企業(yè)品牌下的動漫形象設計——以龍口市南山集團為例

1、分類號： 分類號： 密級： 密級：UDC UDC： 學校代碼： 學校代碼：11065 11065碩 士 專 業(yè) 學 位 論 文 碩 士 專 業(yè) 學 位 論 文企業(yè)品牌下的動漫形象設計 企業(yè)品牌下的動漫形象設計—— ——以龍口市南山集團為例 以龍口市南山集團為例呂良威 呂良威指 導 教 師 李曉魯 副教授學 位 類 別 工 程 碩 士專 業(yè) 領 域 工業(yè)設計工程答 辯 日 期 2017 年 5 月 20 日AbstractWith the

2、 development of market economy and the improvement of science andtechnology, the art of animation is not only the demand of cultural life, but also aneffective way to shape the brand image. Brand animation image has beco

3、me the enterprisemarketing strategy symbols with its unique concise visual image, improve the degree ofsocial concern and consumers of the corporate image, enhance brand overall visual effect,reflecting the unique cultur

4、e, marketing, service, information industry enterprises, forenterprises to reach the purpose of propaganda.Cartoon image and star celebrity endorsement brand, is the biggest advantage of cost,high plasticity, exclusive b

5、rand, strong performance, and the cartoon image itself has avivid, fashionable and exaggerated features of strong advantages, these advantages willgreatly enhance the corporate brand image and social influence, the full

6、expression of theconcept of corporate culture, enhance brand awareness, the cartoon image has become amodern enterprise excellent brand spokesperson.Based on the enterprise brand animation image design as the research co

7、ntent, thepurpose is to discuss the cartoon image of the brand can effectively help enterprises toobtain greater benefits, to achieve animation image using for the role of the enterprisebrand service. Through the design

8、principles, design type and design method of theenterprise brand animation image, establish brand animation image design strategyeffective, able to accurately grasp the brand characteristics, reasonable choice of brandan

9、imation image type. Longkou City Nanshan Group brand animation image design as anexample, in the enterprise brand animation image creation, combining the designconception of enterprise idea, the enterprise brand animatio