178.視頻網站自制節(jié)目研究

1、學位論文獨創(chuàng)性聲明本人聲明所呈交的學位論文是本人在導師指導下進行的研究工作及取得的研究成果。據我所知，除了文中特別加以標注和致謝的地方外，論文中不包含其他人已經發(fā)表或撰寫過的研究成采，也不包含為獲得壺昌丕堂或其他教育機構的學位或證書而使用過的材料。與我‘一同工作的同志對本研究所做的任何貢獻均已在淪文中作了明確的說明并表示謝意。學位論文作者簽名(手寫)：炒簽字同期：砷))年歹月砷同學位論文版權使用授權書本學位論文作者完全了解直昌太堂有關保

2、留、使用學位論文的規(guī)定，有權保留并向國家有關部門或機構送交論文的復印件和磁盤，允許論文被查閱和借閱。本人授權南昌大學可以將學位論文的全都或部分內容編入有關數據庫進行檢索，可以采用影印、縮印或掃描等復制手段保存、匯編本學位論文。同時授權中國科學技術信息研究所和中國學術期刊(光盤版)電子雜志社將本學位論文收錄到《中國學位論文全文數據庫》和《中國優(yōu)秀博碩士學位論文全文數據庫》中全文發(fā)表，并通過網絡向社會公眾提供信息服務。學位瀑髫鬻群橛榔’翩簽

3、名。瑚：謳學位論文作者簽名(手寫)：譬如砜和導師簽名(手寫)：『7拳簽字R期：為(j年了月叼同簽字同期：汐(3年歹_月叫同／糾劬、／一一△壘塑壘叢ABSTRACTIn20I1hasbeenhalledasaoriginalvideowebsitesprogramsthestartoftheimplementationRelyingonChina’Sonlinevideoindustryrepresentedbyyoutubetoshar

4、emodethroughthefirstfiveyearsHulusince2009modelrepresentsgenuinechangetrendafterbecomeaconsensus，onlinevideoindustryhassuffereda”bubble”ofcopyrightIn2011morecarlmeet也edemandofaudiencefeaturesandIntemetfeaturesonlineorigi

5、nalprogramsbecamethenewtrend，VideowebsitesgraduallytotheevolutionofnetworktelevisionformatsNowadaysoriginalprogramshasbecomeaonlinevideoindustryisthecoreofthenextroundofcompetitionThisthesischooseoriginalprogramsofvideow

6、ebsitesastheresearchobjectcombfromthedefinitionandthetype，originanddevelopment，contentmodelofvideowebsitesClearthedefinitionandtype，developmentcourseandthecausesofemergenceoforiginalprogramsofvideowebsites，Onthisbasis，tO

7、discussthecurrentvideowebsitecontentcharacteristicandtheproductionmechanismoforiginalprograms，analysisofthedevelopmentproblemsCombinedwithsuccessfulcasesforitscharacteristicdevelopmentsuggestionsareputforwardInthispaperw

8、estudyfoundpoweriscurrent0111“countrycommercialvideowebsitesfirstoriginalp’rogram，mainlycomposedofvarietyentertainmentprograms、andpresent：characteristicsof“l(fā)ight”and“quanta”O(jiān)ntheproductionmechanism，originalp尊ogramofvideo

9、websitesmainlybysowingseparationandbuildingprofessionalteamcombinationofcontentproduction，andImplantedthroughtopayondemand，brandmarketingandthewaysuchasviatelevisionprogramsAtpresent，theoriginalprogramofvideowebsitesista

10、kingshape，isalsofacingthepolicyregulation，showspoorqualityandlackofinfluentialbrandsshowetcTosolvetheseproblems，based0noriginalprogramsaremoresuccessfufinthefieldasanexample，fromtheprogramposition，production，marketingthr

11、eeaspectsareproposed。Ontheposition，Entertainmentcontentpositioningcombinationofcivilianandgrass—rootsstylepositioningOntheproduction，withexcellenttechnicalsupport，onlineprogrampackingandfixedtimeguaranteemakesuretheorigi

12、nalprogramsstandardizationandnormalizationAtthesametime，givefullplaytOonlineprogramschoiceandrspeeekfreedomandtheadvantagesoftheinteractiveOnthepromotion，integrationmanyplatformforprogrampromotion，toimprovenetworkquality