實(shí)習(xí)酒店項目可行性研究——以酒店管理學(xué)院實(shí)習(xí)酒店實(shí)證.pdf

1、實(shí)習(xí)酒店項目可行性研究 實(shí)習(xí)酒店項目可行性研究 實(shí)習(xí)酒店項目可行性研究 ——以酒店管理學(xué)院實(shí)習(xí)酒店實(shí)證 以酒店管理學(xué)院實(shí)習(xí)酒店實(shí)證 摘 要 隨著社會生產(chǎn)技術(shù)和管理經(jīng)濟(jì)學(xué)的發(fā)展可行性研究在 20 世紀(jì)初產(chǎn)生，在以后長期工程項目實(shí)施中得到驗證，目前項目的可行性研究已被世界各國所公認(rèn)并廣泛應(yīng)用。由于酒店項目一次性投資較大，存在巨大的投資風(fēng)險，為了控制風(fēng)險，避免損失，國外的酒店行業(yè)對項目前期的可行性分析非常重視，在立項之前都會委托專門的機(jī)構(gòu)

2、或公司，進(jìn)行項目可行性研究，目前國外專業(yè)酒店咨詢評估機(jī)構(gòu)已經(jīng)比較多。 我國從 2000 年以后,酒店投資項目的決策中開始應(yīng)用可行性研究，目前已得到初步發(fā)展。但相對于國外酒店行業(yè)對項目前期的可行性研究相比，國內(nèi)研究尚處于初步階段，絕大多數(shù)高檔酒店的可行性研究報告均由境外管理公司承擔(dān)。 青島酒店管理學(xué)院目前已經(jīng)發(fā)展為國內(nèi)具有一定知名度的高職院校，其辦學(xué)特色側(cè)重酒店管理及技能型實(shí)用人才。從教學(xué)需要出發(fā)，建設(shè)實(shí)習(xí)酒店非常必要。但由于學(xué)院所處位置

3、相對偏遠(yuǎn)，旅游會議市場均不容樂觀，所以從經(jīng)濟(jì)效益上來考慮該項目存在一定風(fēng)險，對該項目進(jìn)行可行性分析，為領(lǐng)導(dǎo)提供決策指導(dǎo)。 本論文研究方法： 1.市場定位分析法：運(yùn)用 SWOT 法對酒店項目競爭進(jìn)行分析； 實(shí)習(xí)酒店項目可行性研究 Feasibility study of practice hotel project -Demonstration by practice hotel project of Qingdao Hismile Co

4、llege Feasibility study is produced with the technology development of social production and economic management in early twentieth Century. After the actual verification of the long-term development and engineering proj

5、ect, the project feasibility study has been recognized by all countries in the world, especially widely used in large investment, affecting a wide range of projects. Due to the characteristics of the industry, the hotel

6、project has a huge investment risk. A feasibility study institution or company specialized hotel investment projects abroad, in order to control the risk, avoid a loss, in order to maximize the return on investment. Chin

7、a began to feasibility study is widely used in hotel project investment decision from 2000, and obtained the preliminary development. But compared with foreign hotel industry feasibility study of project, the domestic re

8、search is still in the initial stage. The vast majority of high-grade hotel feasibility study report shall be borne by the foreign management company. Qingdao College of hotel management has been developed for the domest