傳統(tǒng)企業(yè)形象設(shè)計中的品牌定位研究——以《谷振昌》品牌設(shè)計為例_3236.pdf

1、分類號：密級：UDC：學(xué)校代碼：11065碩士專業(yè)學(xué)位論文傳統(tǒng)企業(yè)形象設(shè)計中的品牌定位研究傳統(tǒng)企業(yè)形象設(shè)計中的品牌定位研究——以《谷振昌》品牌設(shè)計為例王振峰指導(dǎo)教師矯克華副教授學(xué)位類別工程碩士專業(yè)領(lǐng)域工業(yè)設(shè)計工程答辯日期2017年5月20日2017年5月20日AbstractBasedonthevisitingaboutregionalcultureofJiningsuchasexistinghisticalsitesculturalr

2、elicstheauthsexaminetheconsumers’consumptiontendencytopastryfood.Theystedoutthehistyculturebackgroundmanagementpresentsituationthedevelopmentconditionsofproductsaboutthebrof“Guzhenchang”.ByCapturingthebrpositioningtheaut

3、hsgiveapracticalapplicationdesigntothebrof“Guzhenchang”.Betweenthistheauthsalsogiveaprojectaboutthepositioningofmarketingcultureconsumerstotheproductsof“Guzhenchang”.Afterthissomeadviceaboutthedevelopmentdirectiontothefu

4、turehavebeengivenasfollows.Inthepackagingdesignthecompaniesaresupposedtocontactthelocalculturestrengthenthedesignthemebyusingsomerepresentativegeographicalsymbols.Intermsofexternalpublicitythestrengtheningof“Atasteofamem

5、y”isnecessary.Ontheperspectiveofconsumerpsychologyitisneededtogiveaspeciallydesignofthecompanysbrimagefromtheinsidetotheoutsidewhichcouldgiveastrengtheningaboutthegeographicalsymbolstothecompanysbrimage.Onlyinthesewaysco

6、uldthecompanygetagoodchancetonarrowthedistancebetweentheproductstheconsumershaveagoodbreffectbytampingthepositioningcreatingsomeinnovation.Keywds:TraditionalenterprisesGuZhenChang；Imagedesign；BrientationPracticalapplicat