中國(guó)建筑裝飾行業(yè)電子商務(wù)模式研究.pdf

1、北京交通大學(xué)碩士學(xué)位論文中國(guó)建筑裝飾行業(yè)電子商務(wù)模式研究姓名：劉艷艷申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)指導(dǎo)教師：劉世峰20090601=l量塞交迫太堂亟堂位論塞△旦墨基!△￡至ABSTRACTArchitecturaldecorationindustryhasdevelopedrapidlyinrecentyears，butthemajortradingbetweendomesticindustrybuildingdecorateente

2、rpriseandmaterialsbusinessisonthetraditionalbuildingmaterialssupermarket，andthecostoftransactionishighinmaterialsprocurementItisurgentfortheindustrytoestablishanecommercemodeandsystemsforbuildingdecorationmaterialssuppli

3、erBasedontheorystudyonthemarketingtheoryvaluechainecommercemode，architecturaldecorationindustrymarketingmode，theexistingbusinessprocessesandvalueanalysis，especiallythearchitecturaldecorationmaterialssuppliers(adornmentma

4、terialproduction，marketingfirms)，thecontractor(adornmentdesign，constructionenterprises)intheindustryandcharacteristicsoftheownerandtherolerelationshipanalysis，foundthekeynodesdesigners，designactivityWithindustryneedstand

5、ardlistofbackground，thenewecommerceplatformshouldbebasedontheOnlineMaterialPurchasingListProductionSystemThenIanalyzedthenewecommercemodeofconstructionandoperationoffunds，marketleadingpartyandthevaluechainanalysisandmana

6、gementandthenewmodeofecommerceplatformimplementingsubjectshouldbeimplementedinindustryassociation，andthemainorganizationhasconductedthepreliminaryanalysisanddesignFinallyIdesignthenewmodeofarchitecturaldecorationindustry

7、ecommerceplatformmodulestructureThenewmodeofeconllnerceplatformincludesonlinematerialpurchasinglistmakingsystem，buildingdecorationmaterialsprocurementsystems，stylistpeopleworkingplatform，thedesignandconstructionoftheente