論意見(jiàn)領(lǐng)袖在網(wǎng)絡(luò)輿論形成中的作用.pdf

1、河北大學(xué)碩士學(xué)位論文論意見(jiàn)領(lǐng)袖在網(wǎng)絡(luò)輿論形成中的作用姓名：柳永霞申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：新聞學(xué)指導(dǎo)教師：韓立新20090501AbstractAbstractNetworkpublicopinionisaveryimportantpartoftheoverallpublicopinionItisnotonlyaprofoundimpactonthedevelopmentofpublicopinionbutalsoincreasingly

2、becomingallimportantforceforsocialchangeInrecentyears，networkpublicopinionbecomesthemainstreamopinionofsocietybecauseofitsoutstandingperformanceinmanypubliceventsTheopennessofIntemetprovideseveryonechancetospeakButitdoes

3、notmeanthateveryone’SopinionCanbewidelyacceptedandhaveallimpactThereisalwayssomebodywhoseopinionisnoticed，acknowledged，backedandfollowedbythemassofthenefizensbyhisspreading，explanationinterventionandcoordinationandheCana

4、lsoplayakeyroleontheformationanddevelopmentofnetworkpublicopinionThatiswhowecalledopinionleaderThispaperfirstlydealswiththeproblemthatwhoCanplaytheroleofopinionleadersbythemeansofanalyzingthecharacteristicsofopinionleade

5、rsAndthenwhatl(i11dofrolesopinionleaderscantakepartinTherearetwomaintypesoftheformationofpublicopinion，oneis”waterfallpattern’，andtheotheris”transpirationpatternrioInthetraditionalmediatimes，”waterfallpattern”playsamajor

6、roleinformingpublicopinionand”Transpirationmodel”haslimitedimpactTransmissioncharacteristicsofthenetworkbreakthemonopoly，and”transpirationpattern’playsamoreprominentroleintheinteractThence，theformationofnetworkpublicopin

7、ionisthecombinedeffectofwaterfallpaaem”and”transpirationpatterntlTherearetwodifferenttypesofopinionleadersunderthesetwodifferenttypesofthepublicopinionformationSOtheformationofnetworkistheresultofcompetingofthosetwotypes

8、opinionleadersOpinionleadersplayaveryimportantroleintheformationofnetworkpublicopinionItrepresentsnotonlyontheformationofpublicopinionbutalsotheeffectofcompetingofthesetwotypesofopinionleadersOpinionleadersactivelypromot