提升真立醫(yī)療器械有限公司服務(wù)管理水平的對(duì)策研究.pdf

1、東北大學(xué)碩士學(xué)位論文提升真立醫(yī)療器械有限公司服務(wù)管理水平的對(duì)策研究姓名：任一明申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：杜曉君20070101東北大學(xué)碩士學(xué)位論丈AbstractTheTacticsofImprovingServiceManagementofShenyangZhenliMedicalDeviceCo，LtdAbstractWiththespeedingupofeconomicdevelopmentandpeople’sl

2、ivingcondition，Thereformofnationalbasicmedicalinsurancesystem，healthsystemandmedicinecirculationsystem，theneedofmedicaldevicetosocietyisyearlymoreandmore，whichledtoagreatmarketchanceinmedicaldevicebusinessInadditiontothe

3、currentdealerthehighprofitrewardisattractingalotofnewcomers，whichincludesinternationalgroupandbigstyleenterprisesThemarketismoreandmorecompetitive1nsuchamarketenvironmentfullofopportunityandchallengingtheoldmanagementsys

4、temofShenyangZhenliMedicaldeviceCo，LtdisnotabletocatchupwiththenewsituationandneedsachangefromproductdirectingtoservicedirectingThemostimportantthingforShenyangZhenlitodoistoimproveitsservicemanagementlevelThepurposeofth

5、ispaperisimprovingservicemanagementlevelinordertoadaptthenewenvironmentItisveryimportantthat，whenprovidingservicestohospital，medicalenterprisesshouldfocusonthemedicalservicesprovidedbyhospital，makingattentiontotheirservi

6、ce—solvingprogram，abidingbytheprincipleofprovidingservicebyhcan，flexiblymeetinghospital’sspecialneeds，Itwillmakegreatsignificanceforenterprisestogetridofdisadvantage，maintainmarketcompetitionadvantage，keepgoodhealthandde

7、velopingThetacticsofimprovingservicemanagementincludeseightparts，whichareestablishingcorrectservicestrategyconcept，strengtheningservicetouchingmanagement，perfectingservicequalitymanagement，improvingserviceproductcombinat

8、ion，establishingmarketdirectingmanagementandoptimizinginternalmarketing，settingupservicemanagemententerprisecultureandimprovingtheeightpartsofcustomerrelationshipmanagingsystemOnthebaseofthisservicemanagementsystem，thepa