東北三省青少年籃球俱樂部運營研究.pdf

1、武漢體育學院碩士學位論文東北三省青少年籃球俱樂部運營研究姓名：高鵬申請學位級別：碩士專業(yè)：體育教育訓練學指導教師：孫義良20080401AbstractAccordingtoresearchandanalysisonoperationconditionofyouthbasketballclubinnortheastofchina(threeprovinces)，1：amongalltheclubsinvestigatedstock—or

2、ganizedtakes689％。selfinvestedtakes31％withinstock—organizedthereare103％mnbysportsbureauandcivilcompany，and589％isfamilyorganizedoriointventureofSeveralcivilcompanies，2：TheorganizationisnotcomprehensiveordYofficeclubaffaird

3、epartment，marketdevelopmentdepartment，logisticdepartmentandfinancialdepartmentaresetupButlackofmanagement，law，media，information，publication，entertainment，salesandotherfunctionaldepartmentAmongalltheclubthereisnooneclubge

4、tadepartmentinchargeofcommunicationandpropagationwithoutsideEventhou面theygetone，thereisstillnearlyhalfofthemcan’tmeetthestandardbuttheclubswithheadquartersinprovincecapitalarerelativegood3：689％ofalltheclubscalladheretoth

5、eprocedure：broker一departmentmanagerfinancialdepartmentclubmangeranddailyexpensesinclude：newprojectdevelopmentfLlnd，coachsalary，prize，rent(maintenance)fee，trainingfacility，transportationandmathprize(onlyavailableongoodres

6、ult)586％oftheclubstakethemangerinchargemailagementmethod4：thespecificoperationmechanismis：(1)functionaldepartmentsolicitmessagesfrommarket(2)argumentofdevelopmentpossibility(3)makingdecisions(4)gettingtheapprovefrommanag

7、er(5)managerreporttodirectorate(6)managercooperatewithallpertinentpartstomakeplanandpolicy(7)implementtheplanWhenitcomestoeachclubwhichgetsdifferentcondition，theyemphasizedifferentDoiIltsandtheresultsarequitedifferent5：o

8、perationismainlyimplementedbyschemeandpropagationPropagationincludestakingadvantageofhi—techandtraditionalmethods，andthecontentismainlyaboutelubhistory，scale，matchesresultandoperationconceptSchemeismainlyaboutsolicitingm

9、essagesfrommarketdevelopmentvalueatgumentandriskevaluation6：thetrainingandmathreachthebenchmarkbothandphysicallymentally7：theclub’sincomemainlycomefromfeurparts：productsdevelopment443％，playerfees254％playerstrailsfer86％an

10、dotherformsofincometakes217％Thecontentofproductsdevelopmentinelude：basketballfloor，trainingfacilitysportswearfoodandrelevantserviceaboutbasketballThesocialbenefitsarethehealthygrowthofyouthplayersbothphysicallyandmentall

11、ythedevelopmentsofastrongwill，thepassingdownofbasketballculture。buildingaharmonicsocietymatchesresultsandprovidingclubandsocietywithqualifiedtalent8：Theadvantagesoftalentfosteringinclubare：totallyfundedbysocietyandwithou

12、tfisealfundItisanimportantsupplementtotheprofessionalclubandamateursportssch001Itisnotonlyanewgrowthpointofourcountry’seconomybutalsowillbecomeaveryimportantmethodtoprovideandcultivatereservedbasketballtalentKeywords：bas