外文翻譯---企業(yè)信息化對企業(yè)競爭戰(zhàn)略的影響

1、<p><b>　　畢業(yè)論文（設計）</b></p><p><b>　　外文翻譯</b></p><p>　　題 目： 企業(yè)競爭策略在企業(yè)信息化方面的影響 </p><p>　　系部名稱： 經(jīng)濟管理系 專業(yè)班級： 信管081 </p><p>　　學生姓

2、名： 齊俊景 學 號： 200880434117 </p><p>　　指導教師： 孫學軍 教師職稱： 副教授 </p><p>　　2011年12月30日</p><p>　　企業(yè)信息化對企業(yè)競爭戰(zhàn)略的影響</p><p><b>　　謝東輝</b></p

3、><p><b>　　經(jīng)濟管理學院</b></p><p>　　中國，河南理工大學，454100</p><p>　　摘要 企業(yè)信息化就是實現(xiàn)生產(chǎn)過程自動化，網(wǎng)絡管理化，智能決策支持和電子商務等等。企業(yè)信息化戰(zhàn)略是非常重要的企業(yè)職能戰(zhàn)略，它貫穿了整個競爭戰(zhàn)略的過程。企業(yè)信息化對企業(yè)競爭戰(zhàn)略的影響，主要表現(xiàn)在六個方面，企業(yè)信息化競爭策略將會成為企業(yè)

4、戰(zhàn)略思維的創(chuàng)新模式，同時將以戰(zhàn)略信息系統(tǒng)為基礎建立新的企業(yè)競爭優(yōu)勢和核心競爭力及企業(yè)價值鏈，把戰(zhàn)略革命作為核心，是一個長期的信息技術一體化過程。</p><p>　　關鍵詞: 企業(yè) 信息化 競爭戰(zhàn)略</p><p><b>　　1.簡介</b></p><p>　　信息企業(yè)在許多企業(yè)中并沒有被廣泛的認可，但是信息實際上在很大程度上是代表了成本結

5、構。更根本的講就是，信息就像膠水一樣將所有的企業(yè)結構和在一起。濟學對許多經(jīng)濟部門的價值鏈的建立受到了不斷變化的信息經(jīng)濟學的威脅，這使幾乎每家公司重新考慮其戰(zhàn)略 ，不再是表面上增加和減少而是從根本上開始考慮。這就是企業(yè)信息化的問題與對策。</p><p><b>　　2.企業(yè)信息化</b></p><p>　　企業(yè)信息化就是這樣一個系統(tǒng)化的過程：人們科學地使用現(xiàn)代信息技

6、術，充分利用信息資源，不斷提高生產(chǎn)，經(jīng)營，管理和決策的效率和質(zhì)量，以提高企業(yè)的經(jīng)濟效益和競爭力。</p><p>　　對于一個現(xiàn)代制造企業(yè)，企業(yè)信息化就是實現(xiàn)生產(chǎn)過程自動化，管理網(wǎng)絡化，智能決策支持和電子商務等等。因此，企業(yè)信息化包含四個方面。他們主要是生產(chǎn)信息化管理級，信息化管理行政級，戰(zhàn)略決策信息化級，信息化商務協(xié)作級。</p><p>　　商務協(xié)作水平的信息化是企業(yè)級合作，包括上游和

7、下游企業(yè)往來及政府和企業(yè)間的信息交流。很明顯這是屬于企業(yè)外部的信息化。另一方面，上述三個方面的企業(yè)信息化是以企業(yè)內(nèi)部信息化為基礎的，他們也是企業(yè)內(nèi)部信息化的表現(xiàn)。</p><p>　　企業(yè)內(nèi)部信息化的第一個階段就是生產(chǎn)管理信息化。它包括在企業(yè)中應用現(xiàn)代信息技術對過程的設計，研究，和發(fā)展。它們被稱為計算機輔助設計（CAD），計算機輔助制造（CAM），計算機輔助工藝規(guī)劃（CAPP）。一些生產(chǎn)信息，如數(shù)控機床（NCM）

8、，柔性制造系統(tǒng)（FMS）。還有監(jiān)測操作系統(tǒng)如計算機輔助測試 （CAT），計算機輔助檢查（CAI），計算機輔助質(zhì)量控制（CAQC）</p><p>　　企業(yè)信息化的第二個階段是信息化行政管理。它總是根據(jù)企業(yè)的管理流程和命名管理信息系統(tǒng)（ MXS ）來設計的。在過去的近幾年中，它已發(fā)展到一些共同的高度信息化管理的行政級別的企業(yè)集成管理軟件，如制造資源規(guī)劃（ MRPII），企業(yè)資源規(guī)劃（ERP） ，辦公自動化系統(tǒng)（ＯＡ

9、Ｓ），工作流管理系統(tǒng)（ WFS ），等等。</p><p>　　第三，就是是戰(zhàn)略決策信息化l。I它包括決策支持系統(tǒng)（DSS ），競爭情報系統(tǒng)（CIS），戰(zhàn)略信息系統(tǒng)（SIS），經(jīng)理或主管信息系統(tǒng)（MIS ），專家系統(tǒng)（ES）等。這些系統(tǒng)在此領域中都是熱門話題。</p><p>　　協(xié)同商務信息化，主要包括接口電子數(shù)據(jù)交換（EDI） ，電子商務（EC）及供應鏈管理（SCM ）等。</p

10、><p>　　20世紀90年代后期，網(wǎng)絡應用的快速發(fā)展使得企業(yè)信息化結構變得相對模糊?！ross功能系統(tǒng)開始覆蓋。信息管理從無到有開始被共享。毋庸置疑，網(wǎng)絡已成為一種發(fā)展趨勢。</p><p>　　網(wǎng)絡化管理巨大的提高了企業(yè)的生產(chǎn)力和工作效率。同時，信息技術的廣泛和深入的應用，導致企業(yè)管理思想轉向了對菲亞特方向。相反的，這種管理思想的變化，促進了企業(yè)信息化戰(zhàn)略向多方向轉變。</p>

11、;<p>　　3.企業(yè)信息化與企業(yè)競爭戰(zhàn)略之間的關系</p><p>　　3.1企業(yè)信息化戰(zhàn)略是重要的企業(yè)職能戰(zhàn)略</p><p>　　自1980年以來，信息技術成為發(fā)達國家的企業(yè)核心技術的一部分，廣泛應用于被學者研究的戰(zhàn)略管理水平的信息資源管理和戰(zhàn)略信息。20世紀80年代，職能戰(zhàn)略，如財務戰(zhàn)略，人力資源戰(zhàn)略和營銷策略，同樣成為企業(yè)業(yè)務領域信息戰(zhàn)略中的重要的戰(zhàn)略。</p

12、><p>　　信息戰(zhàn)略不僅是企業(yè)信息化功能必須達到的目標，方法，目標和戰(zhàn)略也占有極大作用。信息戰(zhàn)略包括信息技術戰(zhàn)略，信息資源開發(fā)戰(zhàn)略，電子商務戰(zhàn)略。及信息組織策略等。為了以滿足企業(yè)的需求和實現(xiàn)企業(yè)的戰(zhàn)略業(yè)務目標，企業(yè)信息系統(tǒng)的發(fā)展方向，信息技術的淘汰必須由高層領導的企業(yè)決定，，并且要根據(jù)信息系統(tǒng)的用戶代表的要求改變。這將是很長一段時間內(nèi)企業(yè)信息系統(tǒng)建設的基礎。</p><p>　　3.2 企業(yè)

13、信息化戰(zhàn)略將貫穿整個企業(yè)競爭管理過程之中</p><p>　　面對全球競爭，消費者的低忠誠度，企業(yè)信息化的壓力，中國企業(yè)必須采取的措施，利用信息技術帶動工業(yè)化，以避免再次走上發(fā)達國家企業(yè)的老路。兩條腿走路是為了平衡。無論怎樣，應用信息技術戰(zhàn)略風險很高，且其影響不確定。它需要廣泛的戰(zhàn)略信息投資管理，并通過實施各項改革，以實現(xiàn)信息技術的潛在戰(zhàn)略價值。</p><p>　　在信息經(jīng)濟時代，企業(yè)信

14、息化戰(zhàn)略在具有潛在創(chuàng)造競爭優(yōu)勢的市場上提供了一個新的競爭戰(zhàn)略。新的競爭戰(zhàn)略一旦實施，它將幫助企業(yè)在全球化和信息化的時代獲得競爭力發(fā)揮重要的力量。競爭戰(zhàn)略的制定和實施，信息技術戰(zhàn)略的緊密結合，都可以使企業(yè)增加競爭優(yōu)勢并取得輝煌的成就。</p><p>　　4. 企業(yè)信息化在企業(yè)競爭戰(zhàn)略中的影響</p><p>　　信息資源是企業(yè)競爭優(yōu)勢的核心優(yōu)勢。重新分配，發(fā)展和信息資源利用率都可增加企業(yè)業(yè)

15、績。另一方面，信息優(yōu)勢是企業(yè)內(nèi)部存在的競爭優(yōu)勢。企業(yè)信息化要求企業(yè)要充分利用的戰(zhàn)略信息技術和新的思維模式的新戰(zhàn)略，以便制定出一個新的戰(zhàn)略，并確定它支持企業(yè)的信息技術的發(fā)展目標，模式，階段。通過建立企業(yè)的信息系統(tǒng)的戰(zhàn)略 ，我們可以重塑企業(yè)的競爭優(yōu)勢和核心競爭力。</p><p>　　企業(yè)信息化在企業(yè)競爭戰(zhàn)略中的影響主要表現(xiàn)在一下六個方面：</p><p>　　4.1 企業(yè)信息化競爭策略將會提

16、升為企業(yè)戰(zhàn)略思維的新模式</p><p>　　企業(yè)信息化在企業(yè)的轉變中起著領導作用。戰(zhàn)略影響到企業(yè)CAB麥肯錫7S框架（結構，戰(zhàn)略，系統(tǒng)，技巧，風格，員工共同的價值觀）等等。這是一個重要的外部觸發(fā)的戰(zhàn)略性轉變。漸漸地，它變成了所有通過商業(yè)投資和管理的信息化管理的戰(zhàn)略變化的內(nèi)部因素。</p><p>　　在互聯(lián)網(wǎng)經(jīng)濟時代，企業(yè)需要尋求技術進步帶來的新機遇，利用信息技術來實現(xiàn)他們的競爭目標。至

17、于企業(yè)信息化應用的，企業(yè)應使用歸納法而不是演繹法。經(jīng)理疑問從“我們?nèi)绾问褂眉夹g，這和我們以前做的不一樣我們現(xiàn)在應該怎么做？ 轉變成“我們?nèi)绾问褂眠@些新技術，以提高和改善我們現(xiàn)有的工作嗎？” 由此我們可以知道，它是唯一的競爭策略，它是可以帶來創(chuàng)新成果的創(chuàng)新思維。</p><p>　　4.2 企業(yè)信息化競爭策略旨在建立新的企業(yè)競爭優(yōu)勢和核心競爭力</p><p>　　一個企業(yè)的競爭優(yōu)勢決定了一

18、個企業(yè)的發(fā)展空間。關于如何使得一個公司取得和保持競爭優(yōu)勢有兩種學術觀點或者思想：一個是在工業(yè)組織觀（IOV）。這個觀點關注的是公司外部即公司是如何對付其競爭對手。另外一個是資源觀（RBV）。支持這一看法的人認為最重要的根據(jù)公司資源來獲得競爭優(yōu)勢。無論是IOV還是RBV都告訴我們一個簡單的道理，由于環(huán)境的快速變化，一個公司的競爭優(yōu)勢也是短暫的。</p><p>　　應用企業(yè)信息化企業(yè)在競爭策略上需要注意等兩個方面：

19、第一，企業(yè)在市場競爭中的優(yōu)勢表現(xiàn)，第二是核心競爭力的培訓。企業(yè)信息化是為了幫助企業(yè)實現(xiàn)在某些領域中獲得成就，這一點是很清楚的。</p><p>　　4.3 企業(yè)信息化競爭策略是與企業(yè)價值鏈的相結合的</p><p>　　競爭優(yōu)勢是以產(chǎn)業(yè)價值來衡量餓。企業(yè)信息化的競爭戰(zhàn)略是通過改善信息服務的價值與質(zhì)量表現(xiàn)出來的。企業(yè)的業(yè)務流程的質(zhì)量和價值，是企業(yè)戰(zhàn)略的基石，且可以幫助提高企業(yè)的競爭力。要取得

20、成功，必須將核心業(yè)務流程的轉化成其他企業(yè)難以模仿的戰(zhàn)略。也就是說，卡爾能力可以被理解為戰(zhàn)略意義上上的商業(yè)過程。因此，企業(yè)信息化可以提高企業(yè)的核心業(yè)務流程中的速度，具有一致性，靈敏度，靈活性和創(chuàng)造性。這將幫助企業(yè)提高自己的核心競爭力。</p><p>　　4.4 企業(yè)信息化的競爭戰(zhàn)略是基于戰(zhàn)略信息系統(tǒng)（SIS）</p><p>　　戰(zhàn)略信息系統(tǒng)來源于企業(yè)的戰(zhàn)略目標，用來設計應用信息技術。這是

21、說，所有這些設計都是服務于戰(zhàn)略的目的，去影響企業(yè)戰(zhàn)略和業(yè)務計劃，以帶來競爭中信息技術應用優(yōu)勢，為企業(yè)帶來競爭優(yōu)勢。企業(yè)一旦確認了新策略，信息化可以使企業(yè)建立戰(zhàn)略信息系統(tǒng)，并通過戰(zhàn)略信息系統(tǒng)，獲得新的戰(zhàn)略優(yōu)勢。</p><p>　　4.5 企業(yè)信息化競爭策略是戰(zhàn)略革命的本質(zhì)</p><p>　　戰(zhàn)略革命是一個系統(tǒng)性的過程，在此過程中企業(yè)的戰(zhàn)略變化，將獲得可持續(xù)的競爭優(yōu)勢。根據(jù)已經(jīng)發(fā)生或?qū)⒁l(fā)

22、生的內(nèi)或外部環(huán)境，改變需要預測或更改。企業(yè)戰(zhàn)略需要根據(jù)動態(tài)協(xié)調(diào)原則和及環(huán)境戰(zhàn)略組織來改變。因此，管理的改革是一個企業(yè)的基本要素和競爭策略。此外，企業(yè)信息化的競爭策略僅僅是一個戰(zhàn)略管理過程中在探索的新變化，本身就是一種創(chuàng)新。</p><p>　　4.6 企業(yè)信息化競爭策略是一個長期的信息技術一體化的過程</p><p>　　毫無疑問企業(yè)信息化競爭策略，可以作為一個戰(zhàn)略方向的研究和反饋。但是實

23、現(xiàn)“戰(zhàn)略和信息化之間的相互一致性”是不可能的。企業(yè)應主動利用信息化去創(chuàng)新，但有時，它始終是企業(yè)面臨的競爭時的應急反應。</p><p>　　企業(yè)信息化的競爭策略影響是一個動態(tài)過程，這是與企業(yè)的競爭對手過后的幾個試驗后表明的結果。企業(yè)必須不斷地在信息化和競爭力的戰(zhàn)略中尋求競爭策略的創(chuàng)新機會。另一方面，它對企業(yè)的信息化戰(zhàn)略，并通實施戰(zhàn)略來實現(xiàn)競爭目標是非常必要的。</p><p>　　此外，不

24、同的信息技術也包括了企業(yè)信息化管理的不同思想。而企業(yè)信息化包括的更加含有豐富。要想實現(xiàn)和創(chuàng)造競爭優(yōu)勢，就需要一個艱苦的信息集成過程。</p><p><b>　　5. 結論 </b></p><p>　　這是一個新的商業(yè)全球化。環(huán)境的改變，對管理者的今天和明天有什么影響呢？管理者成功的關鍵，如果可以壓縮成一句話的那就是，時刻準備改變。無論是制造業(yè)還是服務業(yè)，都要

25、時刻想著降低交易成本，甚至將某些產(chǎn)品的成本降低為零。企業(yè)信息化是企業(yè)競爭優(yōu)勢和核心競爭力的來源。我們需要改變策略的制定和實施，特別是，我們需要改變我們的戰(zhàn)略思想。這就是企業(yè)信息化對企業(yè)競爭戰(zhàn)略的影響。</p><p><b>　　參考文獻</b></p><p>　　[1]邁克爾﹒皮特，《競爭策略》，華夏出版社，1997</p><p>　　[

26、2]邁克爾﹒普羅，《競爭優(yōu)勢》，華夏出版社，1997</p><p>　　[3]洛雷恩 埃里克﹒布倫喬爾森，生產(chǎn)率，利潤和消費者的福利 ，1996,6 第20期，121-142</p><p>　　[4] 約翰﹒索普，戰(zhàn)略領導中心，信息相悖論：實現(xiàn)信息技術的商業(yè)利益，東北財經(jīng)大學出版社和麥格勞 - 希爾公司，1999 </p><p>　　[5]皮特﹒雷恩，艾伯特，

27、坎內(nèi)拉，邁克爾﹒拉古特金，多元化的機構問題，戰(zhàn)略管理雜志，1998，第一期，19頁，555-578</p><p>　　[6] 莫特，托馬斯，什么是你的知識管理策略？哈佛商業(yè)評論，1999,3-4月，106-116</p><p>　　[7]米勒，惠特尼，超越策略：作為競爭優(yōu)勢的支柱的配置，商業(yè)新秀，1999,5</p><p>　　[8]塞浦路斯，安德烈，在紡織服

28、裝行業(yè)的快速反應和信息技術的支持，集成制造系統(tǒng)，1997，第八期，125-130頁 </p><p>　　[9]胡亞文，新型工業(yè)化進程中的傳統(tǒng)產(chǎn)業(yè)創(chuàng)新體系建設，中國科學和技術論壇，2003，第四期，20-22</p><p>　　[1 0]袁志德，宣國良，高新技術企業(yè)的戰(zhàn)略發(fā)展模式，現(xiàn)代化管理，2000，第六頁，15-18行（中文）</p><p>　　附:本文摘自

29、Advances in lnformation Theories and Technologies</p><p><b>　　萬方外文文獻收錄</b></p><p>　　The Influences of Enterprise Informationization on</p><p>　　Enterprise Competitive St

30、rategies</p><p>　　Donghui Xie</p><p>　　School of EconomiCS and Management</p><p>　　Henan Polytechnic University，P．R．China，454100</p><p>　　Abstract Enterprise informati

31、onization is to attain the production process automation，network management，intelligent decision support and business electronic commerce etc Enterprise lnformationization strategies are very important enterprise functio

32、nal strategies which are throughout the entire competitive strategies process．The influences of enterprise informationization on enterprise competitive strategies can be showed in six aspects that the enterprise informa

33、tionized competitive strategie</p><p>　　Key words Enterprise，Informationization，Competitive Strategies</p><p>　　1 Introduction</p><p>　　In many industries not widely considered inf

34、ormation businesses，information actually represents a large percentage of the cost structure．More fundamentally, information is the glue that holds together the structure of all businesses．The changing economics of infor

35、mation</p><p>　　threaten to undermine established value chains in many sectors of the economy,requiring virtually every company to rethink its strategy——not incrementally,but fundamentally．That is the issue

36、of Enterprise Informationization and Strategies．</p><p>　　2 The Enterprise informationization</p><p>　　Enterprise Informationization refers to such a systematic process．People scientifically use

37、 modem information technology，take full use of the information resources，and constantly improve the efficiency and quality of production，operation，management and decision—making in order to improve the enterprise’s econo

38、mic efficiency and competitive power．</p><p>　　To a modem manufacturing enterprise，Enterprise informationization is to attain the production process automation，network management，intelligent decision support

39、 and business electronic commerce，etc．Therefore，the enterprise informationizatiOn contains four aspects．</p><p>　　They can be named as the informationization of production administrative level，the informatio

40、nization of management executive level，the informationization of strategic decision-making level and the informationization of business collaboration level．</p><p>　　The informationization of business collab

41、oration level is based on enterprise—level collaboration with extemal contacts，including business transactions in upstream and downstream enterprises and the exchange of information between the government and enterprises

42、．Obviously，it belongs to the external enterprise informationization．On the other hand，the above three aspects of enterprise informationization are based on enterprise-internal-level；they are the formation of internal ent

43、erprise information</p><p>　　The first internal enterprise informationization is the informationization of production administrative level．It includes the processes of design，research and development in usin

44、g modem information technology in enterprises．They are known as Computer Aided Design |Computer Aided Manufacturing l Computer Aided Process Planning(CAD/CAM/CAPP)；as production information such as Numerical Control Mach

45、ine(NCM)， Flexible Manufacturing System(FMS)；and as monitoring operations infonnation such as Computer</p><p>　　The second one is the informationization of management executive level．It is always designed ac

46、cording to the enterprise’s management process and named Management Information System(MXS)．In past recent years，the informationization of management executive level has</p><p>　　been developed to some high

47、degree of common enterprise integration management software，such as Manufacturing Resource Planning(MRPII)，Enterprise Resource Planning(ERP)，Office Automation System(OAS)，and Workflow Management System(WFS)，etc．</p>

48、;<p>　　The third is the informationization of strategic decision—making level．It includes Decision—making Support System(DSS)，Competitive Information System (CIS)，Strategic Information Systems(SIS)，Manager or Supe

49、rvisor Information System(MIS)，and the Expert System(ES)，etc.</p><p>　　DSS/CIS/SIS/MIS are hot top!cs in the community．The informationization of business collaboration level includes Electronic Data Interfac

50、e(EDI)，Electronic Commerce(EC)and Supply Chain Management(SCM)，etc．</p><p>　　Late of 1990s，the rapid development and application of network made the structure above-mentioned of enterprise information techno

51、logy relatively ambiguous Cross-functional systems began coverage，and information management turned from closing into sharing．It is no doubted that the network has become a trend．The implementation of network management

52、becomes a huge productivity and improves efficiency in enterprise．Meanwhile，the wide and in—depth application of information technology leads business</p><p>　　toward multidimensional．</p><p>　　

53、3 The Relationship Between Enterprise Informationization and Enterprise Competitive strategies</p><p>　　3.1 Enterprise informationization strategies are important enterprise functional strategies</p>

54、<p>　　Since 1980，it is just because that information technology became part of the core technology in enterprises of developed countries；information resource management extensively involved in strategic management l

55、evel，strategic information has become the obiect of study by some academics．The late 1 980s，information strategies accessed to enterprise’s practice areas as functional strategies like financial strategies，human resource

56、s strategies and marketing strategies，and equally became important stra</p><p>　　The information strategies are not only the duty and goal which the enterprise information function must achieve，but also the

57、methods，objectives，strategies and the skies to achieve these tasks．The information</p><p>　　strategies include information technology strategies，information resources strategies，e-commerce strategies and inf

58、ormation organization strategies，etc．In order to meet enterprise’s needs and achieve the enterprise’s strategic business objectives，the goals and direction of</p><p>　　the enterprise information system devel

59、opment must be set by the senior leadership of enterprises，the expels of information technology,and the representatives of the information system users according to the demands</p><p>　　coming from the enter

60、prise’s overall information system strategies．That is the basis of building Enterprise Information System in a long period of time．</p><p>　　3.2 Enterprise informationization strategies exist throughout the

61、entire management process of the Enterprise Competitive Strategies</p><p>　　To face the global competition，lower consumer loyalty,and the pressures of business informationization，China’s enterprises have to

62、take the plan to use information technology to promote industrialization so as to avoid taking again the old road which the developed countries’ enterprises had done．It is said to walk on two legs to balance one’s walkin

63、g．However,the strategic application of information technology has a high degree of risk，its effects are highly uncertain．It needs to be managed to a </p><p>　　In the Information Economy Age，the enterprise in

64、formationization strategies provide a new competitive strategy option in the market with the potential to create competitive advantages．Approved a new competitive strategy into reality，the new strategy will play a major&

65、lt;/p><p>　　power to help the enterprises to obtain competitive advantages in the globalization and information age．The formulation and implementation of enterprise competitive strategies，closely integrated wit

66、h information technology strategies，can achieve competitive advantages and make brilliant achievements．</p><p>　　4 The Influences of Enterprise Inforrnationization on Enterprise Competitive Strategies</p&

67、gt;<p>　　Information resource is the core strengths of enterprise competitive advantages．Re—allocation，development and utilization of lnformation resource can increase corporate performance．The competitive advanta

68、ge is the external performance of an enterprise’s information superiority．On the other hand，information superiority is the internal existence in the form of competitive advantage of an enterprise．The process of Enterpris

69、e Informationization urges enterprises to take full advantage of the strateg</p><p>　　The strategic influences of Enterprise Informationization on the Enterprise Competitive Strategies lie in the following s

70、ix areas．</p><p>　　4.1 The enterprise informationized competitive strategies are promoted to be an innovation mode of strategic thinking in enterprises</p><p>　　The Enterprise Informationization

71、 is an important factor leading to the current changes in enterprises．Its strategic influences to enterprises CaB be expressed by the McKinsey 7S Frameworks(structure，strategy，system，skills，style，staff and common values)

72、．It is an important external trigger of strategic changes．Gradually, it is changed to be all internal factor of strategic changes in the management through business investment and management of information technology．<

73、;/p><p>　　In the internet economy time，enterprises need to seek new opportunities brought about by technological advances，and use information technology to achieve the innovation goals of their competitive stra

74、tegies</p><p>　　.For the application of Enterprise Informationization，enterprises should use the inductive method instead of the deductive method．Managers put the question which should be‘‘how can we use tec

75、hnology,which was not done in the past so that we can do?”instead of‘‘How can we use these new technologies to enhance the potential renovation or improvement of our existing work?”。As a result，it is only the innovative

76、thinking of competitive strategies that can bring the innovative results in the connotati</p><p>　　4.2 The enterprise informationized competitive strategies aim at establishing new enterprise competitive adv

77、antages and core competencies</p><p>　　A firm’s competitive advantages are what set an enterprise apart and give it a competitive edge．There are two recent schools of thought，or views，concerning how a firm c

78、an gain and maintain competitive advantages： One is the Industrial Organization View(IOV)．In this view，the focus of analysis is external．A major concern is how the firm compares to its industry competitors．Another is the

79、 Resource—based View(RBV)．Proponents of this view take the approach that a firm’s resources are more important t</p><p>　　Having the aid of the application of Enterprise Informationization，the enterprise inf

80、ormationized competitive strategies take attention to such two aspects：First，the performance of enterprises in market competition，which is competitive advantages，the other is a training of core competencies．The Enterpris

81、e Informationization’s aim should be clear in order to help enterprises achieve something in those areas．</p><p>　　4．3 The enterprise informationized competitive strategies make target with enterprise value

82、chain</p><p>　　Produce value is the basis for competitive advantages．The process of enterprise informationized competitive strategies is to help improving the competitiveness of enterprises through improving

83、 the quality and value of information services．The cross—functional business process of an enterprise is the cornerstone of corporate strategies．To be successful，the core business process must be transformed into such st

84、rategic capabilities that are difficult to imitate for other enterprises．That is to say,</p><p>　　4．4 The enterprise informationized competitive strategies are based on strategic information system(SIS)</

85、p><p>　　Strategic Information System，which comes from the enterprise’s strategic goals，is designed for the application of information technologies．That is to say， all these applications of information technolog

86、ies designed to serve a strategic purpose，to influence corporate strategies and business plans，to bring competitive advantages for enterprises are strategic information systems．After enterprises identify the new strategy

87、，the Enterprise Informationization can enable companies to build up a strategi</p><p>　　4．5 The enterprise informationized competitive strategies take strategy revolution as the essence</p><p>　

88、　Strategy revolution is a systemic process in which the corporate strategy changes in order to obtain sustainable competitive advantages．According to that he intemal or the external environment has occurred or will occur

89、,and the changes have been forecasted or wanted，the corporate strategy needs to be changed uphold the dynamic coordination principle among the three environment—strategy—organization．The value of the Enterprise Informati

90、onization requires releasing through a series of changes．Ther</p><p>　　4.6 The enterprise informationized competitive strategies have a long-term information technology integration process</p><p&g

91、t;　　It is no doubt that the enterprise informationized competitive strategies can be thought as a strategic course of study and feedback．It is impossible to achieve a “mutual consistency between strategy and Informationi

92、zation．”in a day．Enterprises should initiatively use informationization to innovate but sometimes it is always an emergency response of enterprises to facing their competitors．</p><p>　　The effects of enterp

93、rise informationized competitive strategies are a dynamic gaming process which maybe shown after several trials with the enterprise’s competitors．Enterprises must constantly look at the relationship between informationiz

94、ation and competitive strategies to seek innovation opportunities for competitive strategies．On the other hand，it is necessary for enterprises to plan its informationization strategies and to strive to achieve its strate

95、gic goals of the competition through th</p><p>　　In addition，the different information technology also includes the different ideas of management．The Enterprise Informationization includes the rich．To realiz

96、e and create competitive advantages needs an</p><p>　　arduous process of information integration．</p><p>　　5 Conclusion</p><p>　　it is a new business globalization．Change， environme

97、nt of information and newness，uncertainty?What do they mean to today’s and tomorrow’s managers?The key to success，if it can be narrowed down to one statement is： be prepared to make adjustments．In both manufacturing and

98、services，information lowers transaction costs，nearly to zero for some products．The Enterprise Informationization has been the resource of enterprise competitive advantages and core competencies．We need to change the natu

99、re of st</p><p>　　Refe rences</p><p>　　[1]Michael．E．Porter,Competitive strategy，Huaxia Press，1 997</p><p>　　[2]Michael．E．PoaeL Competitive advantage，Huaxia Press，1 997</p>&l

100、t;p>　　[3]Lorain Hit，Erik Brynjolfsson，Productivity，Profit and consumer welfare：Three Different Measures of Information Technology’S Value，Quarterly of Management Information System，June，1996，20(2)：121—142</p>&

101、lt;p>　　[4]John Thorp，Center for Strategic Leadership，The Information Paradox：Realizing the Business Benefits of Information Technology，North—Eastern Financial University Publishing House and McGraw—Hill Co．1 999</p