光大證券經(jīng)紀(jì)人制度的分析與管理信息系統(tǒng)的構(gòu)建.pdf

1、目錄翻1Abstract2弓唁.4第一章緒論51.1光大證券介紹51.2研究的背景51.3研究的目的和意義61.4論文結(jié)構(gòu)7第二章國(guó)外經(jīng)紀(jì)人制度的發(fā)展情況82.1發(fā)達(dá)國(guó)家經(jīng)紀(jì)人制度發(fā)展現(xiàn)狀82.2美林證券的FC制度112.3愛(ài)德華瓊斯的經(jīng)紀(jì)人制度132.4國(guó)內(nèi)經(jīng)紀(jì)人制度發(fā)展的現(xiàn)況15第三章光大證券現(xiàn)行經(jīng)紀(jì)人制度分析183.1光大證券現(xiàn)行經(jīng)紀(jì)人制度183.2光大證券經(jīng)紀(jì)人制度所存在的問(wèn)題及其原因20第四章

2、證券經(jīng)紀(jì)人管理信息系統(tǒng)的構(gòu)建234.1需求整理234.2核心模塊的需求分析和詳細(xì)設(shè)計(jì)254.3重要功能的系統(tǒng)實(shí)現(xiàn)33總結(jié)與展望41#考：&；獻(xiàn)42那射44AbstractNowadaythemainsourceofincomeofChina’ssecuritiescompaniesisthetradingcommissionsbutwiththecommissionpricewarintensifiedthesecur

3、itiescompanyprofitshavedeclinedsignificantlyinthetrendtosolveapressingmatterofthemomentmanybrokeragefirmsstartedlookingfnewbusinessdevelopmentmodel.Howeveranyformofbusinessexpansionisbasedonagoodmarketingteamandanexcelle

4、ntmarketingstrategy.Sincethedomesticbrokeragebusinessmodelchangedbytradesmenintopeddling，itgavebirthtothebrokersystemwhichisalsocalledthecustomermanagersystem.Onlyhasaprofessionalmarketingcapabilitiesthebrokeragecantrans

5、formitsproductsandservicesintoprofits，winsagoodreputationandobtainsthecompetitiveadvantages.AstheAAsecuritiesoftheChinaEverbrightGroup，EverbrightSecuritieshasmethan100businessdepartmentsthroughoutthecountry.Thecompanyful

6、lyexpandsthebusinessinnovation.Atthesametimeitalsoattachesthegreatimportanceofbuildingthesecuritiesmarketingteam，explescontinuouslyandseeksasetofperfectmanagementsystem.Firstlyasanexampleofthedevelopedcountrymaturesecuri

7、tiesbrokersystemthethesisintroducestheiginanddevelopmentoffeignsecuritiesbrokersystemandlistswithMerrillLynchandEdwardJonesastherepresentativeofestablishingandimplementingtheFC(FinancialConsultent)systemtheIR(InvestmentR

8、epresentative)system.Combinedwiththeactualsituationitintroducesthesituationofbrokersystemofourcountryandclassfiestheexistingangentmode.AfterthatastheobjectofresearchitdescripesthepresentsystemofbrokerofDepartmentHuaihaiZ

9、hongRoad，includingpromotionoutofassessmentsalarydistributionanddailymanagementanalyzingtheexistingproblemsinthedevelopingprocessandputtingforwardthecausesofleadingtotheproblem.Finallyindertostrengthenthemanagementandthes