen. In recent years, with the rapiddevelopment of china’s tourism, people have great demand

4、for tourist information.traditional tourist information channels can’t meet the needs of audience. More andmore video websites open the travel channel to carry on excavating and exploring invertical content area.Combing

5、theoretical knowledge with communication, tourism, marketing ,andother disciplines, Choosing the video website homemade tourism programs as theresearch object .Firstly, sore out the current development of video sites hom

6、emadetourism program. combined with the video website, homemade programs, and theconcept of TV travel programs, video on our website made travel programsconceptualise. Secondly, analysis of the video websites homemade to

7、urism programdevelopment process and its program classification. Carding homemade videowebsites travel program in terms of content creation features, and summarize theircommunication strategy. Analyze problems and defici

8、encies exist in the process of itsdevelopment, and related issues from the start put forward specific comments.By studying the result, Development of short homemade video websites tourismprogram,in the absorption of the

9、strengths of the TV travel programs and avoid theirweaknesses, It formed its own characteristics. In the homemade video websites on thetour program content production, content source model has been stated by theintroduct

10、ion of the television programs and UGC(user mode of production)programtransformation program to PGC(professional content production).Its content has onproduction: audience targeting clear, wide range of topics; focus on