生產(chǎn)企業(yè)向銷售領域縱向擴張問題研究.pdf

1、河北經(jīng)貿(mào)大學碩士學位論文生產(chǎn)企業(yè)向銷售領域縱向擴張問題研究姓名：張弢申請學位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟學指導教師：紀良綱20060401生產(chǎn)企業(yè)向銷售領域縱向擴張問題研究3AbstractManufacturesalearetwodifferentsubindustriestherelationshipbetweenthemisthedivision.Manufacturingenterprisesarematerialspiritual

2、productsmanufacturingsectSalesenterprisesarebelongtocommercialsectwhosedutyistherealizationofvalue.Bothareinterrelatedinterdependentjointlyensurethesmoothprogressofsocialreproduction.Butinthecourseofeconomicdevelopmentth

3、everticalMerger&Acquisitionamongmanufacturingenterprisessalesenterprisesmayappearfrequentlywhichputthetwoactivitiesmanufacturesaleintoonesystemcontrolledbyoneenterpriseachieveacloserlinkbetweenthem.Thismayhaveoccurredflo

4、tsofvariousreasonsbutmainlyduetothelackofcodinationbetweenmanufacturesale.ThispointisalsoreflectedfromtheviewofthecourseofdevelopmentofrelationshipbetweenmanufacturingsalesenterprisesinChina.Theearlymarketingsectdevelopm

5、entislaggingbehindcannotmeetthedemofmanufacturingenterprisestosaletheirproductssomanymanufacturingenterpriseschoosetoestablishexptheirdistributionchannelsbythemselves.Withthecontinuousdevelopmentofthecommercialsectitsdis

6、tributioncapacityisconstantlyincreasingthepatternthattheprofessionalsalesenterprisesleadthecommoditysalehasbecomeincreasinglyapparent.Alsothecommercialindustryhasbecometheleadingindustryfnationaleconomicgrowthothersectse

7、speciallythemanufacturingenterprisesassuppliersofprofessionalmarketingfirmshavereliedontheminthisenvironmentmeme.Onthisbasisthesalesenterpriseshavegotacomparativeadvantagewhentheytransactwiththemanufacturingenterpriseint

8、hemarket.Thiscausedanewuncodinatedrelationshipbetweenthemanufacturesale—theunhealthychannelsrelationship.Drivenbytheirowneconomicintereststhesalesenterprisesoftenexploitthemanufacturingenterprisesinvariousfmssuchasoccupy