媒介融合背景下我國(guó)出版集團(tuán)產(chǎn)業(yè)價(jià)值鏈構(gòu)建研究.pdf

1、中國(guó)科學(xué)技術(shù)大學(xué)碩士學(xué)位論文媒介融合背景下我國(guó)出版集團(tuán)產(chǎn)業(yè)價(jià)值鏈構(gòu)建研究姓名：沈菲菲申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：湯書(shū)昆20100601Abstract一一——————●_—————————————————————————_——————————————————————————————一ABSTRACTThetraditionalindustrialvaluechainofChinapublishinggrouphasgradu

2、allylostitsedgeundertheimpactofmediaconvergenceTheentirepublishingindustryisfacingchallengesoftransitiontodigitalpublishingMeanwhile，thedevelopmentQfChinapublishinggroupisstillinallexploratorystage，SOitstillfacesbigchall

3、engestomakeitselfmuchstrongerFromthetheoryofvaluechain，thisarticlefirstdefinestheconceptsofvaluechain，industrialchainandindustrialvaluechain，thenitintroducescharacteristicsanditskeypointsofindustrialvaluechain，afterthat，

4、itsummarizesthedevelopmentofChina’SpublishingindustryanditsindustryvaluechainInthesecondpart，thisarticlemainlyanalyseskeysectorsofpublishinggroupvaluechainwithvaluechainanalysis，andhowtheygaincompetitiveadvantagesbasedon

5、thesekeysectorsFinallylearningfromthedevelopmentofdomesticandoverseaslargepublishinggroups，thisarticlesummarizesfourbasicpatternsofpublishingindustryvaluechain’SconstructionThethirdpartintroducestheconceptsofmediaconverg

6、ence，describesthelinksbetweenmediaconvergenceandconstructionofindustryvaluechainItpointsouttheinvariablychangeofindustrialvaluechainoftraditionalpublishinggroupThencomprehensivelyexpositiontheprocessofreconstructionofpub

7、lishingindustryvaluechainfromthesidesofdistributionchannel，digitalpublishing，andreadingterminalAttheendofthisarticle，takingNorthUnitedPublishing&MediaGroupandAnhuiPublishingGroupasanexample，itanalyzesbasicvaluesystemandi

8、ndustrialvaluechainevolutionofthesetwocompanieswithcomparativemethodologyMeanwhile，withtheanalysisoftwocompanies’annualreportof2008and2009，theauthorputforwardherownthoughtsandsuggestionsonadvantageousresourcesintegration