武漢乳制品企業(yè)戰(zhàn)略營銷研究.pdf

1、武漢理工大學碩士學位論文武漢乳制品企業(yè)戰(zhàn)略營銷研究姓名：王曉紅申請學位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：刁兆峰20061001武漢理【大學碩士學位論文AbstractThemilkcowindustryoneofthemostremarkabletradesineconomybenefit，andisallimpohantwaytofarmersincreasingincomeThemilkcowindustryofWnHanplays

2、animportantroleinthecourseofdevelopingeconomyFacedwiththegoodsituationofrisingofMidChinahowtosustainandmakemilkcowindustrymorestronghasbeenbecomingaveryimportantprojectFirstlythispaperretrospecttheoriginsoftheoriesofstra

3、tegicmarketingstrategicmarketingiscomingintobeinggraduallyalongwiththechangesofmarketenvironmenLThenthispaperintroducestheelementsofstrategicmarketinginthemeantime，thethesisindicatesthedifferencesbetweenstrategicmarketin

4、gandmarketingstrategytheirrelationshipcanbesummarizedasfollows：strategicmarketingistheguideofmarketingstrategymarketingstrategyistheoutcomeofstrategymarketingInthefollowingpartthepapershowsthemodelandfundamentalmethodsof

5、strategicmarketingBasedonwideinvestigationandresearch，thisthesisisstrivingtogiveanobjectiveandallroundassessmenttocurrentdevelopmentandmarketingconditionofmilkcowindustryofWuHaIIthisthesisUSeSqualitativeandquantitativeme

6、thods“todescribethemarketconditionofmilkcowenterpriseandindicatesthefeatureofmilkcowindustryofWuHan，themarketenvironmentcanbegeneralized‘inthreewords：marketpotentialisgreat；thecompetitorisnumerous；thedevelopmentofmilkand

7、cowindustryofWuhandoesnotmatchtothedevelopmentofwholecattlebreedingindustry。Inthemeanwhile，thisthesisanalyzestheexternalandinternalcircumstancesofmilkandcowindustrybyvirtueofSWOTmatrix，wecangetamoreobjectiveandallroundid

8、entification，asfarasmilkandcowindustryofWuHanisconcerned，theyshouldseizethegoodchancethatcitizensarehavingmorestrongerpurchaseabilityandbetternutritiousawareness，milkandcowenterpriseshouldfullytakeadvantageoftheirmeritsi

9、nproduct、localpolicy、milkpasture、localmarketingweb、enterpriseappetency，trytoovercometheirdisadvantagesinbrandandtalentedpeopletostrengthentheircompetitivenesstofacethethreatsfrombeinglackoftalentandmilkgiantcorporationIn

10、thefollowingpart，thisthesisindicatesthefuturedevelopmentdirectionofmilkindustryofWuHan，thatis：constructingspecificbrandaccordingtofeaturesofmilkindustryofWuHan；achievingfuturedevelopmentbyimprovingrelationshipwithrelevan