本科畢業(yè)論文咨詢服務(wù)業(yè)的營(yíng)銷問題及其策略的研究以政和科技股份有限公司為例

1、 山東財(cái)經(jīng)大學(xué) 本科畢業(yè)論文(設(shè)計(jì)) 本科畢業(yè)論文(設(shè)計(jì)) 題目： 題目：咨詢服務(wù)業(yè)的營(yíng)銷問題及其策略的研究 ——以政和科技股份有限公司為例 學(xué) 院 學(xué) 院 工商管理學(xué)院 專 業(yè) 專 業(yè) 市場(chǎng)營(yíng)銷專業(yè) 班 級(jí) 班 級(jí) 2012 級(jí) 4 班 學(xué) 號(hào) 學(xué) 號(hào) 201207544411 姓

2、名 姓 名 井璐惟 指導(dǎo)教師 指導(dǎo)教師 于仁竹 山東財(cái)經(jīng)大學(xué)教務(wù)處制 二Ｏ一六年六月 山東財(cái)經(jīng)大學(xué)學(xué)士學(xué)位論文 咨詢服務(wù)業(yè)營(yíng)銷策略的優(yōu)化研究—以政和科技股份有限公司為例 摘 要 隨著信息技術(shù)飛速發(fā)展，咨詢服務(wù)業(yè)已成為推動(dòng)一國(guó)經(jīng)濟(jì)增長(zhǎng)的重要產(chǎn)業(yè)，其發(fā)展水平已成為衡量一個(gè)國(guó)家發(fā)展水平的重要指標(biāo)之一。我國(guó)咨詢服務(wù)業(yè)經(jīng)過幾十年的發(fā)育、成長(zhǎng)，現(xiàn)已進(jìn)入加速發(fā)展期，其社會(huì)效益

3、、經(jīng)濟(jì)效益日趨明顯。21世紀(jì)以來，中國(guó)大力改革企業(yè)，促進(jìn)企業(yè)結(jié)構(gòu)調(diào)整，這對(duì)發(fā)展咨詢服務(wù)業(yè)提出了更加迫切的要求。 本文旨在通過對(duì)咨詢服務(wù)業(yè)的現(xiàn)狀研究，分析當(dāng)前我國(guó)咨詢服務(wù)業(yè)發(fā)展水平和存在的問題，根據(jù)新環(huán)境的發(fā)展變化對(duì)我國(guó)咨詢服務(wù)業(yè)提供基于服務(wù)營(yíng)銷知識(shí)的策略建議，并以政和科技股份有限公司為例，分析其營(yíng)銷策略的成功之處。 關(guān)鍵詞：咨詢；咨詢服務(wù)業(yè)；服務(wù)營(yíng)銷 Optimization Study Of Marketing Strategy Co

4、nsulting Services - In Zhenghe Technology Co., LTD., For Example ABSTRACT With the rapid development of information technology, consulting services has become an important industry to promote the growth of a country'

5、s economy. Its development level has become a measure of one of the important indicators of development level of a country. After decades of development and growth, consulting services in China has entered the accelerati

6、on development period, its social benefit and economic benefit is increasingly obvious. Since the 21st century, China has made great efforts to reform the enterprises and promote the restructuring of enterprises. This ha

7、s put forward a more urgent requirement for the development of consulting services. This paper aims to study the status quo of consulting services and analyzes the problems existing in the current development level and c

8、onsulting services. Making strategy advice based on the knowledge of the service for consulting services industry in China according to the development of new environmental change. Taking Zhenghe Technology Co., LTD. com