2023年全國碩士研究生考試考研英語一試題真題(含答案詳解+作文范文)_第1頁
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1、STRATEGY AND THE INTERNET: TRENDS AND PREDICTIONS,Real Tech ConferencePeter Stanger,E-COMMERCE IS DEAD,“E-Commerce Is Dead, Long Live E-Commerce” The Industry Standard, April 2000,“Going, Going, Gone: Business-to-Co

2、nsumer Sector Goes Bust”Forbes.com, April 2000,“Can you build a brand online selling third-party goods? The answer is no, even though everyone used to think the answer was yes”Bryan Rutbert, Warburg Dillon Read,“The li

3、ving dead have gotten away with murder because the public markets have funded riskier ventures. Look at Amazon.com - if could be the biggest living dead the public markets have ever seen.”Warren Packard, Draper Fisher J

4、urvetson,TOM SIEBELCEO, Siebel Systems,“If you can’t generate profits, significant market share and customer satisfaction, you re out of business.”“On the B2B exchange side, I don’t think anyone will survive. They ar

5、e all gone.”,THE CAPITAL MARKETS HAD IT ALL WRONG,IS THE REVOLUTION OVER?July 28, 1794,THE BUMPY RIDE OF ECONOMIC REVOLUTIONS,1860 - 1890,1895 - 1925,FUNDAMENTAL FORCES ARE AT WORK,,LONG DISTANCE,,,,,,,,Wholesale (Netwo

6、rk)Design/buildOperations/maintenanceResale/interconnection,RetailSales/marketingAccount managementBilling,,,,,,RetailSales/marketingAccount managementBilling,NetworkDesign/buildOperations/maintenanceResale/i

7、nterconnection,Retail,RetailNetwork intelligenceValue added services,,,,Wholesale service creationNetwork intelligenceValue added services,Network management/dispatch,Wholesale,,,,,,,,,PHARMACEUTICALS,,,,,,,Research,

8、Development,Trials,Registration,Manufac-turing,Sales & marketing,,Increased development costsRole of blockbusters increasingQuality outsourcers availableEasier coordination,1980s,1990s,,,,Research,Development,Tr

9、ials,Registration,Manufac-turing,Sales & marketing,,Academic labs,,,,Biotech firms,,,,Contract research organizations,,Contractmfrs,,,,PBMs,JVs/licensing,ELECTRIC UTILITIES,,,COMPUTER INDUSTRY,AT&T, MCI and S

10、print,,… fragmented radically,,,,,,Microprocessors, integrated circuits, memory chips,Computers,Operating systems,Applications software,Marketing, sales, and distribution,Common standardsTime based competition,,,,,,199

11、5,,,,,,,,,,,,,Intel,Motorola,,AMD,Compaq,Dell,Apple,Packard Bell,IBM,DOS and Windows,UNIX,Mac OS,,OS/2,Microsoft Office,,WordPerfect,,Others,Retail,Superstores,On-line,,Mail order,,NeXt,IBM , Digital,1997,,,,,,,Primaryf

12、uel,Powergeneration,Trading,Distribution,Backward integration to reduce riskForward integration to open supply channels,Scale through focusing on huge power plants,Synergy through bundling capabilities of general trad

13、ing and energy business,New services for the customer,,,,,,,,,,,,Ruhrkohle,Mobil,BP,Shell,National Power (UK),Electrobel (Belgium),RWE (Germany),Norsk Kraftmegling (Norway),Enron,United Utilities (UK),South-ernWater

14、,Eastern Elect-ricity (UK),Stadt-werkeMunch-en (Ger-many),1990,1995,1985,1990,,Statkraft (Norway),,Oslo Energi (Norway),,EVO (Germany),,IVO (Finland),MANY INDUSTRIES EXPERIENCING A REDEFINITION OF COMPETITIVE BOUND

15、ARIES,MASSIVE REDISTRIBUTION OF THE MARGIN POOL IS OCCURINGDigital Photography Example,,Camera,Film,Equipment,Paper, chemicals,Photo-finisher,Reprint/ enlarge,Store/ display,Share with others,Processing,Analog value cha

16、in – Kodak and Fuji dominate,,Major players (2000 U.S. market share),CanonNikonOlympusMinoltaKodakFuji,Kodak (66%)Fuji,Kodak (Qualex) (~40%)FujiPhotohuts,Album manufacturersFrame manufacturers,Mail services,,dis

17、posables,EXPLOSIVE GROWTH IN ONLINE RETAILING CONTINUES,65.1,17.8,Source:The State of Online Retailing 2.0, 3.0 and 4.0, Shop.org surveys conducted by The Boston Consulting Group; SEC filings; Media Metrix and Harri

18、s Interactive data; industry association reports; analyst reportsNote:Excludes financial brokerage,11.5,15.2,North American Business-to-Consumer Revenues ($B),20.6,+132%,+66%,+46%,26.7,44.5,,,,,,,Online channel >

19、10% share in several categories,CATALOGUERS ARE WINNING,EBIT Margin in % of Revenues,,,1999,,2000,Source:The State of Online Retailing 2.0, 3.0, 4.0; Shop.org Surveys conducted by The Boston Consulting Group,ADVANTAGE I

20、NCUMBENTS,Online Retailing,Dot.comsMarketplacesCLECs,CataloguersGE, Big 3ILECs/IXCs,B2B,Telecom,,,,RENAISSANCE OF THE FUNDAMENTALS,,,THE VAST MAJORITY OF CHANGE AND TRANSFORMATION LIES AHEAD,Illus

21、trative view of transforming forces, Circa 2010,Technology),Globalization,Deregulation,Electroniccommerce,,,Source: BCG analysis,Deregulationandglobalizationindex(1999=100),Technology andelectroniccommerce index

22、(1999=100),,A PERSPECTIVE ON OPPORTUNITIES IN REAL ESTATE: LEVERAGE YOUR ASSETS!,Asset turns(sales/ assets),Cash flow margin in % of sales(%),Retail,Construction Machinery,Automobile,Chemicals,Utilities,Real Estate,Ai

23、rline,Auto parts,Aerospace,Telecom,Source:BCG Analysis,,,,A PERSPECTIVE ON OPPORTUNITIES IN REAL ESTATE: LEVERAGE YOUR ASSETS!,AccessFibreWirelessSatelliteAsset productivity focus,e-Procuremente-SalesM

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