基于數據挖掘的客戶流失預測模型的建立.pdf

1、北京郵電大學碩士學位論文基于數據挖掘的客戶流失預測模型的建立姓名：王黎申請學位級別：碩士專業(yè)：計算機技術指導教師：杜軍平20080301北京郵電大學工程碩士學位論文基于數據挖掘的客戶流失預測模型的建立ESTABLISHACUSTOM匝RCHUMINGFORECASTMODELONDATATⅢNINGABSTRACTAlongwiththeworldeconomicsglobalization，themarketinternational

2、izationand也enational‘reformthedomestictelecommunicationmarketenvironmentisgraduallyreasonableandthecompetitionisdaybydayintensifierThecustomeraveragelifecyclereductionhasseriouslyafectedthetelecommunicationenterprise’Sde

3、velopmentInt11iscase，howtomaintaincurrentcustomersandpredictchumtoadoptsuitablemarketingmeasuresandtopreventlossbecomeanurgentproblemfortelecomoperatorsnefocusofdataminingtechnologyhasturnedtovariousapplicationdomainsaft

4、erseveralyears’developmentTelecomistypicalindustrywithdensedatawhichhidesagreatdealofvaluableinformationforenterpriseTheaimofthethesisistogetdataminingmodelbasedonhistoricalcustomerdatawhichcallgeneratethecustomerlist謝th

5、hi曲probabilitytoleavethecompanyItmakesuseofthe、MHS’ShistorydatatoestablishacustomerchurningmodelItintroducesCRISPDMstandarddataminingprocessmodelCombiningthecharacteristicofbusinessdata，itemphasizesonthedataminingmethodo

6、logyofcustomerchumintelecomindustryputsforwardthespecificandefectiveresolvingsolutionsfortheproblemsinvolvedinbusinessunderstanding，dataunderstanding，datapreparationmodeling，evaluationanddeploymentThemaincomtentsinclude：

7、1Analyseandstudythedecisiontree’SarithmeticanddescribesindetailtheprincipleandprocessofMicrosoftdecisionfleesalgorithm2EstablishWHS’Scustomerchumingmodel：discoversthecharacteristicofchurnedcustomersusingthedataminingtech