基于AHP的體育賽事風(fēng)險(xiǎn)管理及實(shí)證研究——以網(wǎng)球賽事為例的風(fēng)險(xiǎn)識(shí)別、分析與應(yīng)對(duì)初探.pdf

1、首都體育學(xué)院碩士學(xué)位論文基于AHP的體育賽事風(fēng)險(xiǎn)管理及實(shí)證研究——以網(wǎng)球賽事為例的風(fēng)險(xiǎn)識(shí)別、分析與應(yīng)對(duì)初探姓名：蘇念磊申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：體育人文社會(huì)學(xué)指導(dǎo)教師：邱菀華20070301ABSTRACTSpons吖cntsllaveincre鶴in四yalotofriskesbecau∞ofitsillll部entc：h盯：越eristics，and也enewdevelopmemstageofi忸newch齜ac吲sticsIt’sV

2、efyimp(nantforsportseveIltst0砌1cetllerisk鋤di忸loss器勰血evefyoppomlllitycom％byhltllispap％wimquaIi枷veresearch鋤dquantitativerese鋤旭sports“eIItsriskmaIlagcmcIltwe他stlldicd丘Dmthreefields1墩eriSkidellti矗cationrisk孤alysisaIldfiskres

3、p0Ilsewi也meAHP嬲tllemaintoolforresearchAnalyticHierarchyProcess(AHP)isapow曲ltoolforsponsev∞tsriskanalysisandriskcomrolme夠uresFullrecognitionoftllerisksisVeryimponentb私edontlle1liefarchyof—skfactorsBycons仇l幽gtllem撕xs01utio

4、nRanl(ingresllltscanbedrawnsomattlleto“l(fā)evdm鋤age侶豫ccde盯riskfactorsinmerel撕、，cmagllitlldeofnleilIlpa以刪chwill如cus伽coping謝m恤majofrisk缸tors11璩contemoftllep印erincIude：riskideIltificationstage，toidenti毋sportingcv鋤tsofmeriskfhc

5、to埽fbrtllerisk姐alysis鋤driskcon包rolreseardhb勰e；hltcrInsofinv髂tnl朋triskaIlalysisph嬲e’AHPmea∞r(nóng)eofmeriskcventsaffcctingmerdativeimponaIlceoffhctors，inorderfortllee咖tlaytlle旬眥dationforriSkcon臼ol，mal(etllee、r翎t(yī)riskm柚agerstofoc

6、璐tlleirene曬鼴onmemoStiIIlportalltrisk鼬。瑙above；meriskcon仃olstage’Wimdif銜e11triSkfacto墻indi儂棚ltriskstrategy，should001lcennmeonmemostimponantriskfhcto培B嬲edontlle既ampIeoft明llismatch部，meeventwillbedividedintofollrc砷e90ri鶴ofris

7、k：觚unforeseeneVentriskincludillg：natllraldis嬲ters(eanhquakes，sandsto衄s，etc)，infectiousdise舔囂(鯽ch勰SARS)，volatilesitIlationathomeand炯ad，ctc2dskmaIlageIIl髓t，induding：perso衄drisk，financialrisI【，riskvenuescquipm鋤t，timeandrisk

8、infbmationrisks3Markctingrisksinclude：risl【sticketsal器，sp01lsorshjprightsrisks，Cllaneredsi印srisl(s肌dtllefi曲ttollseracebmadc鶴mlgri曲tsriSk4，otllerrisksinclude：chang韶illthewea也errisl(’polici韶柚dreglllatio璐changerisks，tllebig

9、gameplaye螺re仃eatrisl(sResearchshow8：tcIlIlismatch酷moreriskfacto硌：tlleriskm鋤ag鋤eIlt’timer!isks，risl(stickets，weatherrisks：Illtlletextofe細(xì)choftllea_boveriskfacto礙shouldd0tlleaIlalvsis111fomationrisk，meconc部sionairetheright

10、to砸esi伊塔risI【s，polici鼯觚dregIllationsmutationrisknleri曲ttobmadcasttlle“cIltrisI【risI【softllesitIlationathomea11dabroad，llleev鋤tsdonotconstitute她ytI鵬atb勰icallyKey霄ord8：AHP：SportsEvents：RiskIdentification：RiskAnalysis：RiskR