中國當(dāng)代報紙名專欄研究.pdf

1、V：1332學(xué)校代碼：10246學(xué)號：022013013後旦大學(xué)碩士學(xué)位論文中國當(dāng)代報紙名專欄研究院系：新聞學(xué)院專業(yè)：新聞學(xué)姓名：張慧麗指導(dǎo)老師：張子讓教授完成日期：2005年4月26日朱經(jīng)作者、導(dǎo)師舄懣勿全文公布ABSTRACTSince1990s，thenewspaperindustryinourcountryhasaseriesofdevelopmentandreformationfromnewspaperitselftothea

2、dvertisement，publishandoperationmechanism，eteThedevelopmentofnewspaperiSmostnotableinthiSprocessThenewspaperiSprimarilyemergedbythelayoutofprintedsheet，andthelayoutofprintedsheetisusuallycomposedbyeachcolumnTherefore，the

3、researchofcolumnbecomethemostactualandimportant1inkofnewspaperresearchTheChinesefamousnewscolumnhasobviouslycreatednewsituationstopromotethecolumnresearch，andinfavourofnewspapertobuiIditsfamousbrandThiStexttakethenewspap

4、ercolumnsthatwinthefirst，thesecond，andthethirdChinesefamousnewscolumnasresearchobjects，notonlYanalyzeeverycolumn，butalsesearchitsdevelopmentprocess，trytofindoutsomethingregularThroughtheanalysiSofthebasicSituationoftheCh

5、inesefamousnewspapercolumntoconcludethefeaturesincolumnorientation，designationandinnovationBycomparingnewspapercolumnwithbroadcastandtelevisioncolumn，bringoutsomemeasuresaboutsustainabledevelopmentThatiS：hascrisisfeeling

6、，andsetupthenewadvantage：enhancethebrandconsciousnessandtheexquisitearticleconsciousness：putefforttothemovementmechanism：takecareoftheexpansionofcolumnitself，thenextendtheinfluenceofitsbrand，etcKeywords：newspaper：Chinese