[雙語(yǔ)翻譯]直播主播網(wǎng)紅經(jīng)濟(jì)外文翻譯—“網(wǎng)紅”：在中國(guó)社交平臺(tái)上受歡迎的技巧

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 3869 3869 單詞， 單詞，21913 21913 字符；中文 字符；中文 7109 7109 漢字 漢字出處： 出處：Zhang Zhang G, G, de de Seta Seta G. G. Being Being “Red Red” on on the the Internet: Internet: The The Craft Craft of of Popularity Popularity

2、on on Chinese Chinese Social Social Media Media Platforms[M] Platforms[M] Microcelebrity Microcelebrity Around Around the the Globe. Globe. Emerald Emerald Publishing Publishing Limited, Limited, 2018: 2018: 57-67

3、. 57-67.外文文獻(xiàn) 外文文獻(xiàn) Being “Red” on the Internet: The Craft of Popularity on Chinese Social Media PlatformsAbstract While in common English-language parlance speaking of “online celebrities” encourages the conflation of n

4、ew forms of famousness with existing discourses on mass media stardom and fandom, the Mandarin Chinese term wanghong, a shorthand term for wangluo hongren (literally “person popular on the internet”), frames the enticing

5、 shores of online celebrity through the peculiar lexical domain of a grassroots popularity. The figure of the wanghong has in recent years accompanied the development of social media platforms in China, becoming a profit

6、able profession, an inspirational role model, a morally condemnable by-product of internet economies, and in general a widely debated social phenomenon among local users. Drawing on interviews with more and less successf

7、ul local online celebrities and discussions with their audiences, this chapter offers an up-to-date portrayal of the various forms of wanghong currently vying for attention on Chinese social media platforms, illustrating

8、 how popularity is crafted along with narratives of professionalism and economic aspirations intimately connected to the sociotechnical contexts of contemporary China.Keywords: China; microcelebrity; livestreaming; socia

9、l media; wanghongDespite the high failure rates of incubated celebrities, most discussions of wanghong center on a rather limited sample of successful online influencers and massively popular social media personalities.

10、As evidenced by Baidu search term analytics, this sociolinguistic usage is keyed to a specific moment in time when the abbreviation wanghong, after its appearance in 2012, overtook its extended form wangluo hongren, whic

11、h was gradually declining in currency; in the background, the word mingxing (star) remains consistently used to refer to showbiz celebrities across TV, cinema, and pop music, but is surpassed in popularity by wanghong be

12、tween 2015 and 2016. The various ways of referring to being known by many other people in Chinese do not necessarily map to the English-language distinction between concepts like notoriety, popularity, celebrity, famousn

13、ess, or stardom, and the subtleties introduced by new media practices (video-making, microblogging, livestreaming) demand a closer examination in order to understand the role of wanghong in contemporary Chinese society.M

14、odeled on terms such as mingren (literally “famous person”) and mingliu (literally “famous flow,” celebrity), the word mingxing (“star”) entered popular usage from a direct translation of the English “movie star” as dian

15、ying mingxing in the early 1920s (Zheng, 2013). It is not by chance that one of the three largest Chinese movie production companies of the 1920s and 1930s was called Mingxing Film Company, tying the notion of stardom to

16、 the emerging entertainment industry of the time. Conversely, hongren (popular person) belongs to a repertoire of compound words related to the color hong (red), which in China is traditionally associated with notions of

17、 wealth, success, and popularity (Chau, 2008). Wanghong is just one of the latest iterations of hong-ness, along with other contemporary locutions as zouhong (to become popular), baohong (to “explode” in popularity) and

18、honghuo (flourishing, booming) (Huang & Liu, 2016). In China, where public personae such as artists, writers, intellectuals, athletes, and performers are required to negotiate their public identities under the capric