專(zhuān)業(yè)課項(xiàng)目作業(yè)（本質(zhì)特點(diǎn)和電子商務(wù)運(yùn)營(yíng)模式+1-2個(gè)典型案

1、Creating a Winning E-Business Second Edition, Chapter 3,1,,專(zhuān)業(yè)課項(xiàng)目作業(yè)（本質(zhì)特點(diǎn)和電子商務(wù)運(yùn)營(yíng)模式+1-2個(gè)典型案例介紹）——時(shí)間確定1.網(wǎng)上百貨零售的本質(zhì)特點(diǎn)和電子商務(wù)運(yùn)營(yíng)模式研究 + The Future of Shopping，Harvard Business Review 2011 Dec. (若能說(shuō)清楚一個(gè)品類(lèi)（比如：服裝）的供應(yīng)鏈問(wèn)題則更佳)；2.社會(huì)化電

2、子商務(wù)本質(zhì)特點(diǎn)和運(yùn)營(yíng)模式研究 + Harvard 2012 Case"Grameen Danone Foods Ltd., a Social Business" + "iStockphoto.com-Turning Community into Commerce"3.O2O電子商務(wù)的本質(zhì)特點(diǎn)和運(yùn)營(yíng)模式研究+ (Christoph Zott, Raphael Amit, and Lorenzo

3、 Massa，The Business Model: Recent Developments and Future Research，Journal of Management, July 2011; vol. 37, 4: pp. 1019-1042)4.business model最新書(shū)籍解讀（共三章） Mark W. Johnson, Seizing the White Space: Business Model Innov

4、ation for Growth and Renewal, Harvard Business Press; 1 edition (February 22, 2010) Chapter 2: The Four-Box Business Model Framework-Radical Change as a Manageable ProcessChapter 3: Designing a New Business Model-Findi

5、ng an Ordered Structure to Unlock CreativityChapter 4: Implementing the Model-Taking a New Business Model into Action,Creating a Winning E-BusinessSecond Edition,Creating an E-Business PlanChapter 3,Creating a Winning

6、 E-Business Second Edition, Chapter 3,3,Learning Objectives,Organize a business planPrepare an executive summaryWrite a mission statementPrepare a marketplace analysisCreate operational, financial, and management pla

7、ns,Creating a Winning E-Business Second Edition, Chapter 3,4,Learning Objectives(continued),Understand legal forms of businessesDescribe e-business partnerships,Creating a Winning E-Business Second Edition, Chapter 3,5

8、,,,Creating a Winning E-Business Second Edition, Chapter 3,6,From Bridesmaid to E-Business,Read the opening caseWe should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective busine

9、ss plan.,Creating a Winning E-Business Second Edition, Chapter 3,7,E-Business Plan Organization,A e-business plan is used to seek funding for an new or existing e-business.It serves as a “Blueprint” for operations after

10、 the business is founded.Developing a plan takes time effort and thought.Many sources of help for the e-entrepreneur.,Creating a Winning E-Business Second Edition, Chapter 3,8,Business Plan Organization(continued),Bus

11、iness plan componentsCover sheet and title pageTable of contentsExecutive summaryBusiness descriptionVision/mission statement,Creating a Winning E-Business Second Edition, Chapter 3,9,Business Plan Organization(con

12、tinued),Business plan components (continued)Information on products/servicesIndustry, customer, competitor analysesOperational, financial, and managerial plansIdentification of critical risksExit strategy,Creating a

13、 Winning E-Business Second Edition, Chapter 3,10,Business Plan Organization(continued),Cover sheetTitle of document and preparer’s namePlan copy number“Confidential” notationTitle pageCover sheet information andCo

14、ntact numbersKey team members’ namesName of person receiving the plan,Creating a Winning E-Business Second Edition, Chapter 3,11,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chap

15、ter 3,12,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,13,Business Plan Organization(continued),Table of contentsLists all the major sections and subsections of the plan

16、Prepared after rest of plan is completeCarefully checked for omissions and page number errors,Creating a Winning E-Business Second Edition, Chapter 3,14,Business Plan Organization(continued),Creating a Winning E-Busin

17、ess Second Edition, Chapter 3,15,,Read the “An Evolving E-business Plan” case. Discuss the following questions: What was the original e-business idea that became the Round Table Group? Why did the Round Table Group mo

18、dify their original business plan? What business model or models does the Round Table Group follow?,Creating a Winning E-Business Second Edition, Chapter 3,16,Business Plan Organization(continued),Executive summaryA c

19、ondensed version of the complete planUsed by interested parties to quickly assess the business idea and weed out plansKeep it short (one to three pages)Use clear and concise language and action wordsCreate last after

20、 plan details are developed,Creating a Winning E-Business Second Edition, Chapter 3,17,Executive Summary,An overall view of the entire planShould highlight key points including the idea, the competitive situation, the f

21、inancials and the “players”.May be used to screen plans by bankers and investors.Should allow investors to quickly understand and get excited about the unique e-business opportunities being offeredUse clear, concise,

22、and convincing languageTwo pages long for five minutes of reading,Creating a Winning E-Business Second Edition, Chapter 3,18,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3

23、,19,Business Plan Organization(continued),Vision statementA formal statement of a business’s hopes and desiresWritten to guide and inspire employeesMission statementA formal statement that explains a business’s reas

24、on for existing,Creating a Winning E-Business Second Edition, Chapter 3,20,Vision and Mission Statements,An overall statement of the business's goals and philosophy.Define your purposeKnow your intended audience,Cr

25、eating a Winning E-Business Second Edition, Chapter 3,21,how to draft an effective mission statement,Select the targeted audience or audiences.Think carefully about the few meaningful words that clearly express your mes

26、sage.Brainstorm with family members, friends, mentors, and others.visit the Dilbert.com Web site,Creating a Winning E-Business Second Edition, Chapter 3,22,eBay.com,We help people trade practically anything on earth.

27、eBay was founded with the belief that people are basically good. We believe that each of our customers whether a buyer or a seller, is an individual who deserves to be treated with respect.We will continue to enhance

28、the online trading experiences of all -- collectors, hobbyists, dealers, small business, unique item seekers, bargain hunters, opportunistic sellers, and browsers. The growth of the eBay community comes from meeting and

29、exceeding the expectations these special people.,Creating a Winning E-Business Second Edition, Chapter 3,23,A Vision Statement of Cisco,Cisco’s vision is that the Internet will transform the way people work, live, play,

30、and learn. Today changes is happening faster than ever before, and Cisco helps companies turn that change into a competitive advantage, by helping them become agile. How? With expertise, a strong network of partners, and

31、 superior technology including intelligent network services and scalable architectures. Cisco is the world wide leader in networking for the Internet.,Creating a Winning E-Business Second Edition, Chapter 3,24,Business D

32、escription,Provides the reader with an outline of the e-business’ background and business conceptLegal form of the businessWhen and where it was formedIts history and its current statusIts future goals,Creating a Win

33、ning E-Business Second Edition, Chapter 3,25,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,26,Foodlocker.com,Foodlocker.com is intended to be the Internet source for food

34、people want most – the “ food you never forget” but which they cannot find in their local market The ultimate goal of the company is to be a superlative specialty/regional food retailer on the Internet,Creating a Winnin

35、g E-Business Second Edition, Chapter 3,27,Business Plan Organization(continued),Products or services sectionDescription of products or services offeredAnticipated sales for each product or serviceDescribes benefits o

36、f product or service to customers,Creating a Winning E-Business Second Edition, Chapter 3,28,Products and Services,A description of each product or service you plan on offering.Highlight each product’s customer benefits

37、 and address special needsLevel of detail is important. Enough for the reader to understand and not to be confused. Put supporting details in appendix,Creating a Winning E-Business Second Edition, Chapter 3,29,Business

38、Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,30,Foodlocker.com,The company provides foods in three categoriesLegendary favorites: nationally or internationally well knownRegiona

39、l favorites: exceedingly popular in their localsNew classics: deserve to be widely recognized in the future,Creating a Winning E-Business Second Edition, Chapter 3,31,Business Plan Organization(continued),Marketplace a

40、nalysisInformation about the specific industry of which business is a partDescription of targeted customersDescription of major competitorsOverview of marketing and sales strategies,Creating a Winning E-Business Seco

41、nd Edition, Chapter 3,32,Industry Analysis,An industry consists businesses that make or sell similar, complementary, or supplementary products or servicesAn analysis of the business environment: size, characteristics, t

42、rends, issues, competitors, government regulations,…Must based on verifiable data and market research.,Creating a Winning E-Business Second Edition, Chapter 3,33,Marketing Plan,Helps establish, direct, and coordinate ma

43、rketing efforts for an e-businessTarget market descriptionDemographic, geographic, psychographic, and consumer characteristics of the marketSize of the marketCompetitive analysisMarketing objectives, tactics, and st

44、rategiesMarketing budget, action plan, and timeframe,Creating a Winning E-Business Second Edition, Chapter 3,34,Marketing Plan,Marketing Objectives should be clearly stated, measurable, and lead to sales.Marketing Stra

45、tegies describe the features of the products, and services offered, and pricing strategies.Marketing Budget is an estimate of the costs for all the activities described in the marketing strategies portion of the plan,Cr

46、eating a Winning E-Business Second Edition, Chapter 3,35,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,36,http://www.bizminer.com/about.asp#,Creating a Winning E-Business

47、Second Edition, Chapter 3,37,Business Plan Organization(continued),Operational planDescribes a business’s physical location and equipmentNotes the manufacturing or service actions needed to get products/services to ma

48、rketSummarizes Web site operationsAn e-business plan must incorporate these elements as necessary, but should also focus on Web site operations.,Creating a Winning E-Business Second Edition, Chapter 3,38,,For example,

49、an e-business plan should includea technology sectiontechnology standards, hardware SoftwareISP or Web hosting issuesother technology factors,Creating a Winning E-Business Second Edition, Chapter 3,39,Business Plan

50、 Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,40,Business Plan Organization(continued),Financial planExplains how your e-business idea, goals, and strategies translate into profitsP

51、rovides standard financial statements for income, expense, and cash flow dataPro forma balance sheetProjected income statementPlanned cash flow statementMay include “deal plan,” break-even analysis, ratio analysis,Cr

52、eating a Winning E-Business Second Edition, Chapter 3,41,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,42,Business Plan Organization(continued),Creating a Winning E-Busin

53、ess Second Edition, Chapter 3,43,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,44,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chap

54、ter 3,45,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,46,Management Plan,A strong management team is critical as many investors base their decision on this factor.The pl

55、an should list and describe the experience base and background of the key individuals who will be involved in the day-to-day operation of the firmThe plan should detail those areas that will be outsourced.,Creating a Wi

56、nning E-Business Second Edition, Chapter 3,47,Business Plan Organization(continued),Management planOrganizational structure of businessInformation onKey members of management teamOutside advisorsMentorsConsultants

57、,Creating a Winning E-Business Second Edition, Chapter 3,48,Business Plan Organization(continued),Creating a Winning E-Business Second Edition, Chapter 3,49,Business Plan Organization(continued),Creating a Winning E-Bu

58、siness Second Edition, Chapter 3,50,Issues analysis and Critical Risks,Identifies threats or opportunities faced from outside influences.These include economic outlook, innovations, environmental and governmental factor

59、s.,Creating a Winning E-Business Second Edition, Chapter 3,51,Identification of critical risks,An issues analysis or risk assessment (or sometimes SWOT analysis) -contingency plans Economic changesImpending product inn

60、ovations and/or technological advancementsEnvironmental changes and government regulationsBarriers to market entryLegal factors and staffing concernsLevel of managerial expertise among the business’s principals,Creat

61、ing a Winning E-Business Second Edition, Chapter 3,52,Exit Strategies,How will investors get their money back? Describe long term plans….Public Offering (IPO)Acquisition/mergerSale to others….Discussion of these is

62、sues adds credibility.,Creating a Winning E-Business Second Edition, Chapter 3,53,Legal Forms of Organization,There are three basic forms of legal organization for a firmSole ProprietorshipPartnershipCorporationCompl

63、ex legal and tax issues are involved; form chosen is highly contingent on individual circumstances. Seek counsel from attorney and accountant.,Creating a Winning E-Business Second Edition, Chapter 3,54,Legal Forms of Or

64、ganization,Sole proprietorshipBusiness started by an individualOwner and business are one in the same for tax and legal liability issues,Creating a Winning E-Business Second Edition, Chapter 3,55,Legal Forms of Organiz

65、ation (continued),PartnershipLegal business entity with two or more co-ownersFollows a partnership agreementGeneral partnership: Tax and legal liabilities flow through to individual partnersLimited partnershipGenera

66、l partner manages and assumes unlimited liabilityLimited partners have liability for amount of their capital contribution and their accepted debt,Creating a Winning E-Business Second Edition, Chapter 3,56,Legal Forms of

67、 Organization (continued),CorporationSeparate legal and taxable entity from its owners“C” corporation owners are it shareholdersLiability is limited to investment in businessProfits are taxed twice: once for the corp

68、oration and again when distributed to owners as stock dividends,Creating a Winning E-Business Second Edition, Chapter 3,57,Legal Forms of Organization (continued),Corporation (continued)“S” corporation gives owners part