整合營銷傳播在吉利汽車中的應用【畢業(yè)論文+任務書+開題報告+文獻綜述+外文翻譯】

1、1畢業(yè)論文畢業(yè)論文（20112011屆）屆）整合營銷傳播在吉利汽車中的應用整合營銷傳播在吉利汽車中的應用所在學院商學院專業(yè)班級市場營銷學生姓名學號指導教師職稱完成日期年月日IIAbstractIntegratedMarketingCommunication(IMC)is80yearsinthe20thcenturybythemasterofmarketingatNthwesternUniversityDonSchultzproposed

2、developed.Itsproposalincludingsalesofhomeappliancesetc.hasbeenwidelyrecognized.IncreasinglymatureinChinacarsalesmarketasellerhasgraduallybecomeabuyersmarket.Asstressedinthetraditionalmeansofmarketingsimplyaunilateralappl

3、icationofthemarketingmixtobedifficulttomeetfacefiercecompetitionintheindustryenterprises.Integratedmarketingcommunicationcodinationofallaspectsofthepremiseofthestakeswhileconsumerientedinthemarketingprocesstoavarietyofco

4、mmunicationtoolsunifiedinfmationtoconsumerstomaintaininteractionwithconsumers.Chinasfuturedevelopmentpotentialofmostbrsbutalsomesuccessfuluseofintegratedmarketingcommunication(IMC)Guidingthebrmarketingpractice.GEELYAutom

5、obiletotheyoungfashionmarketobjectivesintegratingmultiplemarketingtoolsinthemarketingcommunicationprocesstostrengthencommunicationinteractionwithconsumerstodevelopbrloyaltyofconsumersontheauspiciousthepurposeofvaluetothe

6、brthroughintegratedmarketingparticipateinthecompetitionspreadenhancebrvalue.InthispaperintegratedmarketingtheycombinedwiththecompanysbrmarketingpracticeAutomobileAutomobileanalysisoftheapplicationofintegratedmarketingcom