中國馳名商標的命名研究.pdf

1、上海師范大學(xué)碩士學(xué)位論文中國馳名商標的命名研究姓名：吳冰冰申請學(xué)位級別：碩士專業(yè)：文藝學(xué)指導(dǎo)教師：金定海20070401AbstractThroughtheresearchof967Chinesefamoustrademarknames(uptoFebruary，2007)whichrecognizedbyChinaNationalIndustrialConferenceBoard，trytodescribetheoriesanduns

2、cramblesymbolsamongtrademarknameandgraph，letter，color，symbology，region，history，culture，inordertoshnglarizestheChinesefamoustrademarknamingpresentsituationfromtheaspectsofmarketandculturalBasedonthis，investigatethedevelop

3、mentandextendsoftheChinesebrandnamingAnalyzesthebrandnamingpotentialrules，trytodiscoverthedominantvalueandtheindividualitydevelopmentdirectionofChinesebrandnamingproblemTheresearchofthetrademarkandthebrandnamingisahotiss

4、ueinthefieldofthebrandstudyAtpresentthestudyofChinesefamous●●trademarksmainlydevotestothelegaldomain，butregardingitsbrandnaming，nearlyisattheblankconditionThebreakthroughpointofthearticleis“oldquestion，newfield”。Ontheone

5、hand，attemptstofindthebasisfromtheexistingbrandnamingtheory，butontheotherhand，summrizesthenewtheoryorthemethodbythesamplecharacteristicThearticlewasdividedintofourpartsThefirstpartistotalchecking，abstractingthepresentsit

6、uation；thesecondpartisphenomenonanalysis，refertovisualmark，culturalpsychology，comerciallocalizationaswellastheexternalidea；thethirdpartisessenceanalysis，trytofindtheproblemsoftheChinesebrandnamingHopesthatitwillprovideso