[雙語翻譯]--文學專業(yè)外文翻譯--網絡社區(qū)與中國網絡文學的商業(yè)化（英文）

1、Full Terms Chen, Wu, and Chung 2008; Fu ¨ller, Jawecki,and Mu ¨hlbacher 2007; Gal-Oz, Grinshpoun and Gudes 2010; Madupu andCooley 2010; Williams and Cothrel 2000). Driven by shared enthusiasm for an issue or a

2、n activity, individuals use online communities to exchange knowledge and ideas concerning the subject domains (Armstrong and Hagel 1996; Butler 2001; Fu ¨ller et al. 2006; Greenfield and Campbell 2006; Zhangand Watt

3、s 2008). The migration of online communities from proprietary net- works like CompuServe and America Online to the Internet and the prolifer- ation of WWW-based communities extend the reach of online communities and enab

4、le more users to participate.One application of online communities is publication of original literaryworks. The open nature of online communities gives amateur authors oppor- tunities to publish their works and receive

5、feedback from readers with mini- mal effort. In Chinese online communities, all types of literary works are published. However, the vast majority of published works are fiction. Collec- tively, these works are known as C

6、hinese Internet literature (CIL).CIL came under the spotlight in the Greater China Region (China, HongKong, Macau, Taiwan, and Singapore) after the publication of the seminal work, The First Intimate Contact, in 1998 (Ew

7、en 2007; Li 2007). After its initial success at the Internet, The First Intimate Contact was subsequently pub- lished in printed form (Tsai 1998), and a film adaptation of the story was made in 2000. The huge success of

8、The First Intimate Contact provided strong encouragement to individuals who publish original literary works at online communities and drew the general public’s attention to the growing body of CIL works. For commercial p

9、ublishers and venturers, business opportunities arising from the rise of CIL were not unnoticed. Established commercial publishers started approaching authors of CIL works for publi- cation of their works in printed form

10、 and new ventures were started to com- mercialize CIL works in electronic form and=or printed form (Liu 2005). Consequently, the CIL market mushroomed in the early 2000s (Li 2007; Yin 2005).This article presents a case s

11、tudy on uses of online communities in CILdevelopment and commercialization. Prior studies have examined the roles of online communities in development of physical and intangible products (Fu ¨ller et al. 2006; Fu &#

12、168;ller et al. 2007; von Krogh 2003). However, they fallshort of examining the implications of uses of online communities in the broader business context. The objective of this article is to fill this gap by examining t

13、he roles of online communities in CIL development and evol- ution of the CIL market. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being aOnline Co