中國傳媒產(chǎn)業(yè)集團化發(fā)展研究.pdf

1、哈爾濱理工大學碩士學位論文中國傳媒產(chǎn)業(yè)集團化發(fā)展研究姓名：張?zhí)熨x申請學位級別：碩士專業(yè)：馬克思主義理論與思想政治教育指導教師：趙達薇20040301哈爾濱理工人學法學碩十學位論文Thestu勿ofgrouporienteddevelopmentofmediaindustryinChinaAbstractThemediaindustryhasbecomethefourthmostimportantoneofChinaseconomyaft

2、erelectronicinformationmanufacturingandtourismindustries.Ithasexpandedcontinuallyby25%in3yearswhichhasaccountedfor0.79%oftheGDP4timeshigherthantheaverageincreaseofGDP.Thedevelopmentofthemediaindustryisplayingamoreandmore

3、importantroleinthedevelopmentoftheworldseconomy.Since1990sthemediaindustryintheworldhaschangedalotwhichoperatesaccordingtomarketrulesandthedevelopingtendencyofwhichisglobalization.AtthesametimeChinasmediaindustryisunderg

4、oingabigchange.BeforethemediaofChinawasregardedtobepropagandatoolofthegovernmentanditsdevelopmentvasrestrictedundersuchamanagingsystem.WiththedeepeningofthereformofChinaandafterChinasentranceoftheWorldTradeOrganizationth

5、eChinesemediaindustryhasbeenindustrializedandoperatesaccordingtomarketrules.Alotofmediagroupshavebeensetup.Resultedinthereformoftheeconomicsystemcollectivizationinthemediaindustrymeetsthedemandsofthedevelopmentofthesocie

6、ty.GlobalizationisnotonlyagoodopportunitybutalsoabigchallengetoChinaseconomy.Chinasmediaindustryisdevelopingfastinrecentyearshoweverishassomeobviousinferioritiescomparedwithstrongmediagroupsintheworld.Thisthesissummarize

7、sthestudiesofgrouporienteddevelopmentofmediaindustryinbothChineseandoverseasacademiccirclesobjectivelyrepresentsthedevelopmentindicatestheimportanceoftheindustryandpredictsthedevelopingtendency.Itattemptstoanalyzetheprob