簡介：山東農(nóng)業(yè)大學碩士學位論文村級會計委托代理制問題研究姓名于連京申請學位級別碩士專業(yè)會計學指導教師王家傳20080614村級會計委托代理制問題研究LLI●_____●____L●一ABSTRACTRURALFINANCIALPROBLEMSHASBEENTHEKEYISSUESINTHEPROCESSOFDEVELOPMENTOFTHERURALECONOMY，POORHANDLINGOFTHISISSUEWILLDIRECTLYAFFECTTHE”FARMERS，RURALAREAS，AGRICULTUREPRODUCTION’’ISSUERESOLVED,ATTHESAMETIME，ITWILLBRINGABOUTSIGNIFICANTNEGATIVEIMPACT011THEOVERALLDEVELOPMENTOFCHINASECONOMY．HOWEVER，RURALFINANCIALISSUEHASBEENTHEBOTTLENECKINTHECOURSEOFCHINA’SRURALECONOMICDEVELOPMENT，THEREAREMANYPROBLEMSINTHESYSTEMBUILDING，EQUIPPEDWITHFACILITIES，THEQUALITYOFPERSONNELANDSOON．ANDBECAUSEOFVARIOUSREASOILSINTHEPROCESSOFIMPLEMENTINGTHEPOLICY,RURALFINANCIALCANNOTGOOUTOFTHEVICIOUSCIRCLEOF‘BAYINGOFFWHILEGOINGINTODEBT，CHAOTICAFTERPAYINGOFF’，BECOMETHE”PERSISTENT¨PROBLEM，ANDHASASERIOUSIMPACTONRELATIONSBETWEENTHEPARTYANDTHEMASSESANDSOCIALSTABILITYINRURALAREAS，SOTHEINNOVATIONOFRURALFINANCIALMANAGEMENTSYSTEMISANIMMINENTTHING．INSUCHASITUATION,ITISTHETIMEFORTHECOMINGOFTHEVILLAGECLASSACCOUNTANTPRINCIPAL．AGENTINSTITUTION．OFCOURSE，ITISNOTTHEEME唱ENCEOFASUDDEN,BUTTHEPRODUCT．OFEXPLORATIONANDPRACTICEFORMORETHAN20YEARS。ATPRESENT,THETHEORETICALRESEARCHABOUTTHEVILLAGECLASSACCOUNTANTPRINCIPAL．AGENTINSTITUTIONISRARE．THISPAPERINTRODUCESTHEHISTORYOFTHECHINASRURALFINANCIALMANAGEMENTMODELINCLUDING‘‘PROPERTIESOFVILLAGEAREMANAGEDBYVILLAGE”MODEL，‘‘RURALACCOUNTANTAPPOINTINGSYSTEM”，‘RURALACCOUNTANTACTINGSYSTEM’AND‘THEVILLAGECLASSACCOUNTANTPRINCIPALAGENTINSTITUTION’，ANDGIVEABRIEFANALYSISOFTHEFINANCIALMANAGEMENTINTHECHINASRURALDEVELOPMENTPROCESS，ANDTHENGIVEACOMPARATIVEANALYSISABOUTTHERURALFINANCIALMANAGEMENTUSINGTHETRANSACTIONCOSTSTHEORY．THISARTICLEFOCUSESONANALYSISOFTHEEXISTINGPROBLEMSANDTHEREASONSINTHECOURSEOFRUNNINGVILLAGECLASSACCOUNTANTPRINCIPALAGENTINSTITUTION,INCLUDINGTHEMACROECONOMICINSTITUTIONALENVIRONMENTCONSTRAINTS，THEIMPERFECTIMPLEMENTATIONMECHANISM,THEPROBLEMOFTHECOLLECTIVEPROPERTYRI垂臨，THESOURCESOFFUNDINGANDCHARGESOFSTANDARD，THEPROBLEMSOFTHINKINGANDH

簡介：中國海洋大學碩士學位論文家族式企業(yè)治理結(jié)構(gòu)委托代理模式研究姓名車培橋申請學位級別碩士專業(yè)工商管理指導教師權錫鑒20081214RESEARCHOFRAMIIYRUNENTERPRISESMANAGEMENTSTRUCTUREPRINCIPAI_L’AGENTMODEIABSTRACTCHINA’SPRIVATEENTERPRISESUSEOFTHEFAMILYOFFAMILYOWNERSHIP，INTHEMANAGEMENTOFTHESEENTERPRISESEXISTEXTENSIVELYINFAMILYMANAGEMENT．WITHCHINA’SACCESSIONTOTHEWTOOCCASIONOFTHEGROWINGINTERNATIONALIZATIONOFTHEDOMESTICMARKET．SOMEFAMILYBUSINESSANDPROPERTYOWNERSASWELLASKNOWLEDGEMANAGEMENTANDBUSINESSDEVELOPMENTWITHTHEPOTENTIALTOFITESTABLISHMENTOFAMODERNPRIVATEENTERPRISESYSTEMISIMPERATIVE，PRACTICEPRINCIPALAGENTMANAGEMENT，HUMANRESOURCESTOBREAKTHEFAMILYBUSINESSCLOSED，THEINTRODUCTIONOFPROFESSIONALMANAGERSANDTHEIRMANDATEISTOENSURETHEORDERLYOPERATIONANDFURTHERDEVELOPMENTOFTHEREQUISITEQUALITIESHOWTOBUIIDACONTRACTUALRELATIONSHIPBETWEENTHECLIENTANDTHEAGENT，THEESTABLISHMENTOFANEFFECTIVEINCENTIVEANDRESTRAINTMECHANISMS．OPTIONSENABLEAGENTSTOPROMOTETHEINTERESTSOFTHEIRCLIENTSTHATISAFAMILYBUSINESSAFTERTHESEPARATIONOFOWNERSHIPANDMANAGEMENTISSUESTOBERESOLVED．TOENSURETHATTHEPRINCIPALAGENTMODELOFEFFECTIVEIMPLEMENTATION，THEREISNEEDFOROPERATORSTOCARRYOUTEFFECTIVEINCENTIVEANDRESTRAINT．KEYWORDSFAMILYRUNENTERPRISES，MANAGEMENTSTRUCTURE，PRINCIPAL。AGENT

簡介：山東大學博士學位論文基于共同代理的信托公司治理研究姓名張興華申請學位級別博士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師楊蕙馨20071018山東大學博士學位論文內(nèi)容摘要目前公司治理的文獻中，作為公司治理理論的委托代理理論主要是指傳統(tǒng)的雙邊委托代理理論，即公司的股東作為單一委托人，將公司的經(jīng)營權委托給經(jīng)理人，經(jīng)理人作為單一代理人接受股東的委托，代理他們經(jīng)營企業(yè)。這種委托代理關系是股東與經(jīng)理人之間的委托代理關系。但是，委托代理理論是處于動態(tài)發(fā)展的，通過對以往公司治理文獻的考察發(fā)現(xiàn)，以拓展的委托代理理論為基礎研究公司治理問題的文獻幾乎沒有。而且在經(jīng)濟現(xiàn)實中，委托人與代理人之間的委托代理關系遠遠比傳統(tǒng)的雙邊委托代理理論描述的委托代理關系復雜。如果僅僅以傳統(tǒng)的雙邊委托代理理論為基礎研究公司治理問題可能是不完善或不準確的。本文選擇信托公司作為研究對象，一方面是因為在信托公司中，固有財產(chǎn)所有者即股東與多個信托財產(chǎn)提供者獨立地將各自擁有的財產(chǎn)管理、處置的權限授予公司的經(jīng)營管理者，由經(jīng)營管理者為他們提供財產(chǎn)管理的服務。股東與信托財產(chǎn)提供者的目標利益趨向不同，成本不對稱，財產(chǎn)存在形式不同，相互獨立的將決策權授予公司經(jīng)營管理者。信托公司中作為委托人的股東和信托財產(chǎn)提供者與作為代理人的經(jīng)營管理者之間構(gòu)成共同代理關系，以信托公司作為藍本非常適合應用共同代理理論來研究公司治理問題。另一方面目前國內(nèi)對信托公司治理的研究是將信托公司作為一般公司，沒有考慮信托公司的特殊性而直接將建立在傳統(tǒng)的雙邊委托代理理論基礎之上的一般公司治理理論應用于信托公司。不適合信托公司自身經(jīng)營和發(fā)展的公司治理結(jié)構(gòu)使得重新整頓后的信托公司頻頻出現(xiàn)違規(guī)現(xiàn)象。重新分析信托公司的委托代理關系并建立適應其自身經(jīng)營和發(fā)展的公司治理結(jié)構(gòu)無疑具有一定的理論意義和現(xiàn)實意義。本文描述了信托公司的經(jīng)營行為，信托公司中的股東和信托財產(chǎn)提供者作為委托人與經(jīng)營管理者作為代理人之間構(gòu)成共同代理關系。由于股東和信托財產(chǎn)提供者與經(jīng)營管理者的利益不一致，并且在委托代理過程中股東和信托財產(chǎn)提供者與經(jīng)營管理者之間信息的不對稱，由此帶來“代理人問題”和代理成本。信托公司中代理成本可以分為三類，股東與公司經(jīng)營管理者的利益沖突產(chǎn)生的代理成本為“第一類代理成本”；信托財產(chǎn)提供者與公司經(jīng)營管理者的利益沖突產(chǎn)生的代

簡介：山東大學碩士學位論文完善我國稅務代理制度的研究姓名孫中平申請學位級別碩士專業(yè)財政學指導教師李一花20080412蛙寒丈學頸七學俊論文中文摘要稅務代理制度是稅務代理人包括稅務代理機構(gòu)及其從業(yè)人員，如洼煺稅務師接受納稅人委托，為納稅人辦蘩L納稅申報、結(jié)算清繳、自我檢查等涉稅事宣的制度。建立和完善稅務代理制度，對發(fā)展社會主義市場經(jīng)濟、轉(zhuǎn)換稅務機關職能、保證征稅活動順利進行十分必要。從納稅入角度來看，納稅入可以從繁雜的稅務事宜中解脫出來，專心經(jīng)營，降低了成本。從稅務機關角度看，稅務人員可以集中精力搞好稽查和處罰，提高征管效率。自20世紀80年代推行以來，稅務代理業(yè)在我國獲得了很大發(fā)展。據(jù)統(tǒng)計，截止到2006年底，全國注冊稅務師總?cè)藬?shù)達70066入，其中執(zhí)業(yè)注艇稅務師約22000人；從業(yè)入員近LO萬人，稅務師事務所達3214家。稅務代理制度在維護國家經(jīng)濟秩序和提嶄稅收征管效率和質(zhì)量方面的作用也開始顯現(xiàn)出來。以2004年為例，在全國2王個地區(qū)開展的企業(yè)所得稅匯算清繳工作中，稅務師事務所審核鑒證86萬戶企業(yè)，共調(diào)增應納稅額13王。4億元。據(jù)對浙江、廣東、四川、新疆、內(nèi)蒙吉、大連6個省、區(qū)、市就稅務代理進行的專題抽樣問卷調(diào)查顯示，609L％的納稅人有委托稅務代理的愿望及要求，麗潛在的需求則更大。我國現(xiàn)有登記淼麓的各類納稅戶1364萬多個尚不包括繳納個人所得稅的納稅人，其中絕大多數(shù)是中小企業(yè)。雖然有如此巨大的需求市場，但我國企業(yè)進行稅務代理的比率整體編低，只有篩左右，遠遠低于美國企業(yè)50％、日本企業(yè)85％和韓囡企業(yè)95％的稅務代理率。巨大的市場需求和嗡顯偏低的稅務代理攀說明我國稅務代理制度存在許多迫切需要解決的問題，如稅務代理人員素質(zhì)較低、稅務代理機構(gòu)獨立性不強、稅務代磺機梅執(zhí)業(yè)風險高、稅務代瑾箭群機構(gòu)聯(lián)能混蘸效率低下等。上述閹題的存在嚴重影響我國稅務代理業(yè)的正常發(fā)展。究其根源，筆者認為主要有以下原因～是人員考試和管理甓秀發(fā)苓器合理；二是稅務代理機構(gòu)與稅務機關利益關系不清；三是稅務代理缺乏有效的內(nèi)部質(zhì)量控制體系；四是行業(yè)自律作用發(fā)揮不明顯。當然，還與我國稅務代理制度推行的時間較短有關。因此，我們有必要借鑒發(fā)達國家稅貉代理制度的成功經(jīng)驗，完善稅務代理人員的考試和符理制度、增強稅務代理楓擒的獨立性、建立璇量控制體系耬賠償僚險剁度控制代璉風險、攆順稅務代理籬理體制充分發(fā)揮行業(yè)協(xié)會自律功能。鑒予稅務代理人員素質(zhì)不高的普遍國情，論文首次全方位提恕通過降低報名

簡介：重慶交通大學碩士學位論文供應商管理庫存中的委托代理問題研究姓名曾令波申請學位級別碩士專業(yè)管理科學與工程指導教師黃承鋒20080401ABSTRACTVENDORMANAGEDINVENTORYVMOISANEWANDREPRESENTATIVESUPPLVTHAININVENTORYMANAGEMENTTACTICWHICHCANHELPTOOVERCOMETHE“BULLWHIPEFFECT，，OFTHETRADITIONALSTOCKCONTROLMODEAVAILABLYANDIMPROVETHEEFFICIENCYANDCOMPETITIVENESSOFTHESUPPLYCHAINISSUESOFHOWTOCONSTRUCTTHECOOPERATIONMECHANISMTOHANNONIZETHEVMIMEMBERS’ACTIONSWITHTHESYSTEMGOALANDIMPROVETHEINTEGRALP拍MANCEHAVEAROUSEAGROWINGINTERESTAMONGBOTHACADEMICSANDPRACTITIONERSANIMPORTANTCRITERIATHATWILLBEUSEDTOMEASURETHETHESUPPLYCHAINPERFORMANEELSCOORDINATIONPRESENTLYTHEREARETWOCLASSESOFCAUSETHATAFFECTTHECOORDINATIONOFTHESUPPLYCHAINACLASSICALEXAMPLEISTHATOFDOUBLEMARGINALIZATIONTHEOTHEREXAMPLEISTHATOFASYMMETRICALINFORMATIONTHEREALREADYEXISTPLENTYOFLITERATURESABOUTTHEDOUBLEMARGINALIZAFIONTHEEFFECTOFINFORMATIONASYMMETRYONTHEVMISYSTEM’SPERFORMANCEAROUSETHEATTENTIONRECENTLYHOWEVERITISSHORTOFTHERESEARCHONTHISPROBLEMINTHISDISSERTATION，WEDESEARCHONVMISYSTEMSPROBLEMSWITHINFO徹ATIONASYMMETRYBASEDONTHETHEORYOFPRINCIPALAGENTTHEMAINRESEARCHANDINNOVATIONAREORGANIZEDASFOLLOWSINTHEINTRODUCTION，PROPOSEANDANALYSETHEPROBLEMTHEINFORMATIONASYMMETRVISANESSENTIALCHARACTEROFTHESUPPLYCHAIN，WHICHHAVEALLIMPORTANTEFFECTONTHESUPPLYCHAINCOORDINATIONSOTHERESEARCHONSUPPLYCHAINCONTRACTSWILLBEMOREPRACTICALWHENWECONSIDERTHEEFFECTOFTHEINFORMATIONASYMMETRYINTHESECONDPART，SOLVETHEPROBLEMCONSTRUCTTHREECLASSESOFSUPPLYCHAINCONTRACTMODELSFORTHEDIFFERENTVMIPROBLEMSWITHINFORMATIONASYMMETRVMAKEADETAILEDANALYSISONEACHMODELANDOBTAINTHERESULTS，WHICHEXPANDSOMERESEARCHRESULTSOFTHETHEORYOFPRINCIPALAGENTINTHETHIRDPART，CASERESEARCHHAVEANSTUDYONHOWTOAPPLYTHEPRINCIPALAGENTTHEORYTOCONSTRUCTTHEVMISYSTEMINTHEMANUFACTURINGAREAINOURCOUNTRYKEYWORDSVENDORMANAGEDINVENTORY；SUPPLYCHAINCONTRACT；SUPPLYCHAINCO。ORDINATION；PRINCIPALAGENT

簡介：復旦大學碩士學位論文設備代理中間商鞏固其在價值鏈中地位的策略探討姓名賀曉東申請學位級別碩士專業(yè)高級管理人員工商管理指導教師蔣青云20071028S05E025197賀曉東設備代理中間商鞏固其在價值鏈中地位的策略探討摘要中資實業(yè)有限公司JMCHLD惦塒ALLLD是一家專門從事國外機械設備和技術軟件代理的貿(mào)易公司，自上世紀八十年代初期進入中國市場以來，行業(yè)已涉及制藥、化工和食品。隨著公司的發(fā)展，在上述應用行業(yè)中中資實業(yè)已成為目前國內(nèi)知名的設備代理中間商之一。在過去稀缺經(jīng)濟的條件下，海外制造商與終端客戶之間留有較大的利潤空間，只要能“傍”住優(yōu)秀的海外制造商，代理中間商就能獲得豐厚的利潤。但隨著國內(nèi)經(jīng)濟的飛速發(fā)展，市場競爭的加劇，產(chǎn)品利潤率降低，而銷售成本居高不下，海外設備制造商都在逐步選擇自建營銷網(wǎng)絡的途徑，繞過中間環(huán)節(jié)，直插終端客戶。同時，終端客戶也出于減少買賣成本的考慮，會繞開代理中間商直接去和海外制造商聯(lián)系并進行貿(mào)易。所以在這種形勢下，如同其他外貿(mào)代理中間商一樣，中資實業(yè)面臨被供應鏈上游制造商和下游終端客戶拋棄的風險。針對中資實業(yè)所面臨的困境，筆者以渠道基礎理論和代理中間商的經(jīng)濟學分析為理論基礎，采用“波特競爭五力’模型和SW0T分析方法對中資實業(yè)所處的行業(yè)和公司現(xiàn)狀進行了詳盡分析，指出了重構(gòu)渠道價值鏈和轉(zhuǎn)變傳統(tǒng)經(jīng)營理念的變革方向，并提出了在真正占有客戶資源的基礎上，通過完善客戶服務，推行“客戶關懷”計劃，強調(diào)一種對客戶的主動性關懷的服務意識，實行售前，使用中和售后三個關懷，并加強對服務的軟硬件投入和服務的創(chuàng)新，逐步創(chuàng)立自己的服務品牌，在從銷售代理商向服務運營商轉(zhuǎn)變的過程中實現(xiàn)渠道價值鏈的增值，同時通過開展與渠道上下游的博弈來維護作為代理中間商應得的利益，最終鞏固自身在價值鏈中的地位，成為價值鏈中不可缺少的一環(huán)。關鍵詞代理中間商，客戶關懷，服務運營商，價值鏈增值，渠道博弈

簡介：中南大學碩士學位論文基于信任博弈的委托代理關系實驗與模型研究姓名孫世哲申請學位級別碩士專業(yè)金融學指導教師饒育蕾20071101碩十學位論文ABSTRACTABSTRACTTHETRADITIONALECONOMICTHEORYWASBASEDONTHEPROSPECTIVEUTILITYMAXIMUMWHICHPROPOSEDBYNEUMANNANDMORGENSTERNIN1944，ITCONSIDERSTHATTHEECONOMICBEHAVIORISUPTOTHEEXTRINSICMOTIVATIONTHEPRINCIPALAGENTPROBLEMALSOISUNDERTHISFRAMEWORK。BECAUSEOFTHEINFORMATIONASYMMETRYLEDBYTHECAPITALMARKETINFORMATIONUNCALCULATED，THERATIONALOFBOTHTHEPRINCIPALANDTHEAGENTWILLRESULTINTHEVALUEMAXIMIZEGOALINTHECORPORATEGOVEMANCESTRUCTUREFAILURE111ETRADITIONALPRINCIPALAGENTTHEORYCONSIDERSTHATTHEPRINCIPALANDTHEAGENTMUSTMAKETHEFULLINSPIRITINGCONTRACTRELATEDWITHTHEAGENT’SINTERESTOTHERWISE，THEAGENTCOSTINCREASESHOWEVERTHEINCOMPLETELYCONTRACTISTHEGENERALRULEINTHEREALECONONLICLIFESOTHATTHEFULLINSPIRITINGCONTRACTISINEXISTENCEAGREATDEALOFEXPERIMENTALEVIDENCESINEXPERIMENTALECONOMICSSUGGESTSTHATMANYPEOPLEARESTRONGLYMOTIVATEDBYOTHERREGARDINGPREFERENCES，THEPREFERENCESOFFAIRNESS，RECIPROCITYPUNISHMENTTRUSTAREALSOIMPACTTHEPEOPLE’SDECISIONBASEDONTHESERESEARCHACHIEVEMENTS。THISPAPERMODIFIESTHESELFINTERESTHYPOTHESISINTHEPRINCIPALAGENTRELATIONSHIP，ANDREVIEWSTHESTRATEGYINTERACTIONBETWEENTHEPRINCIPALANDTHEAGENTBYTHEBEHAVIORALGAMETHEORY111ISPAPERDESIGNSTHREEGAMEEXPERIMENTSACCORDINGTOTHEPRINCIPALAGENTRELATIONSHIPINTHEREALCORPORATIONGOVEMMENT，ANDRESEARCHESWHETHERTHETRUSTRECIPROCITYEXISTSORNOTBETWEENTHESHAREHOLDERANDTHEMANAGERANDTHERELATIONSHIPBETWEENTHESTRATEGYANDTHEPAYOFFUNDERTHEINCOMPLETELYCONTRACT111ISPAPERESTABLISHESAMULTISTAGETRUSTGAMEMODELTHROUGHINTRODUCINGARANDOMPERTURBEDVARIABLE，ANDTHENTESTSITBYTHEEXPERIMENTALDATATHISPAPERFINDSTHATTHERESULTUNDERTHEMORALHAZARDGAMEISN，TTHEWORSTRESULTPREDICTEDBYTHETRADITIONALGAMETHEORYINTHEEXPERIMENT，THEPRINCIPALANDTHEAGENTBOTHTRUSTTHEIROPPONENT，ANDAREWILLINGTOTAKEONTHERISK，ANDTHEPLAYERSAREWOULDLIKETETURNTHEOPPONENT’STRUST111ISPAPERFINDSTHATTHEREALPAYOFFCANSTRONGLYIMPACTTHEDEGREEOFTHETRUST，THEPLAYERCANSACRIFICETOTRUSTTHEIROPPONENTINAEXTENSION，BUTIFTHEPAYOFFISLARGERTHANTHISEXTENSION，THATISTOSAYTHEIRTRUSTWILLII

簡介：廈門大學碩士學位論文A公司貨運代理服務營銷策略淺析姓名李文穎申請學位級別碩士專業(yè)工商管理指導教師郭霖20080201ABSTRACTTHECOMPETITIONINCHINESEFREIGHTFORWARDERINDUSTRYBECAMESTRONGERTHANEVERONTHEBACKGROUNDOFTHEFREIGHTVOLUMEOFFOREIGNTRADEINCREASEDFASTBECAUSEOFTHERAPIDDEVELOPMENTOFCHINESEFOREIGNTRADEANDTHECHANGEOFTHEPOLICYONCHINESEFREIGHTFORWARDERNOW，MOSTCOMMONCHINESEFRIGHTFORWARDERSAREFACINGTHEGREATESTDIFFICULTIESTHATTHEYHAVENEVERCOMETHROUGHACOMPANYISATYPICALCOMMONFREIGHTFORWARDERITTAKESTHESURROGATEOFCONVEYANCEINTHEIMPORTSANDEXPORTSGOODSONOCEANSHIPPINGANDAIRFERRYASITSMAINOPERATIONNOW，ACOMPANYISFACINGSOMEDIFFICULTIESINMARKETINGAFTERTHERAPIDDEVELOPMENTONITSEARLYDAYSTHEPAPERSUMMARIZESALLOFTHEDIFFICULTIESTHATACOMPANYFACINGNOWTHROUGHITSMARKETINGANDOPERATIONANDPOINTSOUTTHATTHEMOSTKEYPROBLEMOFACOMPANYISITTAKESTHESIMPLENEWCUSTOMEREXPLOITATIONASITSGOALOFMARKETINGUNDERTHEABSENTSPECIFICMARKETINGORIENTATIONANDADOPTSTHESALESFIRSTMARKETINGSTRATEGYAND4P’SMARKETINGSTRATEGYTOSUPERVISEITSMARKETINGAFTERTHAT，THEPAPERANALYSESTHECAUSEOFTHESEDIFFICULTIESINSERVICEMARKETINGANDAPPLYTHETHEORYOFSERVICEMARKETING7P’STOHELPACOMPANYCONQUERTHEDIFFICULTIESNEXT，THEPAPERPOINTSOUTTHATTHEREASONABLESUBDIVISIONMARKETSFORACOMPANYARETHECRAFTBROTHERANDTHECOMMONIMPORTSANDEXPORTSENTERPRISEACCORDINGASITSGOALOFDEVELOPMENTAFTERSUBSECTIONTHEFREIGHTFORWARDERMARKETINXIAMENAFTERTHAT，THEPAPERESTABLISHESAWHOLE7P’SCOMBINEDSTRATEGYINSERVICEMARKETINGFORACOMPANYFINALLYTHEPAPERBRINGSFORWARDITSCONCLUSIONSANDPOINTSOUTSOMEFIELDSANDQUESTIONSREMAINTOBEDISCUSSEDFURTHERKEYWORDSFREIGHTFORWARDER；SERVICEMARKETING；MARKETINGSTRATEGY

簡介：DISSERTATIONSUBMITTEDTONANJINGUNIVERSITYOFTECHNOLOGYINPARTIALFULFILLMENTOFTHEREQUIREMENTSFORTHEDEGREEOFMASTEROFMANAGEMENTBYLUYAOSUPERVISORPROFJIANGJIANPINGJUN2008南京工業(yè)大學大文科研究生畢業(yè)論文中文摘要首頁用紙畢業(yè)論文題目劍些墼盤主叢重委攙垡墨美垂圈塑疊塞全些篁墨專業(yè)至魚Q魚級研究生姓名整墊指導教師姓名，職稱婆建堊疊塞亟創(chuàng)業(yè)投資是高科技產(chǎn)業(yè)發(fā)展的最佳資金來源之一，在高新技術產(chǎn)業(yè)化過程中充當著既重要又特殊的角色。其運行是由原始投資者、創(chuàng)業(yè)投資機構(gòu)和創(chuàng)業(yè)企業(yè)三方參與的過程，存在著雙重委托代理關系，因此委托代理鏈較長，風險也較大。大多數(shù)學者關注創(chuàng)業(yè)投資某一層次委托代理關系或分別研究兩層委托代理關系，而本文對創(chuàng)業(yè)投資中雙重委托代理問題進行了研究，以盡量提高創(chuàng)業(yè)投資的運行效率，從而為創(chuàng)業(yè)投資行業(yè)的健康發(fā)展提供有益參考。在研究思路上，本文主要采用了從部分到整體的研究思路。即先分層研究了“原始投資者創(chuàng)業(yè)投資機構(gòu)“委托代理關系問題、“創(chuàng)業(yè)投資機構(gòu)創(chuàng)業(yè)企業(yè)”委托代理關系問題，重點研究了其中的“逆向選擇“和“道德風險”問題，分析了其產(chǎn)生的原因，提出了相應的制度安排；然后從創(chuàng)業(yè)投資的三方參與主體整體著眼，以收益分享系數(shù)和持股比例為紐帶，分別從不同的角度建立了三種委托代理模型，揭示了三方參與主體的地位和利益關系，是分層研究的有益補充和升華。在研究方法上，本文主要以委托代理理論為指導，主要采用了博弈論、信息經(jīng)濟學、邊際分析的方法，在分析時做到既有可操作性較強的定性分析，又有較為精確的定量分析，結(jié)合各種方法的長處，使之互為補充。除了研究思路盡量做到科學、完整，在具體研究中也注重創(chuàng)新。在分別研究各層委托代理關系的逆向選擇和道德風險時，不僅通過建立博弈矩陣，求出混合策略納什均衡，而且作出了經(jīng)濟解釋；不僅結(jié)合經(jīng)典理論進行闡述，而且結(jié)合了當前最新相關法律進行了分析。在研究雙重委托代理時，不僅通過三種模型多角度分析，而且通過修改假定，擴展了前人的研究，使研究內(nèi)容層層深入。N

簡介：大連理工大學碩士學位論文上海房地產(chǎn)營銷代理行業(yè)發(fā)展研究姓名劉燕娜申請學位級別碩士專業(yè)項目管理指導教師王蘇巖20080609上海房地產(chǎn)營銷代理行業(yè)發(fā)展研究RESEARCHONREALESTATEMARKETINGAGENCYDEVELOPMENTINSHANGHAIABSTRACTCONCOMITANCY、L，I也THEDEVELOPINGOFTHESHANGHAIREALTYINDUSTRYSHANGHAIREALTYAGENCYINDUSTRYISGROWINGMOREMOREQUICHYNOWITBECAMEALMOSTCONSUMMATESERVICEINDUSTRYITISONEOFTHEIMPORTANTPARTSOFTHEREALTYINDUSTRY，DRIVINGTHEIMPROVEMENTOFTHEREALTYINDUSTRY，ACCELERATINGTHETRANQUILIZATIONDEVELOPMENTOFTHEREALTYMARKETINTHEFOLLOWINGYEARS，ITWILLCONTINUEACCELERATINGTHEDEVELOPMENTOFTHEREALTYMARKETIMPROVINGTHESTANDARDOFLIVINGOFTHECITIZENSEXERTINGTHESPECIALIMPORTANTEFFECTOFBUILDINGUPTHEHARMOMOUSSOCIETYTHISTIMEWILLTALKABOUTTHESOMEPARTSOFTHESHANGHAIREALTYAGENCYINDUSTRYDEVELOPINGPROCEDURE，THEPOSITION，F(xiàn)UNCTIONTHEQUALITYQUANTITYANALYSISOFTHEREALITYITWILLCOMBINETHEWIDTH＆DEPTHOFTHEBASICTHEORYUSEALOTOFREACHMETHODSINORDERTOSYSTEMIC，LOGICAL，SCIENTIFICFORECASTINGWITHTHEVARIETIESOFRESEARCHMETHODSUSINGMULTITHEORYMODELS，THEVALUEOFTHEREALTYINDUSTRYWILLBEANALYZEDBASEDONREALITYOFTHEINDUSTRYTHERESULTWILLBETHEBASICINFORMATIONFOROURDISCUSSIONRESEARCHFORTHEREALTYDEVELOPINGTRENDSTHEMAJORISSUESOFTHESHANGHAIREALTYINDUSTRYAREFOLLOWINGTHEREISNOCOMPLETEDSTATUTESYSTEMLACKOFTHESTANDARDOFTHEINDUSTRYMANAGEMENTITHASN’TBEENCERTIFICATED，THEBENEFITCOULDN’TBEGUARANTEEDTHECOMPETITIONISNOTHEALTHY，THECREDITNEEDTOBEENHANCEDTHEREISNOTENOUGHINNOVATIVE，THEPROFESSIONALSHOULDBEIMPROVEDTHESEISSUESAREINFLUENCEDONTHEDEVELOPINGOFTHESHANGHAIREALTYAGENCYINDUSTRY，THEYAREGOINGAGAINSTTHEADVANCEMENTOFTHESHANGHAIREALTYINDUSTRYSERVICEINDUSTRYTHEARTICLEISBASEDONMODEMMARKETINGSALESTHEORYANALYSISTHEMARKETRESEARCHDATABASE，PUTFORWARDTOUSETHE4PTHEORYOFTHEREALTYAGENCYPROFESSIONALPARTFOCUSONTHERELATIONMARKETINGSALES，BUILDUPCRMCUSTOMERRELATIONSHIPMANAGEMENTSYSTEM，MAINTAININGTHEFIDELITYOFTHECUSTOMER，ATTENTIONONBRANDTACTIC，OBTAINTHEHUGEIMMATERIALITYCAPABILITIESENHANCINGTHESTANDARDDEVELOPING，BUILDINGUPEQUITABLEORDERLYM酞ETENHANCINGTHECOOPERATIONIMPROVINGTHEUTILIZABLEOFTHESOURCETHEARTICLECOULDBESERVEDFORSHANGHAIREALTYINDUSTRYDEVELOPMENT，GOVERNMENTMANAGEMENTINDUSTRYMANAGEMENTCOMPANYDEVELOPMENTWITHTHEINDUSTRYDEVELOPING，

簡介：廈門大學碩士學位論文我國保險代理機構(gòu)競爭力問題研究姓名王煥平申請學位級別碩士專業(yè)統(tǒng)計學指導教師陳建寶20080301ABSTRACTHEALTHYANDHARMONIOUSDEVELOPMENTOFINSURANCEMARKETREQUIRESTHEPARTICIPATIONOFINSURANCEAGENTS．THEINSURANCEINDUSTRY’SDEVELOPMENTINWESTERNDEVELOPEDCOUNTRYSHOWSTHATTHEMOREDEVELOPEDTHEINSURANCEINDUSTRYIS，THEMOREIMPORTANTTHEINSURANCEAGENTIS．INTHEOTHERWORDS，DEVELOPEDINSURANCEAGENTMARKETSUGGESTSAMATURELNSURANCEMARLET．CHINESEINSURANCEINDUSTRYISDEVELOPINGDRAMATICALLYWHICHDRIVESTHEDEVELOPMENTOFCHINESEINSURANCEAGENTINDUSTRYACCORDINGLY．INSURANCEAGENTSAREANIMPORTANTCHANNELOFPREMIUMACQUIREMENTAFTERPERSONALAGENTANDBY。BUSINESSINSURANCEAGENT．ANDATTRACTMOREBUSINESSELITESANDSTRATEGICINVESTORS．CONVERSELY,THEENLARGINGSCALEANDUPGRADEDPROFESSIONALABILITYOFINSURANCEAGENTSPROMOTESTHEMARKETIZATIONPROCESSOFREFORMATIONOFCHINESEINSURANCEINDUSTRYANDENHANCESTHEWHOLECOMPETITIVENESSOFINSURANCEINDUSTRY．BASEDONTHETHEORYOFCOMPETITIVENESS，THISESSAYHASADEEPANALYSISONTHECOMPETITIVENESSOFTHEINSURANCEAGENTS．FIRSTLY,ITINTRODUCESTHETHEORYOFCOMPETITIVENESSOFTHEINSURANCEAGENTS．SECONDLY,ITREVIEWSTHEGROWTHOFTHEINSURANCEAGENTSINCHINA，GIVESINTERNATIONALCOMPARISON，ANDCOMPARESTHEAGENTSFROMTHEIRSPRACTICALCOMPETITIVENESS，POTENTIALCOMPETITIVENESSANDTHEENVIRONMENTALCOMPETITIVENESS．THIRDLY,ITAPPLIESAHECOMBINESWITHTHEBUSINESSCHARACTERISTICOFTHEINSURANCEAGENTS，ESTABLISHESTHEEVALUATIONINDEX，ANDANALYSISTHECOMPETITIVENESSINPROVINCEFUJIANBYTHEACTUALEXAMPLES．FINALLY,ITPROVIDESTHESTRATEGIESONHOWTOENHANCETHECOMPETITIVENESSOFTHEINSURANCEAGENTSBYIMPROVINGTHEOUTSIDECOMPETITIVEENVIRONMENT，THECONSTRUCTIONOFTHECORECOMPETITIVENESS．THEMAININNOVATIONSOFTHISESSAYFOCUSONTHEFOLLOWINGASPECTSITAPPLIESTHECOMPETITIVENESSRESEARCHTOTHEINSURANCEAGENTS，WHICHENHANCETHETHEORETICALSTUDYSYSTEMONTHECOMPETITIVENESSINTHEFIELDOFTHEINSURANCEINDUSTRYANDREFLECTTHEPOLICYREQUIREMENTSOFENHANCINGTHEOVERALLCOMPETITIVENESSOFTHEINSURANCEINDUSTRYITAPPLIESTLLETLLEORETICALANALYSISANDEMPIRICALANALYSIS，ESTABLISHESTHEEVALUATIONINDEXFORTHEINSLLRANCEAGENTS’COMPETITIVENESS，HASITSREALISTICVALUEOFGUIDANCE，ANDPROVIDESTHESCIENTIFICBASEFORTHEINSURANCEAGENTSTOANALYSEITSOWNCOMPETITIVENESSANDFORTHEDEPARTMENTCONCEMEDANDINSURANCECOMPANYAPPRAISALORGANIZATIONTOAPPRAISETHEINSURANCEAGENTS．ITALSOPROPOSESTHEPOLICYSUGGESTIONSANDSTRATEGICMETHODS，WHICHPROVIDEANEWRESEARCHWAYONCONSTRUCTIONOFTHEINSURANCEAGENTSINCHINA．KEYWORDSINSURANCEAGENT；COMPETITIVENESS；EVALUATIONINDEX

簡介：上海大學碩士學位論文機電行業(yè)代理商發(fā)展戰(zhàn)略研究姓名劉葉紅申請學位級別碩士專業(yè)工商管理指導教師趙先進20080412上海大學碩士學位論文MBA論文ABSTRACTMOREANDMOREENTREPRENEURSTOJOINTHEAGENTSINDUSTRY’ASTHEIMPORTANTPARTINMANUFACTURERSMARKETINGLINK，ASCHINESEECONOMYCONTINUESTODEVELOPINTHISDISSERTATION，IMAINLYFOCUSONTHEDEVELOPMENTOFELECTROMECHANICALINDUSTRYAGENTS，F(xiàn)ROMTHESTATUSDISCUSSIONOFTHEELECTROMECHANICALINDUSTRYANDELECTROMECHANICALINDUSTRYAGENTSSTARTING，IUSESSTRATEGICMANAGEMENTTHEORIESANALYZINGTHERELATIONSHIPBETWEENTHEMANUFACTURERSANDTHEIRRELATIONSHIPWITHCUSTOMERS，ASWELLASTHERISKSANDFACECOMPETITIONINTHEDEVELOPMENTPROCESS，ATSAMETIME。IALSOANALYZETHEDEVELOPMENTOPPORTUNITIESTHATTHEELECTROMECHANICALINDUSTRYAGENTSWILLFACEINTHEFUTURE。THENTHEDISSERTATIONOBTAINSTHERESULTSTHATTHEDEVELOPMENTSTRATEGIESSHOULDBEUSEDBYTHEELECTRICALANDMECHANICALINDUSTRYAGENTSINTHEIRDEVELOPMENTPERIOD，ANDWITHAREALCASETOVIEWAFURTHERCLARIFICATIONBECAUSELACKOFACLEARDEVELOPMENTSTRATEGYANDCANNOTUSEOFAPPROPRIATETHEORETICALANALYSISOFTHESTRATEGICMANAGEMENTAPPROACHTOTHEENVIRONMENTANDTHEECONOMICANALYSISOFTHEBUSINESSENVIRONMENT，THEELECTRICALANDMECHANICALINDUSTRYAGENTSALWAYSFACEALOTOFRISKSINTHEIRDEVELOPMENTPERIODINCLUDEHOWTODEALWITHMANUFACTURERS，CUSTOMERSANDCOMPETITORS，THEELECTRICALANDMECHANICALAGENTSOPPORTUNISMCNSIS，F(xiàn)INANCIALCNSIS，HUMANRESOURCESCRISISANDENTERPRISECULTURECRISIS，ALLOFTHOSECONTENTAREDISCUSSEDTHETHIRDCHAPTEROFTHISDISSERTATIONINTHEFOURTHCHAPTEROFDISSERTATION，IDISCUSSEDTHEELECTROMECHANICALINDUSTRYDEVELOPMENTOPPORTUNITIESWITHTHETHIRDCHAPTEROFTHESTATUSQUOANALYSISPROPOSEDTHEDEVELOPMENTSTRATEGYTHATTHEMECHANICALANDELECTRICALINDUSTRYAGENTSSHOULDBEADOPTEDINTHEDEVELOPMENTOFTHESTATUS，ANDIANALYZEDTHESUPPORTINGELEMENTSOFTHEAGENTS’DEVELOPMENTSTRATEGYVI

簡介：華中師范大學碩士學位論文試論房地產(chǎn)投資信托中的委托代理問題姓名呂連菊申請學位級別碩士專業(yè)區(qū)域經(jīng)濟學指導教師董利民20080501

簡介：本；學校有權保存學位論文的印刷本和電子版，并采用影印、縮印、掃描、數(shù)字化或其它手段保存論文；學校有權提供目錄檢索以及提供本學位論文全文或者部分的閱覽服務；學校有權按有關規(guī)定向國家有關部門或者機構(gòu)送交論文的復印件和電子版；在不以贏利為目的的前提下，學校可以適當復制論文的部分或全部內(nèi)容用于學術活動。學位論文作者簽名嬲7習厶眸，／月羅曰?????????弳指導教師而薏了’．本擎位琵支屬手葆酊。在年解密后適用本授權書。各密級的最長保密年限及書寫格式規(guī)定如下{內(nèi)部5年最長5年，可少于5年。{|秘密★10年最長10年，可少于10，年{{機密★20年最長20年，可少于20年．，|L，。．，乙，．。．。。．．～．．．．?一．?。二。，．．。?！?。．．．．，。二。．J．．。．．。一JL中文摘要摘要隨著我國金融領域開放程度的不斷提高，中外各家銀行對于零售銀行市場份額的爭奪也越來越激烈，在這種不斷演化的市場環(huán)境中，各家銀行開始越來越重視市場營銷工作?？蛻艚?jīng)理制是目前在中外銀行普遍實施的一種制度，作為聯(lián)結(jié)客戶與銀行的“媒介’’，代理制客戶經(jīng)理對激勵的滿意度將直接影響到客戶的行為傾向滿意度高的客戶經(jīng)理將向客戶展現(xiàn)其優(yōu)秀的綜合素質(zhì)和銷售能力，從而引導客戶理性購買，反之則會以博取短期利益的消極的心態(tài)誘導客戶，形成潛在的道德風險。因此，如何充分調(diào)動客戶經(jīng)理的工作積極性，不斷提升激勵水平，營造一種能夠發(fā)揮其潛在能力和綜合素質(zhì)的管理環(huán)境，最終促使他們不斷完成銷售業(yè)績成為亟待解決的問題。本研究以中德住房儲蓄銀行為例，對該銀行客戶經(jīng)理這一特殊群體的激勵問題進行研究。論文在對相關文獻研究的基礎上，對銀行的客戶經(jīng)理進行了滿意度問卷調(diào)查，針對調(diào)查結(jié)果發(fā)現(xiàn)了當前企業(yè)在客戶經(jīng)理管理中存在的問題，分析了問題的成因，并提出解決問題的對策建議。本文主要包括以下幾部分在導論部分，主要指出了本研究的背景和意義，研究內(nèi)容和研究方法，并闡述本研究的創(chuàng)新點和不足之處。在相關理論和研究綜述部分，論述了代理制以及銀行代理制的基本概念、內(nèi)涵、功能，闡述了國內(nèi)外關于銷售人員以及客戶經(jīng)理的激勵管理思想，為中德銀行客戶經(jīng)理的激勵問題研究奠定了一定的理論基礎。在客戶經(jīng)理激勵現(xiàn)狀調(diào)查分析部分，主要是通過對中德銀行客戶經(jīng)理群體的激勵管理滿意度調(diào)查問卷的分析，總結(jié)出目前中德銀行在客戶經(jīng)理群體激勵管理方面存在的四方面問題，即營銷管理制度缺乏保障性、外在報酬激勵形式單一、內(nèi)在報酬激勵體系缺失、組織文化激勵不完善。在客戶經(jīng)理激勵對策研究方面，對現(xiàn)存問題的揭示和分析，提出了相應的解決對策，即建立代理保障制與等級職稱管理制的制度完善舉措；實行等級寬帶傭金比例和傭金平準制等形式，同時加物質(zhì)強激勵的實效性等舉措；建立完

簡介：北京郵電大學碩士學位論文通信設備外貿(mào)代理營銷策略姓名陳松申請學位級別碩士專業(yè)工商管理指導教師金永生20080301MARKETINGSTRATEGIESFORFOREIGNTRADEAGENCYOFCOMMUNICATIONEQUIPMENTABSTRACTITISMORETHANTWENTYYEARSSINCETHEFOREIGNTRADEAGENCYSYSTEMWASESTABLISHEDINCHINAINITSEARLYYEARSTHESTATEOWNEDFOREIGNTRADEAGENCIESMONOPOLIZEDTHEMARKETAFTERWEENTEREDWTO，THEREISABIGCHANCETOGETHERWITHNEWCHALLENGESFORTHEFOREIGNTRADEAGENCIESINOURCOUNTRYTHENEWFOREIGNTRADELAWOFTHEPEOPLE’SREPUBLICOFCHINAALLOWSMORECOMPANIESTOOPERATEASFOREIGNTRADEAGENCIES；THEREFORETHECOMPETITIONINTHISAREAISMOREANDSEVERERSTATEOWNEDFOREIGNTRADEAGENCIESLOSETHEMONOPOLYSTATUSINTHEFOREIGNTRADEAGENCYAREAANDAREFACINGALOTOFDIFFICULTIESTHISDISSERTATIONPOINTSATTHEFOREIGNTRADEAGENCIESOFCOMMUNICATIONEQUIPMENTS，TAKINGPTACFORANEXAMPLETOSTUDYHOWTOTAKEAPPROPRIATEMARKETINGSTRATEGIESTOPROMOTETHEADVANTAGESINTHEKEENCOMPETITIONWITHTHEBREAKINGOUTOF“REDSEA’’ANDDEVELOPMENTOF“BLUESEA”THROUGHTHEPESTMETHOD，THISPAPERANALYZEDTHEENVIRONMENTOFTHEFOREIGNTRADEAGENCIESOFCOMMUNICATIONEQUIPMENTSTHEANALYSISOFTHEPORTER’SFIVEFORCESFORTHISAREASHOWSUSTHEWHOLECOMPETITIONSITUATIONTHISPAPERALSOUSEDTHESWOTMETHODTOANALYZETHECOMPETITIVENESSOFPTACBASEDONTHEPREVIOUSANALYSIS，THISPAPERPROVIDESSOMEMARKETINGSTRATEGIESFORPTACFIRSTLYPTACSHOULDFINDTHEIRORIENTATIONEXACTLYWITHTHECONCEPTOFFLEXIBLECHANGEPTACCANLOCATEITSELFASANAGENCYFORTHEBARGAINERSBUTNOTTHEPURCHASERSINTHEAGENCYOFCOMMUNICATIONEQUIPMENTSPTACCANTAKETHEADVANTAGESOFITSFINANCIALANDHUMANRESOURCESTOIMPLEMENTTHEDIVERSIFICATIONSTRATEGYFORSOMEOTHERPRODUCTSATTHESAMETIME，PTACSHOULD