搜索引擎優(yōu)化畢業(yè)論文外文翻譯

1、外文資料翻譯-英文原文中文 中文 3780 字英文原文出處：Nursel, Yalç?n, Utku, Köse. What is search engine optimization: SEO?[J]. Procedia - Social and Behavioral Sciences, 2011, (9): 487-49What is search engine optimization: SEO?ABSTRAC

2、TAbstractWeb sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and faster to reach obtained site-search results, are called as search engines. SEO “Se

3、arch Engine Optimization” is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering t

4、heir keywords make them first listed. KEY WORDS: SEO, Search Engine Optimization, Page Rank, Backlink, Bot, Meta Tags, Social Media. 1. Introduction Internet is a wide community including millions of users and it is als

5、o named as one of today’s most important communication tools. This wide community is also known as an important customer potential for everyone who thinks about business works based on Internet environment. Internet has

6、become new channel of the business area in the modern world in which it is not possible to reach such a wide volume by using traditional selling channels. The working method, which has changed with the Internet, has crea

7、ted some changes in other areas and it has also enabled companies to need Internet based marketing activities. As a result of increasing popularit-y of the Internet, a crowd, which is also named as “electronic community”

8、 was 外文資料翻譯-英文原文stored on a database. All of t-hese operations are performed by the search engine software (crawler, spid-er, bot). Search engines use special programs, which are named as spider or bot. These programs mo

9、ve by using hyperlink structure of the Web. They n-avigate through web pages periodically and capture changes that have been made since last navigation. Data obtained by the related programs are stored in a very wide dat

10、abase system. This database is called as the index of the search engine. On the other hand, the performed operation is called as “ind-exing”. When users perform a query in order to get some data or informatio-n, the rela

11、ted querry is transferred to the search engine index and results are shown to users Essential competition factor among search engines is appeared during “relevant result showing, sorting” process. After determini-ng the

12、related pages with the performed querry, they must be shown to users in a sorted list structure. At this point, search engine algorithms take an im-portant role and they try to show the most relevant results for users. B

13、riefly, searching robots collect data about each URL and store the collected data in a database. When a user connects to the search engine for a search session, references in the related database are evalauted and obtain

14、ed results are returned back to user. 3. Search Engine Optimization Data or information about an unknown subject is usually searched on the first page of search engines. After examining first 5 result pages, other remain

15、ing pages are not evaluated by users. Because of this, it is important to move a web page to top lists of search engines in order to introduce it better. In order to achieve this, the search engine optimization must be u

16、sed by web site developers. Because, it is possible to move a web page to the fi-rst page of a search engine by using only some necessary optimization rules. It is important to have an effective, well structured and good

17、-looking web page to introduce the related company, services or products better. But it is also too important for customers to search and find the related web page on a search engine easily. Furthermore, 80 percent of In

18、ternet users also search for products or services by using search engines mostly. It is an easy and effective way to introduce and market a company by using a web page. In order to achieve this, information related to th