參與型體育消費者滿意度與忠誠度的分析與應(yīng)用——以貴陽市商業(yè)健身俱樂部為例

1、 I 學(xué)校代碼： 10663 學(xué) 號：4201210000558 貴州師范大學(xué) 碩士學(xué)位論文 參與型體育消費者滿意度與忠誠度的分析與應(yīng)用 ——以貴陽市商業(yè)健身俱樂部為例 Analysis and Application on Participant Sport Consumer Loyalty and Satisfaction ——Take Guiyang Fitness Club for example 專

2、 業(yè) 名 稱： 體育教育訓(xùn)練學(xué) 專 業(yè) 代 碼： 040303 研 究 方 向： 體育經(jīng)濟 申 請 人 姓 名： 張 芹 導(dǎo)師姓名(職稱)： 代 剛（教授） 2015 年 6 月 1 日 III Abstract With the improvement of people's health awareness, the entertainment of physical fitness

3、 developed, which led to people's participation in sports consumption, participatory sports consumption has become an important part of the modern consumption. In order to understand the factors involved in satisfact

4、ion and loyalty of consumers of participatory sports , I choose the Commercial Fitness Club in Guiyang as an example to study. Firstly, to determine the object of study by visiting survey; Secondly, acc

5、ording to the research achievements of predecessors' preliminary assessment in latitude to determined the satisfaction and loyalty ; Then through the pre-questionnaire to test the reliability and validity to fi

6、nalize the satisfaction and loyalty of the evaluation questionnaire. Mainly use the literature material method, visiting investigation and questionnaire survey for data collection, data were analyzed with SPSS. First ,

7、to analyze all dimensions and the overall satisfaction of questionnaire of the satisfaction and describing statistical analysis, then analyze the loyalty questionnaire, mainly adopt the single factor analysis of varianc