基于互聯(lián)網(wǎng)的早教產(chǎn)品營銷分析.pdf

1、北京交通大學碩士學位論文基于互聯(lián)網(wǎng)的早教產(chǎn)品營銷分析姓名：張清嶺申請學位級別：碩士專業(yè)：工商管理指導教師：穆東20090601ABSTRACTABSTRACT：皿edevelopmentofChina’sIntonethaveemergedinrecentyearsbyleapsandboundsinthedevelopmentofthenumberofnetizenshasreached300millionUSerS，atthesam

2、etimeearlyeducationindustryhasincreasinglybecomeanimportantissuetoyoungparentsacrossthecountryforchildren07yearsoldmorethan130millionwhichtriggeredonhundredsofbillionsofmarketopportunitiesInthispapertheauthor雒themainbody

3、ofworkIntemetbasedproductdevelopmentearlyeducationthestatusquo，industryfirst，ananalysisofthemarketsituationthatthesocialcompetition，thegrowthofhouseholdincome，parentsofinfantsandyoungchildrentheawakeningofawarenessofscie

4、nceeducation，theexistingconservationandeducationalinstitutionsintheblanLavarietyoffactorshasbecomeanearlyeducationmarket；earlyeducationSecond，ananalysisofproductclassificationthecurrentmarketearlyeducationCangenerallybed

5、ividedintothreecategoriesofproductsthatmeettheneedsoftheirrespectivecharacteristicsofthedifferentpreferencesofparentsandchildren；earlyeducationT1ljrd，analysisoftheproductchannels，earlyeducationproductsthathaveatraditiona

6、lagencychannels，directsaleschannels，networkchannelsforthethreemodelsLikewithtraditionalmarketingchannelstotheInternetasamarketingchannelsupportnetworkshouldalsohavethefunctionsoftraditionalmarketingchannelsChannelreferst

7、otheprovisionofproductsorservicesforuseorconsumptionintheprocessoftheinterdependentsetofinstitutions，itrelatestoinformationcommunicationfundstransferandthetransferofsuchthingsAcompleteonlinesaleschannelshouldhavethreemaj

8、orfunctions：orderingfunctions，billingfunctionsanddistributionfunctionsEarlyeducationtheInternetmarketthereagestillmanyproblemsOfearlyeducationonthemarketacceptanceoftheconcepthasyettobedevelopment；earlyeducationteachersr

9、aretalent；thereistheissueofInternetmarketingchannels；innovationproblemsItisnecessarytomakerightmarketingstrategies；createpersonalizedprograms；focusonproductmarketingdialysis；adheretothecommondevelopmentofproductsandmarke