校園便利店市場營銷對策

1、I校園便利店市場營銷對策校園便利店市場營銷對策專業(yè)：市場營銷II目錄摘要........................................................................................................................I引言.............................................................

2、..............................................................1第1章校園便利店總體環(huán)境.....................................................................................21.1校園便利店的環(huán)境................................................

3、.........................................21.1.1便利店總體環(huán)境分析..........................................................................21.1.2便利店的發(fā)展前景分析......................................................................2第2章

4、校園便利店市場營銷現(xiàn)狀.............................................................................42.1校園營銷現(xiàn)狀概述.........................................................................................42.2校園便利店目標市場分析................

5、.............................................................42.2.1校園市場分析......................................................................................42.2.2大學生消費心理分析..............................................

6、............................52.2.3大學生消費目標定位..........................................................................52.4校園便利店宣傳分析.....................................................................................62.5S

7、WOT分析.....................................................................................................72.5.1校園便利店優(yōu)勢（Strengths）...........................................................72.5.2校園便利店劣勢（Weaknesses）......

8、.................................................72.5.3校園便利店機會（Opptunities）....................................................72.5.4校園便利店威脅（Threats）..............................................................8第3章校園便利店

9、營銷存在的問題.........................................................................93.1渠道問題.........................................................................................................93.2購物環(huán)境問題.................

10、................................................................................93.3銷售問題.........................................................................................................93.4促銷問題...................

11、......................................................................................9第4章校園便利店營銷的對策.............................................................................104.1SWOT模型對策..............................

12、.............................................................104.1.1客戶為導向戰(zhàn)略................................................................................114.1.2校園便利店策劃...................................................

13、.............................114.2營銷管理合理化...........................................................................................124.2.1便利店進貨渠道..........................................................................