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1、作為金融服務(wù)業(yè)之中的一個(gè)子行業(yè),目前證券業(yè)既要面對(duì)來(lái)自行業(yè)內(nèi)部的激烈競(jìng)爭(zhēng),也要面對(duì)來(lái)自銀行、保險(xiǎn)等其他子行業(yè)的競(jìng)爭(zhēng),可以說(shuō)目前存在的機(jī)遇和挑戰(zhàn)是前所未有的。作為各家券商核心收入與利潤(rùn)來(lái)源的經(jīng)紀(jì)業(yè)務(wù)如何才能在競(jìng)爭(zhēng)日益激烈的環(huán)境中勝出?通過(guò)轉(zhuǎn)變其傳統(tǒng)的業(yè)務(wù)發(fā)展模式,提高以客戶為中心的服務(wù)管理能力,增加客戶服務(wù)的附加價(jià)值,來(lái)逐步鞏固與客戶長(zhǎng)期互利的業(yè)務(wù)關(guān)系已成為在當(dāng)前環(huán)境下獲取競(jìng)爭(zhēng)優(yōu)勢(shì)、建立競(jìng)爭(zhēng)壁壘的重要手段。2010年證監(jiān)會(huì)發(fā)布了《證券投資
2、顧問(wèn)業(yè)務(wù)暫行規(guī)定》,使得證券公司原有投資咨詢服務(wù)得到了規(guī)范,為券商提供了通過(guò)投資顧問(wèn)服務(wù)向客戶收取服務(wù)費(fèi)用的條件,有利于引導(dǎo)券商通過(guò)提升其投資顧問(wèn)服務(wù)的競(jìng)爭(zhēng)力來(lái)推動(dòng)經(jīng)紀(jì)業(yè)務(wù)的轉(zhuǎn)型發(fā)展。
本文立足于XX證券營(yíng)業(yè)部投資顧問(wèn)客戶服務(wù)工作的實(shí)際情況,結(jié)合自身的實(shí)際工作經(jīng)驗(yàn),從實(shí)踐操作中探索適合該營(yíng)業(yè)部自身特點(diǎn)的投資顧問(wèn)客戶服務(wù)管理模式,提出切實(shí)可行的建議。本文采用理論與實(shí)踐相結(jié)合的方法,對(duì)XX證券營(yíng)業(yè)部投資顧問(wèn)客戶服務(wù)管理問(wèn)題進(jìn)行研究
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