business research methods fourth （商業(yè)研究方法第四）

1、BUSINESS RESEARCH METHODS FOURTH EDITION ALAN BRYMAN & EMMA BELL Detailed Contents r Research strategy: quantitative and qualitative 37 Influences and politics on the conduct of business research 39 Values 40 Pra

2、ctica! considerations 42 Key poirtts 45 Questions for review 45 Chapter 3 Research designs 47 Introduction 48 Quality criteria in business research 49 Reliability 49 Replication 50 Validity 50 Research designs

3、53 Experimental design 53 Cross-sectional design 61 Longitudinal design(s) 66 Gase study design 67 Comparative design 72 Level of analysis 75 Bringing research strategy and research design together 76 Key points

4、78 Questions for review 78 Chapter 4 Flanning a research project and formulating research questions 80 Introduction 81 Gelting to know what is expected of you by your Institution 81 Thinking about your research are

5、a 82 Using your Supervisor 83 Managing time and resources 85 Formulating suitable research questions 87 Criteria for evaluating research questions 93 Writing your research proposal 94 Preparing for your research 9

6、4 Döing your research and analysing your results 95 Checklist 97 Key points 98 Questions for review 98 Chapter 5 Gelting started: reviewing the literature 99 Introduction 100 Reviewing the existing literature

7、 and engaging with what others have written 100 Gelting the most from your reading 103 Systematic review 104 Narrative review 110 Searching the existing literature and looking for business Information 111 Electro