環(huán)法賽和環(huán)湖賽的戰(zhàn)略管理分析及比較研究.pdf

1、北京體育大學(xué)碩士學(xué)位論文環(huán)法賽和環(huán)湖賽的戰(zhàn)略管理分析及比較研究姓名：鄢昱申請學(xué)位級別：碩士專業(yè)：體育人文社會學(xué)指導(dǎo)教師：肖淑紅200201012004年北京體育大學(xué)碩士學(xué)位論文2AbstractCyclingTourinChina–AStrategicCulturalPerspectiveAuth:YanYuTut:XiaoShuHongTheTourdeFranceisFrance’smostprestigiousfamousspti

2、ngeventbutwhatdoesitmeantotheFrenchWhatisitscontributiontotheculturehistyofspttothesptofcyclingitselfThisvolumemarksthecentenaryoftheTourbyexaminingtheevent’shistyitsrelationshipwithcommencethemediabyexplingtheculturalva

3、luesitrepresents.Thisessayprovideafinatinginsightintoamodernsptingphenomenonbyadetailedillustration.TheTourofQinghaiLakeasthehighestlevelcyclingeventinthesocalled‘bicycleempire’ChinatakeTourdeFranceasamodelaimedtobecomet

4、heinternatioalTourinthewld.Howevergiventhedistancethedifferentpoliticaleconomicculturebackgroundthefastchangingenvironmentfacedtothe100yearselderweneedtolearnddevelopasustainablestrategyhowtoimplementiteffectivelywhichre

5、quiresindepthunderstingofsptmanagementmarketingtheparticularenvironmentinChina.Conclusionisfollow:TourdeFranceisamodernspt.Itis–avariciouscommercialismcreativetechnologycompetitiveobsessionmediaaddictiondopingenhancement

6、:‘a(chǎn)premoderncontextconveying“modern”valuesina“postmodern”context.Oneaspectofitsmodernitydrivenbyasharpeyetoprofithasbeenitscontinuousinventionreinvention.CircumstancesconditionsarealwayschangingtheTouralwaysmodifiesevery

7、thingtoharmonizewiththenewsituation.TourofQinghaiLakeisaneventthatisheldinChinatakesplaceinaparticularlypicturesqueregiononthebdersofTibetbetweenthelakethemountainsatanaltitudewhichisunusualfacyclingevent(between20004000

8、meters)itisaneweventnotyetrunningsmoothlyintermsofganization.ToholdingasustainablesucceedTouritisnecessaryfirstofalltodefinethequalitiesshtcomingsofthefirstQinghaiTourtopromoteitsstrengthsminimizeitsshtcomings.It’sobviou