廣告中的語用策略—含義.pdf

1、The main purpose of this thesis is to discuss conventional and conversational implicatures termed by H. P Grice in advertising and the mechanismswhich allow the audience to interact and to interpret. A whole chapter is d

2、evoted tothe reasons why advertisers and copywriters apply implicatures in their ads. Grice'stheory on implicature, the Cooperative Principle and the four maxims of Quality,Quantity, Relation and Manner will be the major

3、 theoretical support for this study.In this thesis, the author expands upon Girce's theory to include visualimplicatures. As time goes by, as high tech develops, advertising communication isbecoming more visual all the t

4、ime. It means that the words and the pictures must worktogether Implicatures of that unity is also part of the theme of this thesis.This paper will also discuss that implicature may cause either positive ornegative effec

5、t. It can equip ads with creativeness or make a trap for consumers. Thisthesisaims at drawing people's attention to the application of implicature inadvertising and furthermore preparing advertisers for producing more su